By Katherine Gifford of Moraware What words come to mind when you think about your scheduling process? For a lot of fabricators – especially those with smaller operations – it’s chaos. Striking the right balance of supply and demand is what scheduling is all about, but when everyone at your … Read more
by Katherine Gifford of Moraware Business is booming in the stone industry! Either you are flooded with new business or you are wanting to be flooded with all that new business. Am I right? Hint: say yes so we can stay friends. Working with fabricators for decades has shown us … Read more
By Katherine Gifford of Moraware Goals are critical for any business, including the fabrication industry. Without them, it’s like playing a game of darts in a pitch-black room. You keep aiming and throwing, but you have no idea if you’re ever going to hit the bullseye. That’s where KPIs come … Read more
By Katherine Gifford of Moraware Slab layouts are critical in making sure your estimate is accurate. Some fabricators rely on guesswork, some do complex math based on square footage, and others spend hours in CAD for a prospect who may never even spend a dime! None of these are great … Read more
By Katherine Gifford of Moraware One of the best ways to advertise your business is by showing proof of your craftsmanship. Posting photos of your finished jobs on social media and website is a great way to show new prospects what kind of work you’re capable of. Images can also save you … Read more
By Katherine Gifford of Moraware We talk to many shop owners and managers, and unfortunately, it’s more common than not to be totally and utterly burnt out. Mental exhaustion. Emotionally drained. Never-ending stress. It’s no way to live, but it’s the norm in our low-margin, high-speed industry. While it’s easier than … Read more
By Katherine Gifford of Moraware The holidays are a beautiful time of joy, family time, and relaxation. Well… for about 10% of us. For more than half of us, the holidays are a breeding ground for stress. It shouldn’t be that way, but here we are. According to a study, there are three … Read more
By Katherine Gifford of Moraware We think CounterGo, our estimating software, and Systemize, our scheduling software, are pretty amazing. But sometimes, you need more. More time. More money. More coffee. But seriously, you might need more features and options than our software currently provides. And that’s where integrations come in. Maybe you … Read more
By Katherine Gifford of Moraware Odds are you can handle any objection under the sun if it has to do with your craftsmanship or materials. When customers inquire about how marble can stain or how granite can crack, I’m guessing you have an answer ready to fire back. But what … Read more
By Katherine Gifford of Moraware It’s so easy to brush off online reviews as ridiculous commentary from difficult people and trolls. But online reviews are actually a tool you can use to make incredible strides in your business. Yes, you can use the negative feedback to inform your process the … Read more
