By Katherine Gifford of Moraware We talk to many shop owners and managers, and unfortunately, it’s more common than not to be totally and utterly burnt out. Mental exhaustion. Emotionally drained. Never-ending stress. It’s no way to live, but it’s the norm in our low-margin, high-speed industry. While it’s easier than … Read more
By Katherine Gifford of Moraware Running a countertop shop on paper might make sense when you first open up shop. However, it’s an outdated way of doing business, and as you grow, you’ll quickly run into a ton of problems that could cost you! Here at Moraware, we’ve spent years … Read more
By Katherine Gifford of Moraware As a countertop fabricator, putting together countertop quotes is a daily part of the job – for better or for worse. If you’re the owner of a countertop shop, you likely have years of experience with countertop estimates, and you understand why it’s so important to … Read more
By Katherine Gifford of Moraware Working for a company in the stone industry, I’ve heard many stories on how a shop’s workflow can get tangled up in miscommunication and disorganization. While that sounds terrifying and can be very stressful, what this really means is that you’re growing. And that’s a very, very good thing! … Read more
By Kathleen Teodoro of Moraware The IKEA Effect The IKEA Effect is affectionately named for that Swedish juggernaut of home furnishings, where a disposable Allen wrench makes all things possible! IKEA bias is the tendency to over-value items you have assembled yourself. The Research The IKEA Effect was identified and … Read more
By Katherine Gifford of Moraware So, you’re interested in investing in some software to help your countertop shop run smoothly and drum up more business. That is fantastic! Ideally, you’ve done your research and found the bottlenecks in your process where software can help. You’ve asked around, you’ve checked out the … Read more
By Katherine Gifford of Moraware So, you’re interested in investing in some software to help your countertop shop run smoothly and drum up more business. That is fantastic! Ideally, you’ve done your research and found the bottlenecks in your process where software can help. You’ve asked around, you’ve checked out the … Read more