Global solid surfacing company, Durasein, recently expanded its team by three new members. The new hires include Mohamad Shehab as Global Sales Director, Frédéric Ségrétinat as Business & Commercial Director for Europe and Pam Dervarics as Specification Development Manager. Durasein is prepared for continued growth, pulling from the group’s combination of expertise and talent. “We could not be more thrilled to welcome Mohamad, Frédéric, and Pam to the Durasein family,” said Michael Bustin, Global Chief Growth Officer.
Mohamad Shehab comes to Durasein with a wealth of experience in business development and a compelling capacity for product portfolio expansion, segment diversification, channel development and sales transformation. Through his career Shehab has occupied several high profile senior positions including Vice President of Sales & Marketing at Lafarge Cement. Shehab has been instrumental in expanding Durasein’s international sales teams, strengthening strategies and further fostering relationships with Durasein distributors. As an expert in formulating, implementing, reviewing, and updating strategies, Shehab will also be instrumental in developing the company’s network of brand partners across the globe while he serves as Global Sales Director.
Frédéric Ségrétinat joins the Durasein team as an authority in business development and commercial activities, having an extensive history in sales excellence and transformation for technical materials in B2B within the building and construction field. While living in Paris, Ségrétinat has developed key experiences and competencies in commercial performance, business and commercial strategies, operational execution through people and partners and strategic negotiation with international key accounts. With Durasein, he will be promoting the brand as Business & Commercial Director for Europe, while fostering sales through an optimized Go-To-Market strategy. Driving the material’s demand throughout the creative community, focusing on design decision-makers such as Architects and Designers.
Pam Dervarics brought her sales expertise to Durasein in early 2021, accompanied by valuable experience in sales and leadership roles. As the previous Director of Specifications at Wurth Baer Supply Company, Dervarics knows the materials world like the back of her hand. Now she has taken on the role as Durasein’s Specification Development Manager which includes all aspects of architecture and design in relation to solid surfaces. In addition to her role, she will be educating, consulting and communicating with architects and designers about Durasein, while tracking all leads across the United States.
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