Business Sense: Make Inflation Hurt a Little Less

By Katherine Gifford of Moraware Have you ever woken up in the middle of the night to get a glass of water and stubbed your big toe on the nearest table? Well, inflation is kinda like that. Except instead of hurting your toe, it hurts your bottom line. It also hurts … Read more

Get to Know Moraware

What started out as a brotherly favor, is now a series of proven products that has helped thousands of growing countertop fabricators across North America, and the World, sell professionally, streamline their shop processes, and get to the next level. Here at Moraware, we take a consultative approach, to ensure shop owners are selecting the right solutions to their problems, and then support them through onboarding and implementation.

Every year, we have thousands of conversations with fabricators about their processes and business problems, keeping Moraware aligned with best practices and aware of pain points. As a result, we invest in improving our products’ functionality and reliability to solve more of our customers’ problems over time. Today we are proud to have over 14,000 users, in more than 2,000 shops, creating over 30,000 quotes and 30,000 jobs a week! Learn more about how our products, CounterGo and Systemize, can take your shop to the next level at www.moraware.com.

Business Sense: It’s Time to Hire a Data Person for Your Countertop Shop

By Katherine Gifford of Moraware Not another person to hire! This one is different, I promise.  To fully understand how your business is performing—whether it is weekly sales, material usage, or employee efficiency—analyzing the data is incredibly crucial for success. If you don’t know where your bottlenecks are, you can’t make the adjustments … Read more

Business Sense: Better Data Leads to Better Business Decisions

By Katherine Gifford of Moraware Have you ever heard the saying “garbage in, garbage out”? It’s the perfect description for when you overlook the information input part of your process. If you aren’t thinking about how and why you are entering job info into your job management system, then you … Read more

Business Sense: How to Better Manage Countertop Shop Scheduling

By Katherine Gifford of Moraware What words come to mind when you think about your scheduling process? For a lot of fabricators – especially those with smaller operations – it’s chaos.  Striking the right balance of supply and demand is what scheduling is all about, but when everyone at your … Read more

Business Sense: Why Taking Photos of Your Finished Jobs Should Be Part of Your Process

By Katherine Gifford of Moraware One of the best ways to advertise your business is by showing proof of your craftsmanship. Posting photos of your finished jobs on social media and website is a great way to show new prospects what kind of work you’re capable of. Images can also save you … Read more

Business Sense: Creating a Work-Life Balance at a Countertop Shop

By Katherine Gifford of Moraware We talk to many shop owners and managers, and unfortunately, it’s more common than not to be totally and utterly burnt out. Mental exhaustion. Emotionally drained. Never-ending stress. It’s no way to live, but it’s the norm in our low-margin, high-speed industry. While it’s easier than … Read more

Business Sense: Avoid Getting Burnt Out During the Holiday Rush

By Katherine Gifford of Moraware The holidays are a beautiful time of joy, family time, and relaxation. Well… for about 10% of us. For more than half of us, the holidays are a breeding ground for stress. It shouldn’t be that way, but here we are. According to a study, there are three … Read more

Business Sense: Do Countertop Fabricators Really Need Scheduling Software?

By Katherine Gifford of Moraware If you’re not using scheduling software, what are you currently using to organize your fabrication schedule? A magnetic board, a whiteboard, maybe a color-coded Google Calendar? Second question: how much time do you spend each and every day on scheduling? An hour, a couple of … Read more

Business Sense: 16 Reasons You Need Software in Your Countertop Shop Yesterday

By Katherine Gifford of Moraware Running a countertop shop on paper might make sense when you first open up shop. However, it’s an outdated way of doing business, and as you grow, you’ll quickly run into a ton of problems that could cost you! Here at Moraware, we’ve spent years … Read more

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