By Katherine Gifford of Moraware
Over the last 18+ years, we’ve had many amazing opportunities to visit countertop shops. Whether it’s through a tour associated with an industry event or visiting our own awesome customers, we’re always happy to see just how creative fabricators are getting with the way they run their businesses. These visits often include business conversations which really help us understand the changes in the industry and inform our development of new features.
But, it’s not just about us! These tours are so beneficial in creating an open and collaborative tone within the industry. Every time we go explore a new shop, we learn something new and so do other fabricators. In case you haven’t been able to go lately, here are some important themes we’ve learned along the way.
1. There’s not one right way to set up a shop
After visiting so many shops, one thing’s for sure – they’re all so different! For example, some shops have elegant, extensive showrooms allowing homeowners to visualize how great their new kitchen could look. Other shops skip the showroom entirely and opt for a one-on-one consultation.
It’s not right or wrong to have either set-up. If you know your customers and what is going to get them to buy, then you’re doing it the right way. Don’t worry about what your competitors are doing.
Instead, add more activities into your sales process that allow you to understand your customers better. This could be questions that you ask during the first call or a survey you send out after install. The more you know, the easier it will be to (or not to) set up a showroom.
When it comes to machinery, slabs, and equipment, it’s really about your process. How can you arrange your shop so that it shaves off time here and there throughout your whole process? Asking yourself these kinds of questions is really good practice to always be improving. And when you are always improving, you are becoming more profitable. Cha-ching!