Archive | July, 2021

AG&M, Pental Surfaces and Modul Marble rebranded as 
Architectural Surfaces

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Architectural Surfaces Group Announces Strategic Rebranding

Posted on 23 July 2021 by cradmin4

Architectural Surfaces Group, an importer and distributor of natural stone, engineered stone and tile for residential and commercial applications, announced the strategic rebranding of its regional brands AG&M, Pental Surfaces and Modul Marble as Architectural Surfaces.

The new name leverages the company’s national presence to provide brand clarity and streamline the customer experience for fabricators, architects and interior designers working in both the residential kitchen and bath and commercial construction industries. Customers now have the clarity and ease of engaging with one brand across the 20-plus U.S. markets Architectural Surfaces serves rather than three brands that varied by region.

With Architectural Surfaces, fabricators and designers will continue to enjoy a deep inventory of globally sourced materials, a robust national distribution network and industry experts who understand the unique needs of their market.

“In consolidating under the Architectural Surfaces brand, we brought together the core elements of each regional brand’s DNA just as we are bringing together our employee and customer base to form a stronger national brand.” says Patrick Dussinger, President of Architectural Surfaces.

You may also be interested in this article: TCNA Releases Industry-Wide Material Ingredient Guide

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Business Sense: Good customer service will make you more money

Posted on 19 July 2021 by cradmin

by Katherine Gifford of Moraware

It’s too easy to deprioritize customer service when you’re overworked and you don’t have a large enough team to step in and help. And given today’s market, when the jobs are rolling in with little effort, it’s hardly motivating to put extra work into a part of your business that isn’t production. 

But, the really important, really overlooked fact is that your customers are buying more than new countertops when they sign up with you. They are paying for a whole heap of things: your expertise, their peace of mind, a smooth experience from start to finish, quality products, feeling like they aren’t being ripped off, the list goes on and on. 

The experience you provide will determine if that customer writes a good review, refers you to new customers, and/or books you for future jobs. By offering a less than stellar experience, you’re really only hurting yourself in the long run.

On the other hand, you can choose to provide an amazing experience for your customers and leave them so thrilled they can’t help but refer you to everyone they know looking for new countertops. You’ll reap many rewards, my friends. Like more customers, more money, and less complaints! Let’s discuss some areas for improvement.

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Durasein Announces New Hires

Posted on 16 July 2021 by cradmin4

Global solid surfacing company, Durasein, recently expanded its team by three new members. The new hires include Mohamad Shehab as Global Sales Director, Frédéric Ségrétinat as Business & Commercial Director for Europe and Pam Dervarics as Specification Development Manager. Durasein is prepared for continued growth, pulling from the group’s combination of expertise and talent. “We could not be more thrilled to welcome Mohamad, Frédéric, and Pam to the Durasein family,” said Michael Bustin, Global Chief Growth Officer. 

Mohamad Shehab comes to Durasein with a wealth of experience in business development and a compelling capacity for product portfolio expansion, segment diversification, channel development and sales transformation. Through his career Shehab has occupied several high profile senior positions including Vice President of Sales & Marketing at Lafarge Cement. Shehab has been instrumental in expanding Durasein’s international sales teams, strengthening strategies and further fostering relationships with Durasein distributors. As an expert in formulating, implementing, reviewing, and updating strategies, Shehab will also be instrumental in developing the company’s network of brand partners across the globe while he serves as Global Sales Director.

Frédéric Ségrétinat joins the Durasein team as an authority in business development and commercial activities, having an extensive history in sales excellence and transformation for technical materials in B2B within the building and construction field. While living in Paris, Ségrétinat has developed key experiences and competencies in commercial performance, business and commercial strategies, operational execution through people and partners and strategic negotiation with international key accounts. With Durasein, he will be promoting the brand as Business & Commercial Director for Europe, while fostering sales through an optimized Go-To-Market strategy. Driving the material’s demand throughout the creative community, focusing on design decision-makers such as Architects and Designers. 

Pam Dervarics brought her sales expertise to Durasein in early 2021, accompanied by valuable experience in sales and leadership roles. As the previous Director of Specifications at Wurth Baer Supply Company, Dervarics knows the materials world like the back of her hand. Now she has taken on the role as Durasein’s Specification Development Manager which includes all aspects of architecture and design in relation to solid surfaces. In addition to her role, she will be educating, consulting and communicating with architects and designers about Durasein, while tracking all leads across the United States. 

You may also be interested in this article: US Surfaces Announces Gordon Shell as New Director of Business Development

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Antolini Presents New Stone: Silver Dark

Posted on 15 July 2021 by cradmin4

Antolini has introduced its newest stone creation, Silver Dark. Available in lux, leather and Matt finishes, Silver Dark presents swirling veins of white, grey and black granite. The newest addition to the company’s Exclusive collection is inspired by Mother Nature and the encounter between light and darkness – the ancestral strength of elements.

With worldwide exclusivity over the materials and sole access to the quarries, Antolini offers creations, in multiple finishes, through a select network of distributors and partners.

You may also be interested in this article: Weha Introduces New Stone Carry Clamps

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Artistic Tile Introduces Penny Lane

Posted on 14 July 2021 by cradmin4

Artistic Tile has introduced six new colorways with its Penny Lane collection. The new colors are White, Vanilla Onyx, Nero, Azul Cielo, Pink and Green.

The new collection is suitable for graphic installations of two or more colorways, in color blocks or in stripes. Vanilla Onyx has a polished finish, while the other colorways are honed. Penny Lane is the company’s take on penny-round mosaics, elevated in Artistic fashion through the use of luxe natural stone and presented in a true penny size, in an offset pattern.

You may also be interested in this article: Atlas Plan Introduces Natura-Vein Tech

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CID Legacy Union 1

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Coverings Announces 2021 Installation & Design Award Winners

Posted on 13 July 2021 by cradmin4

Coverings, the preeminent event for the ceramic tile and natural stone industry in North America, announced the 25 projects receiving the coveted Coverings Installation & Design (CID) Awards for 2021. The CID Awards celebrate outstanding achievements in the design and installation of tile and stone in both residential and commercial projects.

“The number of submissions we received for this year’s CID Awards is a true testament to the resiliency and strength of the tile and stone industry,” said Jennifer Hoff, president of Taffy Event Strategies, LLC, the show management company for Coverings. “The 2021 CID Award winners’ projects further establish the adaptability and beauty of tile and stone. Coverings is honored to award and recognize the CID Award winners’ creative and sophisticated applications, each of which showcases the latest industry advancements and trends.”

The submissions were based on tile and stone execution, original usage and overall design and purpose. Special recognition was given to those projects exemplifying spectacular tile and stone applications. A panel of editors and industry leaders evaluated the project submissions. Projects were awarded using eight categorical designations: Residential Tile Installation,
Residential Tile Design, Residential Stone Installation, Residential Stone Design, Commercial Tile Installation, Commercial Tile Design, Commercial Stone Installation and Commercial Stone Design. Projects receiving special recognition were awarded using six categorical destinations: Mosaic, International, Restoration, Community Project, Artistic Installation and Artistic Use of Tile.

2021 CID Award winners and special recognition honorees are as follows:

2021 CID Award Winners: Design

Commercial Stone Design

  • Stereoscope Coffee by Wick Architecture and Design Inc. in collaboration with Land Design Studio

Commercial Tile Design – Community Spaces

  • Ecco on Orange by Forum Architecture & Interior Design, Inc.

Commercial Tile Design – Whole Project

  • 83 Eagle Street by STUDIOSC

Residential Stone Design

  • Brooklyn Townhouse Renovation by MHLI

Residential Tile Design

  • Bradshaw European Country by Old World Stone Imports Flooring and Design

2021 CID Award Winners: Installation

Commercial Stone Installation

  • Legacy Union by Camarata Masonry Systems, Ltd. (pictured)

Commercial Tile Installation

  • Lakeside Country Club by Camarata Masonry Systems, Ltd.

Residential Stone Installation

  • Villa Florence by Carnevale & Lohr, Inc.

Residential Tile Installation

  • Indoor Pool and Steam Room by Tarkus Tile

2021 CID Award Special Recognitions


Special Recognition – Mosaic (7)

  • Living Wholeheartedly by LMF Group
  • “City Tree” Mural by New York Tilemakers
  • Tualatin Lifeblood by JK Mosaic, LLC
  • Tree Stump Shower Seat by Unique Mosaics
  • Roots of Knowledge by Ro Biaggi Design Build
  • Walk in the Park by Custom Mosaic Creations, Inc.
  • Venice, Italy by Unique Mosaics

Special Recognition – International (4)

  • La Sastrería Restaurant by Masquespacio
  • La Roca Camper Store byTomás Alonso Studio
  • Glass Tesserae Panel by Oficina de Mosaicos
  • Mosque in Shali City by F.H.L.I. Kiriakidis Marbles – Granites S.A.

Special Recognition – Restoration (1)

  • By George at the Candler Hotel by The Beck Group

Special Recognition – Community Project (1)

  • San Pedro Creek Culture Park by J&R Tile, Inc.

Special Recognition – Artistic Installation (2)

  • ‘Ethyl and Steph’, Aqua Therapy Pool by Tierra Tile
  • In a Galaxy (Not) Far, Far Away by LATICRETE International, Inc.

Special Recognition – Artistic Use of Tile (1)

  • SEIU Building, Re-Making Mosaic Mural by Miotto Mosaic Art Studios Inc.

You may also be interested in this article: Coverings Announces 2021 Rock Stars Winners

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TCNA Releases Industry-Wide Material Ingredient Guide

Posted on 12 July 2021 by cradmin4

Tile Council of North America (TCNA) announced publication of its Material Ingredient Guide at Coverings 2021. This Material Ingredient Guide is the first of its kind and provides information about the material ingredients used industry-wide by North American tile, mortar and grout manufacturers. It provides in-depth health assessments of materials used and is a resource for manufacturers to use when providing the content and chemical makeup of their products or “material ingredient transparency”.

In developing this guide, 17 manufacturers collaborated to obtain GreenScreen Benchmark Scores for the vast majority of material ingredients used by ceramic tile, mortar and grout manufacturers.

“Product ingredient disclosure is in high demand,” stated Dan Marvin, Sr. Vice President of Operations for Ironrock and Chairman of TCNA’s Green Initiative Committee. “Through development of the Material Ingredient Guide, the tile industry is committed to thoroughness, consistency and transparency in reporting information about the materials from which our products are made.”

With a consistent, thorough, and transparent approach to material ingredient reporting and the compilation of referenceable GreenScreen Assessment® Benchmark scores on industry-wide materials, TCNA members aim to have the largest number of fully assessed material ingredient reports in the market. These fully assessed reports will make ceramic tile, mortar and grout products eligible for contribution to LEED, WELL and Living Building Challenge “optimization” credits. TCNA’s Material Ingredient Guide initiative amplifies the North American ceramic tile industry’s dedication to health and environmental sustainability .

Wes Sullens, Director of LEED for the U.S. Green Building Council commented, “The result of this collaboration within the tile industry will push the market forward and spark even greater innovation and consideration for healthier indoor environments. This work provides the marketplace with key information needed by those pursuing LEED green building certification as they select products.”

You may also be interested in this article: Natural Stone Institute Announces North American Quarry Advocacy Group Steering Committee

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Coverings Announces 2021 Rock Stars Winners

Posted on 07 July 2021 by cradmin4

Coveringsthe largest international tile and stone exhibition and conference in North America, announced the list of the Coverings 2021 Rock Stars Winners.

The Coverings Rock Stars program recognized 16 emerging leaders in the tile and stone industry. The program commemorates its seventh year in 2021, and it furthers Coverings’ mission to support the growth and success of the industry.

A committee of tile and stone industry leaders thoroughly reviewed a bevy of nominations to select the 16 inductees for the seventh assemblage of Coverings Rock Stars. The 2021 Rock Star honorees include the following:

Designer Category (2):

  • Rebecca Oehlschlaeger, Designer & Special Projects Manager, Bellew Tile & Marble, Sandwich, Mass.
  • Raquel Raney, Designer, EoA Group, Miami, Fla. 

Distributor Category (3):

  • Bruna Da Silva, Purchasing Manager, StoneHardscapes LLC, Ft. Lauderdale, Fla. 
  • Blakely Dent, RID, Commercial Sales Specialist, Florida Tile, Lexington, Ky. 
  • Annie Llerena, Branch Manager, D&B Tile Distributors, Doral, Fla. 

Fabricator Category (1):

  • Steven Miranda, Production & Facilities Manager, NOVUS Building Services, Sterling, Va. 

Installer Category (3):

  • Ken Ballin, Owner, Skyro Floors, West Creek, N.J. 
  • Mikaela Fedor, Owner, Tile Titan LLC, Bath, Pa. 
  • Nick Struzik, Owner/Setter, Syndicate Tile and Stone, Burr Ridge, Ill.

Manufacturer Category (2):

  • Adam Abell, Senior Market Manager – Tile & Stone and Surface Prep Products, Bostik, Wauwatosa, Wis. 
  • Sarah Williams, Marketing Director, iQ Power Tools, Perris, Calif. 

Retailer Category (2):

  • Meagan Jensen, Co-Owner, Bella Pietra Design, Honolulu, Hawaii
  • Nicolas Valderrama, Sales Manager, Casa Linda Tile & Marble, Miami, Fla. 

Trade Associations Category (2):

  • Christopher Ellis, Tile, Marble, Terrazzo Field Representative, Bricklayers & Allied Craftworkers Local 1 WA/AK, Lacey, Wash. 
  • Amanda McMillan, Director of Member Experience, Rockheads Group USA, Beachwood, Ohio. 

Other Category (1):

  • Jennifer Diliberto Riquelme, Senior Development Chemist, MAPEI Corporation, Deerfield Beach, Fla. 

The 2021 Coverings Rock Stars will be recognized Wednesday, July 7, in the Coverings Lounge, booth 3919, at Coverings 2021. Featured programming created for young professionals will include an interactive session from Dahlia El Gazzar, founder of Dahlia+Agency. Past Rock Star winners will be involved in the session to speak about how their careers and personal growth have changed since winning the coveted award.

Coverings 2021 will host new onsite activities and learning sessions geared toward the show’s segmented audience. One of the newest and most interactive components of Coverings 2021 is the Coverings Lounge. This space is set to host the Artisans in Tile Program and Presentation, hosted by the National Tile Contractors Association (NTCA). The Lounge will also host Engage Interviews with industry leaders, a mosaic project being developed by Luna Mosaic and the Society of American Mosaic Artist’s One Hundred Moments in Mosaic exhibit. Coverings will also offer industry professionals both a virtual experience and an in-person event during Coverings 2021. 

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Tenax Filiflex

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Tenax Offers Filiflex & Airflex Antique Brushes

Posted on 02 July 2021 by cradmin4

For use in fabrication shops, Tenax Filiflex and Airflex Antique Brushes offer a finished texture that reproduces the factory brushed finish.

Filiflex four and five inch snail lock brushes (pictured) are made with many narrow bristles, removing material more aggressively and cutting deeper to create an antique look. Filiflex lock grits are available in 36, 46 and 60.

For a softer antique look, Airflex four and five inch snail lock brushes are available to create a texture that enhances the natural color of the stone. The Airflex Snail Lock grits are available in 120, 220, 300, 400, 300Lux, 400Lux, 600Lux and 800Lux.

Tenax diamond brushes work with existing tools that are used everyday in fabrication shops to create antique finishes on slabs.

You may also be interested in this article: Weha Introduces New Stone Carry Clamps

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MSI Introduces Q Premium Quartz Concrete & Matte Finishes

Posted on 01 July 2021 by cradmin4

Q Premium Quartz Countertops from MSI are available in a wide range of patterns, including realistic marble-looks, nature-inspired looks and now modern concrete and matte finishes.

Appropriate for both residential and commercial settings, Q matte and concrete finishes are a low sheen and silky smooth alternative to polished Q that peels back the polish creating a realistic concrete effect and brushed like texture.

Available in multiple colors, it is suitable for countertops, bar tops, backsplashes, kitchen islands and offers durability, low-maintenance and stain resistance.

You may also be interested in this article: Cambria Adds New Designs, New Finish

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