countergo

Fabricator Profile: Humboldt Countertops

Up at the top of California, Humboldt Countertops is thriving. The small shop has 10 employees, does about 7-10 jobs per week, and has rave reviews on google, yelp, Facebook, etc – you name it! This is thanks to Kelley Montana and Kari Chalmers, owners of Humboldt Countertops, and their team. The Growth Mindset … Read more

Fabricator Profile: AMC Countertops

By Katherine Gifford of Moraware When it comes to sustainable growth and managing scalability, Carmina Mendez and her team at AMC Countertops in Wisconsin are hard to beat. Their skills in organization and a willingness to keep learning are top qualities in an often fast-paced, time-constrictive industry. So, it seemed like a … Read more

Get to Know Moraware

What started out as a brotherly favor, is now a series of proven products that has helped thousands of growing countertop fabricators across North America, and the World, sell professionally, streamline their shop processes, and get to the next level. Here at Moraware, we take a consultative approach, to ensure shop owners are selecting the right solutions to their problems, and then support them through onboarding and implementation.

Every year, we have thousands of conversations with fabricators about their processes and business problems, keeping Moraware aligned with best practices and aware of pain points. As a result, we invest in improving our products’ functionality and reliability to solve more of our customers’ problems over time. Today we are proud to have over 14,000 users, in more than 2,000 shops, creating over 30,000 quotes and 30,000 jobs a week! Learn more about how our products, CounterGo and Systemize, can take your shop to the next level at www.moraware.com.

Business Sense: It’s Time to Hire a Data Person for Your Countertop Shop

By Katherine Gifford of Moraware Not another person to hire! This one is different, I promise.  To fully understand how your business is performing—whether it is weekly sales, material usage, or employee efficiency—analyzing the data is incredibly crucial for success. If you don’t know where your bottlenecks are, you can’t make the adjustments … Read more

Business Sense: Better Data Leads to Better Business Decisions

By Katherine Gifford of Moraware Have you ever heard the saying “garbage in, garbage out”? It’s the perfect description for when you overlook the information input part of your process. If you aren’t thinking about how and why you are entering job info into your job management system, then you … Read more