As a mark of progress to its North American Growth Acceleration Plan, Caesarstone U.S. announced the strategic acquisition of Omicron Granite & Tile. This will immediately increase Caesarstone’s distribution network and provide 17 new locations from which Caesarstone will operate and present its surfacing products.
Based in Pompano Beach, Fla., Omicron Granite & Tile, a supplier of quartz and stone surfaces, owns and operates 17 showrooms and indoor warehouses across the Southeast and Ohio Valley regions of the United States.
This acquisition leverages the strength of the Caesarstone® brand in the U.S. through a robust distribution network, to best serve customers and promote its award-winning designs. This aligns with Caesarstone’s strategic mission to become the brand of choice in countertops globally, with a focus on enhanced customer experience.
“This acquisition enhances Caesarstone’s value to customers and consumers as Omicron’s geographic footprint will further extend our distribution initiatives and drives our ability to accelerate growth in these two key markets as we work toward exceeding our goals in 2021 and beyond,” said Ken Williams, President, Caesarstone North America. “We are thrilled to find a strong strategic partner with Omicron, whose high performing teams, and strong customer base fit seamlessly in our accelerated growth plans. Combining these two organizations will unlock synergies that create value for all internal and external stakeholders, and further opportunities to grow the Caesarstone brand.”
Fred Cohen, President of Omicron, commented, “Over the past several months I have been working closely with the Caesarstone leadership team to ensure a smooth and positive transition for our employees, customers and suppliers. We look forward to joining the Caesarstone organization.”
You may also be interested in this article: Wilsonart Expands TFL Capacity