Category:

Business Sense: Why Taking Photos of Your Finished Jobs Should Be Part of Your Process

By Katherine Gifford of Moraware

One of the best ways to advertise your business is by showing proof of your craftsmanship. Posting photos of your finished jobs on social media and website is a great way to show new prospects what kind of work you’re capable of. Images can also save you from ornery customers who call about issues that might not have any merit.

Taking great photos isn’t always as easy as it sounds. Who should take the pictures – the installers, a photographer, or the customer? How do you motivate your team to take great photos? What kind of equipment should you provide, if any? And lastly, how do you make sure it happens every time.

Two Reasons Countertop Installers Should Take Photos of the Finished Job

Great photos of the finished countertop serve two purposes:

  1. Prevent miscommunication with the customer in case they call about a crack or chip.
  2. Help you promote your shop by showing new prospects what you’re capable of.