Get to Know Moraware

What started out as a brotherly favor, is now a series of proven products that has helped thousands of growing countertop fabricators across North America, and the World, sell professionally, streamline their shop processes, and get to the next level. Here at Moraware, we take a consultative approach, to ensure shop owners are selecting the right solutions to their problems, and then support them through onboarding and implementation.

Every year, we have thousands of conversations with fabricators about their processes and business problems, keeping Moraware aligned with best practices and aware of pain points. As a result, we invest in improving our products’ functionality and reliability to solve more of our customers’ problems over time. Today we are proud to have over 14,000 users, in more than 2,000 shops, creating over 30,000 quotes and 30,000 jobs a week! Learn more about how our products, CounterGo and Systemize, can take your shop to the next level at www.moraware.com.

Business Sense: It’s Time to Hire a Data Person for Your Countertop Shop

By Katherine Gifford of Moraware Not another person to hire! This one is different, I promise.  To fully understand how your business is performing—whether it is weekly sales, material usage, or employee efficiency—analyzing the data is incredibly crucial for success. If you don’t know where your bottlenecks are, you can’t make the adjustments … Read more

Business Sense: Better Data Leads to Better Business Decisions

By Katherine Gifford of Moraware Have you ever heard the saying “garbage in, garbage out”? It’s the perfect description for when you overlook the information input part of your process. If you aren’t thinking about how and why you are entering job info into your job management system, then you … Read more

Business Sense: How to Get Your Time Back With Countertop Software

By Katherine Gifford of Moraware “I am finally able to leave work and go spend time with my family!” An actual countertop fabricator said that. A few years ago Moraware asked its users how software has helped their business, and their quality of life. The answers were overwhelmingly about the … Read more

Level Up Your Countertop Quoting with Slab Layouts

By Katherine Gifford of Moraware Slab layouts are critical in making sure your estimate is accurate. Some fabricators rely on guesswork, some do complex math based on square footage, and others spend hours in CAD for a prospect who may never even spend a dime!  None of these are great … Read more

Business Sense: Creating a Work-Life Balance at a Countertop Shop

By Katherine Gifford of Moraware We talk to many shop owners and managers, and unfortunately, it’s more common than not to be totally and utterly burnt out. Mental exhaustion. Emotionally drained. Never-ending stress. It’s no way to live, but it’s the norm in our low-margin, high-speed industry. While it’s easier than … Read more

Business Sense: 16 Reasons You Need Software in Your Countertop Shop Yesterday

By Katherine Gifford of Moraware Running a countertop shop on paper might make sense when you first open up shop. However, it’s an outdated way of doing business, and as you grow, you’ll quickly run into a ton of problems that could cost you! Here at Moraware, we’ve spent years … Read more

Business Sense: 4 Key Ways Countertop Fabricators Can Give Better Quotes

By Katherine Gifford of Moraware  As a countertop fabricator, putting together countertop quotes is a daily part of the job – for better or for worse. If you’re the owner of a countertop shop, you likely have years of experience with countertop estimates, and you understand why it’s so important to … Read more

Business Sense: Keep Your Process Moving

By Katherine Gifford of Moraware Working for a company in the stone industry, I’ve heard many stories on how a shop’s workflow can get tangled up in miscommunication and disorganization. While that sounds terrifying and can be very stressful, what this really means is that you’re growing. And that’s a very, very good thing! … Read more

Business Sense: How Do You Counter the IKEA Effect?

By Kathleen Teodoro of Moraware The IKEA Effect The IKEA Effect is affectionately named for that Swedish juggernaut of home furnishings, where a disposable Allen wrench makes all things possible! IKEA bias is the tendency to over-value items you have assembled yourself. The Research The IKEA Effect was identified and … Read more

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