Business Sense: Good customer service will make you more money

by Katherine Gifford of Moraware It’s too easy to deprioritize customer service when you’re overworked and you don’t have a large enough team to step in and help. And given today’s market, when the jobs are rolling in with little effort, it’s hardly motivating to put extra work into a … Read more

Business Sense: Firing a Customer

By Harry Hollander of Moraware After more than a decade in business, and after working with over a thousand countertop fabricators, we did something new. We fired a customer. I’m writing about it because it wasn’t easy, and I didn’t really see this one coming. Dealing With Frustrated Customers As a … Read more

Business Sense: Firing a Customer

By Harry Hollander of Moraware After more than a decade in business, and after working with over a thousand countertop fabricators, we did something new. We fired a customer. I’m writing about it because it wasn’t easy, and I didn’t really see this one coming. Dealing With Frustrated Customers As a … Read more

Guest Blog – Unique Grains vs. Flaws: Is the Customer Always Right?

By Abby Sanders of Stone Interiors Across companies, industries and generations, one tenet of customer service has held strong almost universally: the idea that the customer is always right. Fortunately in the construction industry, at least when safety is concerned, we understand that there needs to be a compromise. Sure, … Read more

Guest Blog – Unique Grains vs. Flaws: Is the Customer Always Right?

By Abby Sanders of Stone Interiors Across companies, industries and generations, one tenet of customer service has held strong almost universally: the idea that the customer is always right. Fortunately in the construction industry, at least when safety is concerned, we understand that there needs to be a compromise. Sure, … Read more

Business Sense: Stand Out From the Pack – Step Five

By Harry Hollander of Moraware By now, I hope you understand the importance of having a unique position in the marketplace to grow your business and sell more countertops. Not only will it help you win more jobs and charge higher prices, it will help you attract higher quality customers. We … Read more

Business Sense: Stand Out From the Pack – Step Five

By Harry Hollander of Moraware By now, I hope you understand the importance of having a unique position in the marketplace to grow your business and sell more countertops. Not only will it help you win more jobs and charge higher prices, it will help you attract higher quality customers. We … Read more

Business Sense: Improve Customer Service With the 10-4 Rule

Some people have an innate knack for customer service. They simply understand how to make the most of a busy showroom by eagerly assisting customers in need of help and dissolving problem situations effortlessly and enthusiastically. Many of you may be this sort of person, you may be lucky enough … Read more

Business Sense: Improve Customer Service With the 10-4 Rule

Some people have an innate knack for customer service. They simply understand how to make the most of a busy showroom by eagerly assisting customers in need of help and dissolving problem situations effortlessly and enthusiastically. Many of you may be this sort of person, you may be lucky enough … Read more

First Impressions in the Countertop Industry

This video created by Paxton Countertops in Michigan is both amusing and makes a good point about the importance of first impressions, customer service and safety in a countertop business. It shows both the don’ts and do’s for a fabrication business (and many businesses in general) when it comes to … Read more

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