LATICRETE, a manufacturer of construction solutions for the building industry, has created a Customer Experience Department to reinforce and elevate its dedication to be an industry leader in customer-centricity. This new department, which unites the Technical Services, Customer Service, Quality Assurance and LATICRETE University departments, will be led by Art … Read more
By Katherine Gifford of Moraware Odds are you can handle any objection under the sun if it has to do with your craftsmanship or materials. When customers inquire about how marble can stain or how granite can crack, I’m guessing you have an answer ready to fire back. But what … Read more
By Katherine Gifford of Moraware Who needs marketing? Everyone. There are so many reasons why you should be giving your marketing some serious thought. So, is it part of your shop’s process and where does it fit in to your business plan? Let’s discuss! Free marketing can be your best tactic … Read more
By Katherine Gifford of Moraware Who needs marketing? Everyone. There are so many reasons why you should be giving your marketing some serious thought. So, is it part of your shop’s process and where does it fit in to your business plan? Let’s discuss! Free marketing can be your best tactic … Read more
