Business Sense: Tips to Better Manage Countertop Shop Scheduling

By Katherine Gifford of Moraware What words come to mind when you think about your scheduling process? For a lot of fabricators – especially those with smaller operations – it’s chaos.  Striking the right balance of supply and demand is what scheduling is all about, but when everyone at your shop … Read more

Fabricator Profile: Humboldt Countertops

Up at the top of California, Humboldt Countertops is thriving. The small shop has 10 employees, does about 7-10 jobs per week, and has rave reviews on google, yelp, Facebook, etc – you name it! This is thanks to Kelley Montana and Kari Chalmers, owners of Humboldt Countertops, and their team. The Growth Mindset … Read more

Why Fabricators Should “Systemize the Predictable”

By Katherine Gifford of Moraware Whenever someone mentions building out processes for your company, many managers get a look of terror in their eyes and run for cover, thinking about 500-page SOP manuals and nitpicking every single detail of their operation. But streamlining your shop doesn’t have to be so painful, … Read more

Fabricator Profile: AMC Countertops

By Katherine Gifford of Moraware When it comes to sustainable growth and managing scalability, Carmina Mendez and her team at AMC Countertops in Wisconsin are hard to beat. Their skills in organization and a willingness to keep learning are top qualities in an often fast-paced, time-constrictive industry. So, it seemed like a … Read more

Business Sense: Make Inflation Hurt a Little Less

By Katherine Gifford of Moraware Have you ever woken up in the middle of the night to get a glass of water and stubbed your big toe on the nearest table? Well, inflation is kinda like that. Except instead of hurting your toe, it hurts your bottom line. It also hurts … Read more

Get to Know Moraware

What started out as a brotherly favor, is now a series of proven products that has helped thousands of growing countertop fabricators across North America, and the World, sell professionally, streamline their shop processes, and get to the next level. Here at Moraware, we take a consultative approach, to ensure shop owners are selecting the right solutions to their problems, and then support them through onboarding and implementation.

Every year, we have thousands of conversations with fabricators about their processes and business problems, keeping Moraware aligned with best practices and aware of pain points. As a result, we invest in improving our products’ functionality and reliability to solve more of our customers’ problems over time. Today we are proud to have over 14,000 users, in more than 2,000 shops, creating over 30,000 quotes and 30,000 jobs a week! Learn more about how our products, CounterGo and Systemize, can take your shop to the next level at www.moraware.com.

Business Sense: It’s Time to Hire a Data Person for Your Countertop Shop

By Katherine Gifford of Moraware Not another person to hire! This one is different, I promise.  To fully understand how your business is performing—whether it is weekly sales, material usage, or employee efficiency—analyzing the data is incredibly crucial for success. If you don’t know where your bottlenecks are, you can’t make the adjustments … Read more

Business Sense: Better Data Leads to Better Business Decisions

By Katherine Gifford of Moraware Have you ever heard the saying “garbage in, garbage out”? It’s the perfect description for when you overlook the information input part of your process. If you aren’t thinking about how and why you are entering job info into your job management system, then you … Read more

Business Sense: How to Better Manage Countertop Shop Scheduling

By Katherine Gifford of Moraware What words come to mind when you think about your scheduling process? For a lot of fabricators – especially those with smaller operations – it’s chaos.  Striking the right balance of supply and demand is what scheduling is all about, but when everyone at your … Read more

Business Sense: Why Taking Photos of Your Finished Jobs Should Be Part of Your Process

By Katherine Gifford of Moraware One of the best ways to advertise your business is by showing proof of your craftsmanship. Posting photos of your finished jobs on social media and website is a great way to show new prospects what kind of work you’re capable of. Images can also save you … Read more