Tag Archive | "Systemize"

Business Sense Oct. 2021

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Business Sense: Better Data Leads to Better Business Decisions

Posted on 15 October 2021 by cradmin

By Katherine Gifford of Moraware

Have you ever heard the saying “garbage in, garbage out”? It’s the perfect description for when you overlook the information input part of your process. If you aren’t thinking about how and why you are entering job info into your job management system, then you won’t be able to pull those insights that will really make an impact.

For this topic, we consulted Kim Duda, an independent consultant that helps Moraware customers get the most from their software for ways that you can get more out of your data.

Uncertainty Is Hard
If we learned anything from the recent pandemic, it’s that not knowing where your business stands in an emergency is scary. Remember 2008? Kim was working in the industry for a fabrication company during the crash of 2008, and she watched a lot of her friends not make it to the other side. That’s why it’s so important to get your shop organized and in a good place sooner rather than later. You don’t want to be left shell-shocked.

“I’ve witnessed this type of thing, and a lot of shops are in reaction mode,” Kim says. Her goal is to help you make it, and one way to do that is to get more out of your data. “If nothing else, the biggest thing I can help with is showing you your data in a meaningful way that can help you make better decisions moving forward,” she says.

Good Data In, Good Data Out
If you’re using software in your shop like CounterGo or Systemize, and aren’t putting accurate information into the system, there’s not a whole lot anyone can do to pull the right information to make meaningful changes.

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May 2021 Business Sense

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Business Sense: How to Better Manage Countertop Shop Scheduling

Posted on 12 May 2021 by cradmin

By Katherine Gifford of Moraware

What words come to mind when you think about your scheduling process? For a lot of fabricators – especially those with smaller operations – it’s chaos. 

Striking the right balance of supply and demand is what scheduling is all about, but when everyone at your shop is adding jobs, removing them, and making changes, that delicate balance gets thrown off.

Overbooking, underbooking, last-minute additions, and forgetting about holidays are incredibly common, especially when there’s no defined process in place for scheduling.

When your shop has too much on its plate, more mistakes are likely to be made. Not to mention some of your best staff members can get burnt out and leave, and replacing talent in this industry is incredibly difficult.

All of this boils down to a lower margin in an already low-margin industry. But don’t worry – there is a better way, and you can take small strides towards a more efficient scheduling process.

Why Focus On Scheduling?

We talk to fabricators every day, and scheduling is typically one of many bottlenecks they’re facing. What makes the scheduling problem so important?

If you think about it, the schedule is the pulse of your business. It’s what keeps everything else alive. Providing amazing service, having stress-free days, and keeping up with demand all rely on good scheduling.

If you overbook, then you have to call the customer and reschedule, but they just took off work to meet you, and now they want to be compensated for their time. It’s a world of hurt just waiting for you at the end of an already stressful day.

Aside from quoting, nailing down scheduling is often the first place shops start when they want to improve their processes.

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Bus Sense - January 21

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Business Sense: Why Taking Photos of Your Finished Jobs Should Be Part of Your Process

Posted on 05 January 2021 by cradmin

By Katherine Gifford of Moraware

One of the best ways to advertise your business is by showing proof of your craftsmanship. Posting photos of your finished jobs on social media and website is a great way to show new prospects what kind of work you’re capable of. Images can also save you from ornery customers who call about issues that might not have any merit.

Taking great photos isn’t always as easy as it sounds. Who should take the pictures – the installers, a photographer, or the customer? How do you motivate your team to take great photos? What kind of equipment should you provide, if any? And lastly, how do you make sure it happens every time.

Two Reasons Countertop Installers Should Take Photos of the Finished Job

Great photos of the finished countertop serve two purposes:

  1. Prevent miscommunication with the customer in case they call about a crack or chip.
  2. Help you promote your shop by showing new prospects what you’re capable of.

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Business Sense Dec. 2020

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Business Sense: Creating a Work-Life Balance at a Countertop Shop

Posted on 07 December 2020 by cradmin3

By Katherine Gifford of Moraware

We talk to many shop owners and managers, and unfortunately, it’s more common than not to be totally and utterly burnt out.

Mental exhaustion. Emotionally drained. Never-ending stress.

It’s no way to live, but it’s the norm in our low-margin, high-speed industry. While it’s easier than not to be discouraged and keep your head down, it’s very possible to have an excellent quality of life with a little life-changing strategic thinking.

Why are we so stressed out?

It’s relatively common in the countertop fabrication business to work long hours.

According to researchers, working more than 10 hours in a day, more than 40 hours of overtime in a month, and 60 or more hours in a week leads to stressful feelings.

Certain times of the year, such as leading up to the holidays, are stressful times for everyone. 

Read more: Avoid Getting Burnt Out During the Holiday Rush

But often, owners and managers are so burnt out because there are too many bottlenecks in their processes. And here’s where things get hard – when you’re burnt out, how can you keep your team motivated?

Whitney Johnson, the author of Build an A-Team: Play to Their Strengths and Lead Them Up the Learning Curve, says “Your team is picking up on your stress, and it’s making everything worse,”

Understanding your business and its bottlenecks is the first step toward making improvements that’ll give you back some of your time and lift the weight of stress. Your employees will notice the difference.

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Business Sense Nov. 2020

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Business Sense: Avoid Getting Burnt Out During the Holiday Rush

Posted on 10 November 2020 by cradmin3

By Katherine Gifford of Moraware

The holidays are a beautiful time of joy, family time, and relaxation. Well… for about 10% of us.

For more than half of us, the holidays are a breeding ground for stress. It shouldn’t be that way, but here we are.

According to a study, there are three main culprits for holiday stress:

  1. Lack of money
  2. Lack of time
  3. The general focus on commercialism and spending money

For many fabricators, this is all happening at home and the workplace. Your customers are in a mad rush to get their homes ready for company, and you’re to blame if things don’t go according to plan.

Here’s some advice for handling the holiday countertop rush like a pro.

Practice Benchmarking, or Setting Customer Expectations

Before we get into any Moraware-specific solutions, we have to mention a super simple customer service tip: set expectations. This is also more formally referred to as “benchmarking.”

We all use reference points to evaluate the world around us. 

For example, if all your friends eat out every single day, you feel pretty good about cooking three times a week. If all your friends cook at home every single day, you feel like you aren’t making enough home-cooked meals.

The same thing happens in business – if you say you’ll reply to all emails in 24 hours or less, that’s the reference point your customers will measure you against.

“If we don’t provide our customer reference points by setting customer expectations, customers will search out their own reference points,” explains Sarah Chambers, a Customer Support Consultant.

In other words, if you don’t set any expectations at all, your customers will pull from other experiences to set a reference point. Maybe their friends said their countertops were ready in two days. If that’s your customer’s reference point, they’ll hire you the week before Thanksgiving and expect a perfect kitchen by Thanksgiving Eve. Sound familiar?

Be cautious around the holidays. Set clear expectations! Even if you think you can pull it off, make sure your customers are fully aware that they may not have their dream kitchen installed by turkey day.

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Business Sense July 2020

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Business Sense: Do Countertop Fabricators Really Need Scheduling Software?

Posted on 15 July 2020 by cradmin3

By Katherine Gifford of Moraware

If you’re not using scheduling software, what are you currently using to organize your fabrication schedule? A magnetic board, a whiteboard, maybe a color-coded Google Calendar?

Second question: how much time do you spend each and every day on scheduling? An hour, a couple of hours, maybe even half the day or more?

It’s no secret doing scheduling this way is a pain. But even so, can fabricators make it work instead of investing in a scheduling software?

Let’s explore it!

Using a Whiteboard or Magnetic Board for Countertop Scheduling

You can use a physical board like a whiteboard or magnetic board for scheduling. We talk to hundreds of fab shops that have used this method at one time or another. You can purchase a large whiteboard that’s either plain for your own customizing or one that’s already set up like a calendar.

Get some dry erase markers, and start deciding how you want to color-code different activities. Perhaps all red activities are installs, and maybe all green activities are templates.

There are a few things to keep in mind when using a physical calendar for scheduling purposes.

1. It doesn’t go where you go.

If you use a whiteboard for scheduling, you can’t see it unless you’re standing right in front of it. What if you’re not at the office and a customer calls about the current status of their job? 

You won’t have a good answer for them unless you have a photographic memory, and even that is problematic. What if an adjustment was made to the whiteboard since you saw it last?

One of the largest problems with fabricators using whiteboards is they don’t have access to it when they’re at home or out in the field.

2. There’s no “Undo.”

The cleaning crew arrives and accidentally cleans everything on your whiteboard. What now? With a whiteboard, there’s no way to hit “Undo” and get all of that information back.

There’s also no way to reference what was on the whiteboard last month, or even last year. 

You might think the chances of someone erasing everything is slim, especially since that whiteboard is literally your lifeline, but it has happened. Teri Wright of Wright’s Woodworking explained their cleaning gal cleaned off the bottom two rows of their scheduling whiteboard, and they had no idea what the next two weeks were supposed to be.

Bottom line: life happens.

While a whiteboard can work for scheduling, it’s obviously not ideal and won’t work long for a growing fabrication shop. 

Using Google Calendar for Countertop Scheduling

In a pinch, you can use Google Calendar to schedule the various tasks in your shop. You can create a color-coded system and make sure everyone is synced up on the same calendar.

In several ways, Google Calendar is a step up from a physical whiteboard. At least your information is accessible “in the cloud,” and you don’t have to be physically in the office to look at it. Your various jobs and activities can also be referenced later in time if needed, though it might be clunky and somewhat of a hassle to do so. 

Google Calendar really isn’t built for some of the more complex things you may want to do, like tracking your activities this month compared to this month last year. Again, it’s possible – it’s just not ideal.

When you use Google Calendar, it’s not your single source of truth. It’s really not a great place to keep and store customer information, so you’ll probably use a combination of tools. We often see shops using Google Calendar, file folders, and spreadsheets.

Again, using Google Calendar or Outlook for scheduling is doable – it’s just not efficient, and at some point, you’re going to outgrow it. Keeping up with it simply gets too chaotic.

You also don’t have any features that are specifically useful for what you’re doing, like reporting, automatic scheduling, and mapping.

Kristian Tharaldson, Operations Manager at Great Northern Granite in Minnesota, explains

“I came on in 2012, and everything was done on paper. It was a corkboard calendar with little pieces of paper with the job address and the material going to that address. We then moved everything to Google Calendar and tried to color-code everything. Then, we realized Moraware was a better version of that. When we switched to Moraware is when everything changed in the company.”

Using Moraware’s Scheduling Software Instead

Systemize, our fabrication scheduling software, is created specifically for fabricators so there are a lot of features that are uniquely beneficial to our industry.

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Moraware Time-for-Quoting-Software-670x300

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Business Sense: 16 Reasons You Need Software in Your Countertop Shop Yesterday

Posted on 16 March 2020 by cradmin

By Katherine Gifford of Moraware

Running a countertop shop on paper might make sense when you first open up shop. However, it’s an outdated way of doing business, and as you grow, you’ll quickly run into a ton of problems that could cost you!

Here at Moraware, we’ve spent years developing essential software solutions for countertop shops of all shapes and sizes. Our quoting software, CounterGo, and our scheduling software, Systemize, are designed to make your life easier as a fabrication professional.

Don’t take our word for it, though! We recently conducted a survey of over 200 current Moraware customers. We asked them a simple question: “Why do you need Moraware software for your countertop shop?”

We’ve sorted through those responses to bring you 16 surefire reasons you need software solutions in your countertop shop.

1. Get organized

By and large, this was the most popular response from our survey participants. If you don’t have any kind of software solution in your shop, odds are you’re in a constant state of chaos and disorganization.

To effectively manage your business, you need to have an organized business

Software solutions can help with that by streamlining the entire process – from fabrication to installation.

Further Reading: The Ultimate Guide to Streamlining the Processes In Your Countertop Shop

2. Digitize your business

The second most common response we got from those surveyed was that it’s simply time to go paperless.

Whether it was yellow folders, a scheduling whiteboard, or confusing excel templates for quoting, these countertop professionals were tired of everything being on paper!

Having a fully digital, computerized shop not only makes a statement to potential customers, but it makes your life that much easier. Everything is coordinated, the entire staff has access, and you don’t have to physically be in your office to access the information you need.

3. Combine material price lists in one place

Pricing is a huge hurdle for many growing countertop shops. Using software can help you get all of your pricing lists in one place. 

Again, it’s all about getting organized, and when you have multiple team members, the last thing you want is inconsistent pricing. Which brings us to…

4. Improve pricing consistency between different salespeople

By getting your price lists well-established in CounterGo, you can ensure your pricing is consistent among the different members of your sales team.

Everything from cutouts to radius corners to edge profiles should be addressed! Yes, setting prices can be a challenge, but it’ll help the quoting process a ton.

Read More: The 5 Most Common Issues We Hear From Countertop Fabricators

5. Open up communication between departments

Ah, communication. Sounds nice, yet hard to achieve. 

Worst of all, miscommunication between team members can lead to costly mistakes. Countertop software can help keep your schedule organized so that it’s viewable by the entire time.

If you need a program that’s visible to multiple departments, Moraware can help.

6. Utilize industry-specific invoicing and scheduling tools

While there are different software solutions out there that can be tweaked to high-heavens to solve some of your business pains, there’s nothing like an industry-specific solution.

By implementing software that was developed just for countertop and fabrication professionals, you’re ensuring that your business has exactly what it needs to stay organized and grow effectively.

7. Provide faster estimates

Many Moraware customers say that they’ve been searching for user-friendly quoting software. We’re pleased to say that CounterGo fits the bill!

Not only is it user-friendly, but it provides a countertop estimate in as little as three minutes. Many of our survey respondents commented on the fact that quoting used to take way too much time! Now, you can do a quote in real-time, which makes your job that much easier.

Read More: 4 Key Ways Countertop Fabricators Can Give Better Quotes

8. Improve accuracy

Whether it’s ordering materials or calculating square footage, countertop software has the ability to improve the accuracy in your business.

When you boil it down, improved accuracy means less waste, which turns into higher profits.

9. Do slab layouts

CounterGo, our countertop estimating software, allows you to draw up slab layouts. This was a huge relief for many of our survey respondents who wanted this feature in their quoting toolbox.

Not only does it look nice, but it also allows you to show your clients where the veining will go for their approval.

Layout granite countertops on slabs with CounterGo

Watch: (Video) From Good to Great: Using images and slab layout as a sales tool

10. Track leftover stock

To maximize profits, you need to minimize waste. Countertop software like Systemize Inventory Edition can help you track leftover stock to make sure you’re always in the know.

Stop letting slabs get dusty in the corner of your shop – using countertop software will make sure you always know what you have on hand.

11. Come across as professional to prospects and customers

Let’s face it – first impressions are everything in business. Our survey respondents often replied that professionalism was just as important as staying organized when considering countertop software.

You want to look more professional, particularly when delivering bids and estimates. Great countertop software helps you create quick and professional-looking quotes, which will ultimately score you more jobs!

12. Have a single source of truth

There’s something to be said about everything being in one place. When you have industry-specific software, it can be!

If you’re tired of searching for misplaced paperwork or disorganized job information like many of those surveyed, countertop software is a must. It puts everything – quoting, customer information, scheduling details, fabrication and install details – in one place.

Having a single source of truth also improved communication among team members. Double whammy!

13. Handle growth

If you’re growing, you can’t ignore software solutions for long.

One survey respondent explained, “We were not keeping good track of our jobs and estimates as our business kept growing.”

That statement sums up what most of our customers tell us before they sign up for Moraware’s software solutions! Growth is a great thing, but with it comes some major growing pains. Most of those can be instantly solved with the right countertop software.

14. Keep better records

Having better records was also important to the individuals we surveyed. Record-keeping doesn’t come naturally to a lot of us, and recalling past jobs can be a struggle if it’s not on the computer.

When you use countertop software to track jobs and estimates, you don’t want to worry about filing it away or wondering where it went. You’ll always have that information stored for later.

15. Schedule appointments more efficiently

Scheduling was a huge hurdle for a lot of those surveyed. Thankfully, they’ve found refuge in our scheduling software, Systemize!

We hear stories often about countertop shops that realize they’ve wasted time sending their templater across town when the homeowner is out or the cabinets aren’t ready. By ditching paper and whiteboard systems and implementing the right scheduling software, you can minimize costly mistakes and decrease missed appointments.

Watch: (Video) From Good to Great: Better scheduling and countertop job management

16. Stop things from slipping through the cracks

Finally, things slip through the cracks. It’s inevitable. But it happens a heck of a lot less when you’re using software that streamlines the processes in your business. If you want to start keeping track of the little things, countertop software is the answer.

As they say, the devil is in the details, and trust us – your customers notice these things!

Read More: How to Increase Countertop Sales with Better Customer Service

Which Countertop Software Is Right For Your Shop?

Print or email a countertop quote directly from CounterGo

If your biggest pain point right now is quoting, you should consider CounterGo, the fastest and most effective way to deliver quotes.

use the calendar to keep up with templates, fabrication, and installs.

If you’re a growing shop and need help scheduling and tracking jobs from start to finish, you’re a prime candidate for Systemize, our scheduling software.

Issues with quoting are typically some of the first concerns countertop shop owners face. With growth, disorganization takes its place as the biggest hurdle. For that reason, we find that many Moraware users start with CounterGo and grow into Systemize.

To find out what countertop software is right for you, schedule a free demo! We’re here to help countertop shops grow, so don’t hesitate to lean on us for help.

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Business Sense: Partner Highlight: Job Well Done

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Business Sense: Partner Highlight: Job Well Done

Posted on 05 August 2019 by cradmin

By Katherine Gifford of Moraware

Our number one priority at Moraware is to help fabricators. Its why we created estimating and scheduling software!

But we also understand that each fabrication shop is different in many ways and requires a variety of solutions in order to get more out of Moraware. This is why we partner with some amazing companies that also care about countertop fabricators.

Meet Job Well Done

Based in Minnesota, these three childhood friends found a need in the countertop industry for better communication and improved workflows. Job Well Done is the result of a great understanding of the countertop installation process.

They’ve used their first-hand installer experience to create an app that would solve problems specific to the stone industry. Mostly, communication problems that hold up jobs, like real time updates and issue resolution. Job Well Done helps you connect your office to your field for faster results.

Access from anywhere

We optimized Systemize for better use in the field, so we can definitely appreciate how the Job Well Done app helps our customers and others access job info from anywhere on a mobile device.

Imagine being able to communicate issues and solve them right away. Would make your customers pretty happy, I bet. Job Well Done facilitates communication between your office and field by taking all the information inputted into Moraware from the office and notifies the installers in real time.

For management & field service

Management can use Job Well Done to see real-time updates on a job, be proactive about any installation issues, and relay whatever information from Systemize that they want the installer to see.

Field service can use Job Well Done to view relevant customer information, take before and after photos, and capture customer’s sign-off signatures.

Improve accountability with before & after pictures and capturing signatures

Don’t want to be held accountable for damages the customer believes you did during installation?Prevent these awkward situations by documenting before and after photos of the site.

Take the photos with Job Well Done and save them directly to your Systemize. Want to know more about taking before and after photos? Here’s a quick guide we made last year!

You can also capture customer’s signatures onsite and have a digital record of the job’s sign off in your Systemize documents as well.

Learn more about Job Well Done

These are just a few of the helpful features that Job Well Done is capable of with Systemize or standalone! For more info, check out their website.

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Business Sense: Keep Your Process Moving

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Business Sense: Keep Your Process Moving

Posted on 07 June 2019 by cradmin

By Katherine Gifford of Moraware

Working for a company in the stone industry, I’ve heard many stories on how a shop’s workflow can get tangled up in miscommunication and disorganization. While that sounds terrifying and can be very stressful, what this really means is that you’re growingAnd that’s a very, very good thing!

Oftentimes, fabricators start with a quoting problem like inconsistent pricing or losing too much time to hand drawing. Here, they would purchase CounterGo or a similar program that allows them to produce quick, professional quotes. Now you’re selling more jobs than ever because you aren’t losing business to faster shops with better looking quotes. You are that faster, better shop. Hooray!

More Quotes, More Sales, More Jobs

Once a fabricator has solved their quoting bottleneck, the ideal situation would be a bottleneck in the scheduling process. “How can a bottleneck be a positive thing?” you might ask…

Well, think of it this way – As your business grows, you’ll notice that the growing pains will move around. It’s a constant evolution. There should always be a bottleneck in your business if you want to keep growing.

Now that you’ve got all these new jobs, you could be facing multiple new bottlenecks. Is your bottleneck getting their countertops out the door? Is it miscommunication between the office and the field? Are jobs getting overlooked because of disorganized scheduling? To put it simply, you need to keep your process moving….

A New System

If keeping track of all your new jobs is your pain point, congratulations! A great way to keep up with the influx of new business is to get organized. Maybe you’ve always been organized but that same system you’ve been using doesn’t work for the new amount of growth you’re experiencing. That’s normal!

By streamlining all your job information and calendars into one place (and ditching the whiteboards and file folders), you’ll have all the information your team needs at any time with just a few clicks.

Here are some ways implementing a new system worked for other fabricators: 

We centralized the job information, allowing it to be accessible remotely. This improved our workflow by allowing all team members insight on job schedules and the amount of work. It has allowed us to access data easily for shop metrics that was often difficult and inaccurate in the past.


The ability to establish such transparency has instilled trust in every department. Our sales team is able to see exactly where the production process is, any ongoing communication from customers, and install/service dates. Our production doesn’t miss a step and communication is fluid. This program allows us to embrace the enjoyment of our work and takes the worry out of processes.


Solve the bottlenecks

This is one of our favorite things to do here at Moraware. We love having a conversation with fabricators to examine ways to better their workflow and create solutions for their pain points. These conversations start with a demo of either CounterGo or Systemize depending on your business needs and basically, they never end. Your business is constantly evolving and we understand that.


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The Importance of a Software Demo for Fabricators

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The Importance of a Software Demo for Fabricators

Posted on 11 March 2019 by cradmin

By Katherine Gifford of Moraware

So, you’re interested in investing in some software to help your countertop shop run smoothly and drum up more business. That is fantastic!

Ideally, you’ve done your research and found the bottlenecks in your process where software can help. You’ve asked around, you’ve checked out the websites, and you’ve browsed helpful forums like the SFAYou’re ready to buy.

When you’re excited, there’s nothing more frustrating than having to wait to give a company your money and get started. We totally get that! Your time is valuable and the quicker you get started, the quicker you can improve your shop’s process. So why wait for a demo?

We are confident that going over the software and your business needs together is so important to your success with the software. In fact, we are so confident about it that we make having a demo a requirement before purchase of CounterGo or Systemize.

The Moraware Demo Strategy

Whether you are brand new to the software or a returning customer, it will only benefit you to have a discussion with the sales team. At Moraware, we have found the discussion about your business that takes place during the demo is key to your success with the software.

These demos are much more than just a demonstration of our software. They include an essential discussion about what you’re doing now for scheduling or estimating, what is working in your existing process, and what isn’t working that you need help with. We want to know what the consequence of you not changing your current process is so we can help you determine the value of this software for your shop.

If you can clearly paint a picture about your bottleneck and the solution you need, our salesperson can give you a better demo. They can show you potential solutions to your specific needs. Even if you are a little hazy about what’s holding your shop back, this discussion can act as a business consultation and find those pain points with you!

And, this discussion allows our sales team to be honest about whether or not investing in that particular software is beneficial to your business. We’re not in the business of taking money for the sake of it, we’re in the business of helping countertop fabricators.

If you’ve already used the software before…

We love hearing this!It makes us so proud to hear that our software worked so well for you that you want to continue using it wherever you go.

However, like any software, updates happen constantly. During your demo, you’ll get a nice refresher on the software you already know so well. More importantly, you’ll get to see what updates and new features have improved the software you already get value from!

Even if you’ve used our software in the past, it’s important that you go through a demo with us. This isn’t just a great way to share any changes in the software that have happened since you last used it.It’s also a great time to chat about why the software didn’t work for you the first time and how it could help you this time.

Maybe your needs have changed or maybe they haven’t and you just never got started on the software in the first place. Either way, talking this through with us will help us better determine your path to success using our software.

And thank you…

Your patience in waiting for a demo with us does not go unnoticed. We have some amazing customers! Starting new software requires time and effort in order to be successful. From taking the time to receive a demo to committing to onboarding, your dedication and feedback is essential to both your success as well as ours.

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