Moraware

Get to Know Moraware

What started out as a brotherly favor, is now a series of proven products that has helped thousands of growing countertop fabricators across North America, and the World, sell professionally, streamline their shop processes, and get to the next level. Here at Moraware, we take a consultative approach, to ensure shop owners are selecting the right solutions to their problems, and then support them through onboarding and implementation.

Every year, we have thousands of conversations with fabricators about their processes and business problems, keeping Moraware aligned with best practices and aware of pain points. As a result, we invest in improving our products’ functionality and reliability to solve more of our customers’ problems over time. Today we are proud to have over 14,000 users, in more than 2,000 shops, creating over 30,000 quotes and 30,000 jobs a week! Learn more about how our products, CounterGo and Systemize, can take your shop to the next level at www.moraware.com.

Business Sense: 5 Best Practices for Training New Employees on Existing Processes and Systems

As if finding help wasn’t hard enough for busy fabricators, once you find the employees you need, you have to train them! While it might take time out of your very busy schedule, training is a vital part of keeping your business running smoothly and efficiently.  If you look at employee retention … Read more

Business Sense: A Quick Guide to Setting Goals For Your Countertop Business

By Katherine Gifford of Moraware Goals are critical for any business, including the fabrication industry. Without them, it’s like playing a game of darts in a pitch-black room. You keep aiming and throwing, but you have no idea if you’re ever going to hit the bullseye. That’s where KPIs come in.  … Read more

Business Sense: It’s Time to Hire a Data Person for Your Countertop Shop

By Katherine Gifford of Moraware Not another person to hire! This one is different, I promise.  To fully understand how your business is performing—whether it is weekly sales, material usage, or employee efficiency—analyzing the data is incredibly crucial for success. If you don’t know where your bottlenecks are, you can’t make the adjustments … Read more

Business Sense: 3 Ways Countertop Fabricators Can Save Money in Their Business

By Katherine Gifford of Moraware Money! There never seems to be enough of it, right? Just when you think you’re in the black, someone drops another slab or a customer complains about a job and you have to rework it for free. Now you’re actually paying to install countertops instead … Read more

Business Sense: Better Data Leads to Better Business Decisions

By Katherine Gifford of Moraware Have you ever heard the saying “garbage in, garbage out”? It’s the perfect description for when you overlook the information input part of your process. If you aren’t thinking about how and why you are entering job info into your job management system, then you … Read more

Business Sense: How to Start Streamlining Your Countertop Shop

By Katherine Gifford of Moraware Many of you already know that a growing shop comes with a few growing pains. As more business comes in, your current process (and head) becomes strained. What once worked smoothly, starts to break down. Important details get missed, customers are upset, and the stress is at … Read more

Business Sense: 7 Valuable Things We’ve Learned From Visiting Successful Countertop Shops

By Katherine Gifford of Moraware Over the last 18+ years, we’ve had many amazing opportunities to visit countertop shops. Whether it’s through a tour associated with an industry event or visiting our own awesome customers, we’re always happy to see just how creative fabricators are getting with the way they … Read more

Business Sense: Good customer service will make you more money

by Katherine Gifford of Moraware It’s too easy to deprioritize customer service when you’re overworked and you don’t have a large enough team to step in and help. And given today’s market, when the jobs are rolling in with little effort, it’s hardly motivating to put extra work into a … Read more

Business Sense: How to Get Your Time Back With Countertop Software

By Katherine Gifford of Moraware “I am finally able to leave work and go spend time with my family!” An actual countertop fabricator said that. A few years ago Moraware asked its users how software has helped their business, and their quality of life. The answers were overwhelmingly about the … Read more