Business Sense: Good customer service will make you more money

Posted on 19 July 2021 by cradmin

by Katherine Gifford of Moraware

It’s too easy to deprioritize customer service when you’re overworked and you don’t have a large enough team to step in and help. And given today’s market, when the jobs are rolling in with little effort, it’s hardly motivating to put extra work into a part of your business that isn’t production. 

But, the really important, really overlooked fact is that your customers are buying more than new countertops when they sign up with you. They are paying for a whole heap of things: your expertise, their peace of mind, a smooth experience from start to finish, quality products, feeling like they aren’t being ripped off, the list goes on and on. 

The experience you provide will determine if that customer writes a good review, refers you to new customers, and/or books you for future jobs. By offering a less than stellar experience, you’re really only hurting yourself in the long run.

On the other hand, you can choose to provide an amazing experience for your customers and leave them so thrilled they can’t help but refer you to everyone they know looking for new countertops. You’ll reap many rewards, my friends. Like more customers, more money, and less complaints! Let’s discuss some areas for improvement.




 





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