Tag Archive | "estimates"

Moraware CounterGo Feb. 21

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Level Up Your Countertop Quoting with Slab Layouts

Posted on 16 February 2021 by cradmin

By Katherine Gifford of Moraware

Slab layouts are critical in making sure your estimate is accurate. Some fabricators rely on guesswork, some do complex math based on square footage, and others spend hours in CAD for a prospect who may never even spend a dime! 

None of these are great solutions for quickly and easily doing a slab layout. Lucky for you, CounterGo has a handy slab layout estimating feature. Here’s everything you need to know about solving your slab layout headaches.

An Inaccurate Slab Layout Can Cost You Thousands

Picture this: you meet a new prospect, and they need new kitchen countertops. You calculate the square footage and figure you only need one slab. You give them your quote, and they send back a deposit.

All is good, right?

Once you start on the fabrication, you realize the veining isn’t going to match up – no matter how you lay it out. 

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Moraware Time-for-Quoting-Software-670x300

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Business Sense: 16 Reasons You Need Software in Your Countertop Shop Yesterday

Posted on 16 March 2020 by cradmin

By Katherine Gifford of Moraware

Running a countertop shop on paper might make sense when you first open up shop. However, it’s an outdated way of doing business, and as you grow, you’ll quickly run into a ton of problems that could cost you!

Here at Moraware, we’ve spent years developing essential software solutions for countertop shops of all shapes and sizes. Our quoting software, CounterGo, and our scheduling software, Systemize, are designed to make your life easier as a fabrication professional.

Don’t take our word for it, though! We recently conducted a survey of over 200 current Moraware customers. We asked them a simple question: “Why do you need Moraware software for your countertop shop?”

We’ve sorted through those responses to bring you 16 surefire reasons you need software solutions in your countertop shop.

1. Get organized

By and large, this was the most popular response from our survey participants. If you don’t have any kind of software solution in your shop, odds are you’re in a constant state of chaos and disorganization.

To effectively manage your business, you need to have an organized business

Software solutions can help with that by streamlining the entire process – from fabrication to installation.

Further Reading: The Ultimate Guide to Streamlining the Processes In Your Countertop Shop

2. Digitize your business

The second most common response we got from those surveyed was that it’s simply time to go paperless.

Whether it was yellow folders, a scheduling whiteboard, or confusing excel templates for quoting, these countertop professionals were tired of everything being on paper!

Having a fully digital, computerized shop not only makes a statement to potential customers, but it makes your life that much easier. Everything is coordinated, the entire staff has access, and you don’t have to physically be in your office to access the information you need.

3. Combine material price lists in one place

Pricing is a huge hurdle for many growing countertop shops. Using software can help you get all of your pricing lists in one place. 

Again, it’s all about getting organized, and when you have multiple team members, the last thing you want is inconsistent pricing. Which brings us to…

4. Improve pricing consistency between different salespeople

By getting your price lists well-established in CounterGo, you can ensure your pricing is consistent among the different members of your sales team.

Everything from cutouts to radius corners to edge profiles should be addressed! Yes, setting prices can be a challenge, but it’ll help the quoting process a ton.

Read More: The 5 Most Common Issues We Hear From Countertop Fabricators

5. Open up communication between departments

Ah, communication. Sounds nice, yet hard to achieve. 

Worst of all, miscommunication between team members can lead to costly mistakes. Countertop software can help keep your schedule organized so that it’s viewable by the entire time.

If you need a program that’s visible to multiple departments, Moraware can help.

6. Utilize industry-specific invoicing and scheduling tools

While there are different software solutions out there that can be tweaked to high-heavens to solve some of your business pains, there’s nothing like an industry-specific solution.

By implementing software that was developed just for countertop and fabrication professionals, you’re ensuring that your business has exactly what it needs to stay organized and grow effectively.

7. Provide faster estimates

Many Moraware customers say that they’ve been searching for user-friendly quoting software. We’re pleased to say that CounterGo fits the bill!

Not only is it user-friendly, but it provides a countertop estimate in as little as three minutes. Many of our survey respondents commented on the fact that quoting used to take way too much time! Now, you can do a quote in real-time, which makes your job that much easier.

Read More: 4 Key Ways Countertop Fabricators Can Give Better Quotes

8. Improve accuracy

Whether it’s ordering materials or calculating square footage, countertop software has the ability to improve the accuracy in your business.

When you boil it down, improved accuracy means less waste, which turns into higher profits.

9. Do slab layouts

CounterGo, our countertop estimating software, allows you to draw up slab layouts. This was a huge relief for many of our survey respondents who wanted this feature in their quoting toolbox.

Not only does it look nice, but it also allows you to show your clients where the veining will go for their approval.

Layout granite countertops on slabs with CounterGo

Watch: (Video) From Good to Great: Using images and slab layout as a sales tool

10. Track leftover stock

To maximize profits, you need to minimize waste. Countertop software like Systemize Inventory Edition can help you track leftover stock to make sure you’re always in the know.

Stop letting slabs get dusty in the corner of your shop – using countertop software will make sure you always know what you have on hand.

11. Come across as professional to prospects and customers

Let’s face it – first impressions are everything in business. Our survey respondents often replied that professionalism was just as important as staying organized when considering countertop software.

You want to look more professional, particularly when delivering bids and estimates. Great countertop software helps you create quick and professional-looking quotes, which will ultimately score you more jobs!

12. Have a single source of truth

There’s something to be said about everything being in one place. When you have industry-specific software, it can be!

If you’re tired of searching for misplaced paperwork or disorganized job information like many of those surveyed, countertop software is a must. It puts everything – quoting, customer information, scheduling details, fabrication and install details – in one place.

Having a single source of truth also improved communication among team members. Double whammy!

13. Handle growth

If you’re growing, you can’t ignore software solutions for long.

One survey respondent explained, “We were not keeping good track of our jobs and estimates as our business kept growing.”

That statement sums up what most of our customers tell us before they sign up for Moraware’s software solutions! Growth is a great thing, but with it comes some major growing pains. Most of those can be instantly solved with the right countertop software.

14. Keep better records

Having better records was also important to the individuals we surveyed. Record-keeping doesn’t come naturally to a lot of us, and recalling past jobs can be a struggle if it’s not on the computer.

When you use countertop software to track jobs and estimates, you don’t want to worry about filing it away or wondering where it went. You’ll always have that information stored for later.

15. Schedule appointments more efficiently

Scheduling was a huge hurdle for a lot of those surveyed. Thankfully, they’ve found refuge in our scheduling software, Systemize!

We hear stories often about countertop shops that realize they’ve wasted time sending their templater across town when the homeowner is out or the cabinets aren’t ready. By ditching paper and whiteboard systems and implementing the right scheduling software, you can minimize costly mistakes and decrease missed appointments.

Watch: (Video) From Good to Great: Better scheduling and countertop job management

16. Stop things from slipping through the cracks

Finally, things slip through the cracks. It’s inevitable. But it happens a heck of a lot less when you’re using software that streamlines the processes in your business. If you want to start keeping track of the little things, countertop software is the answer.

As they say, the devil is in the details, and trust us – your customers notice these things!

Read More: How to Increase Countertop Sales with Better Customer Service

Which Countertop Software Is Right For Your Shop?

Print or email a countertop quote directly from CounterGo

If your biggest pain point right now is quoting, you should consider CounterGo, the fastest and most effective way to deliver quotes.

use the calendar to keep up with templates, fabrication, and installs.

If you’re a growing shop and need help scheduling and tracking jobs from start to finish, you’re a prime candidate for Systemize, our scheduling software.

Issues with quoting are typically some of the first concerns countertop shop owners face. With growth, disorganization takes its place as the biggest hurdle. For that reason, we find that many Moraware users start with CounterGo and grow into Systemize.

To find out what countertop software is right for you, schedule a free demo! We’re here to help countertop shops grow, so don’t hesitate to lean on us for help.

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Business Sense: 4 Key Ways Countertop Fabricators Can Give Better Quotes

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Business Sense: 4 Key Ways Countertop Fabricators Can Give Better Quotes

Posted on 05 December 2019 by cradmin

By Katherine Gifford of Moraware 

As a countertop fabricator, putting together countertop quotes is a daily part of the job – for better or for worse.

If you’re the owner of a countertop shop, you likely have years of experience with countertop estimates, and you understand why it’s so important to get it right the first time.

If you’re on the sales side, you want to make sure your estimates meet a few key criteria:

  • Quotes are fast
  • Quotes are professional
  • Quotes are communicated well to the homeowner

In a perfect world, all of your quoting would be spot-on, and every quote produced would turn into a sale. Ah, let’s all bask in the idea, shall we? In reality, quoting can be a complicated process with the potential for error along every step of the way. Our goal at Moraware is to make countertop quoting easier for your business so that more of your quotes can turn into sales.

That starts with learning some key ways you can give better countertop estimates – and here are 4 we’ve found to be extremely beneficial for countertop professionals.

1. Include a countertop drawing
If you make a countertop estimate and forget a part of the job, you’re on the hook to make it right for the customer. Depending on the language you use in your quote, you could be legally on the hook, but your reputation is also at stake.

Because modern kitchens are bigger than ever, you’ve got to make sure that you included not just the kitchen perimeter, but also:

  • The island
  • The office area
  • The butler’s pantry
  • The raised bar

…and all of the other important pieces that are so popular these days.
It’s possible to do that by just being diligent about your work, but most successful countertop fabricators also include a drawing with their quotes.

That way, your customers can visualize what they’re getting and make sure that nothing important is missing or wrong.

Two quick tips for countertop drawing:

Add pictures of slabs

Adding pictures of slabs is a huge wow factor when you’re doing demos. And if you’re a CounterGo user, a great feature is being able to add pictures of slabs when you’re doing the drawing and layout of a countertop.

This not only helps your clients visualize what they’ll get, but it also increases the likelihood of the quote turning into a sale.

Adding the pictures will help you predict if seams will look right – especially if you’re doing natural stone with lots of movement – and if you’ll need additional slabs.

Add text to your countertop drawing

Being clear in your quote is much easier when text accompanies important aspects of your drawing. Help your clients visualize what’s what, and include important notes where it makes sense to do so.

2. Make sure your sales team is aligned
If your countertop shop has multiple salespeople, are you sure you’d get the same price for a kitchen countertop from all of them?

If the answer is “no” or “I don’t know,” it means that you’re probably leaving money on the table. Granite countertops are a luxury item, and you should be making sure that your salespeople aren’t playing fast and loose with your prices in order to close a deal.

Most of the time, pricing is inconsistent because there isn’t a great tool or process to make it standard in your countertop shop.

With Moraware’s CounterGo countertop estimating software, you have the ability to control exactly what prices a salesperson can change on each quote. This gives you the option to lock everything down so there’s no flexibility.

You’ll also want to make sure your entire team is trained up on what the pricing should be for everything from cutouts to radius corners to edge profiles.

What you don’t want is a fabrication team that uses shady methods like the parking lot test, or looking at someone’s car and judging what they’re willing to spend.

Setting prices can be a challenge, but you’ll be able to give better, faster, and more consistent quotes when everyone is on the same page.

3. Focus less on the numbers and more on your value
When thinking about the “accuracy” of your quotes, it’s tempting to try to figure out your production costs to the penny.

The problem with trying to account for every minute of your templating, installation and fabrication time is that you’re likely spending way too much time and effort on your estimate. Not to mention the fact that it’s impossible to really know the exact cost of a job before it’s finished.

While your dedication to an exact quote is noble, it’s likely costing you sales. In general, people aren’t willing to wait very long for a quote, and here are two key reasons why:

  • Your competition finished faster, and they’re moving forward with them.
  • Because you took so long on the quote, the potential client has the impression that you’d take way too long on the project, too.

The best countertop fabricators stop focusing on the price and instead focus on the value they bring. Yes, time and effort are spent setting prices, but it’s not to the penny. Prices are reasonable and are aligned with the pricing available in the area.

Remember: 86% of buyers are willing to pay more for a great customer experience. Knowing this, you can spend less time on making quotes and, instead, spend more time on selling!

Here are four key areas you can set yourself apart to potential clients:

  • Speed to completion, and sticking to the deadline
  • Better service before, during, and after the installation
  • Providing higher quality materials
  • Offering unique materials or utilizing a better process

In a world where more than half of Americans have scrapped a planned purchase because of bad service, it’s essential to promote what makes your company valuable.

4. Utilize countertop quoting software
You didn’t think we’d leave this out, did you?!

Producing a quick, professional countertop quote is incredibly important, and that’s why we made CounterGo. Using our countertop quoting software, you can draw, layout, and quote a countertop in just 3 minutes.

That means you can put together a quote in front of your potential customer… and get instant feedback!

Here are the 3 basic steps to quoting a countertop job fast:

  • Draw your countertops (as easy as using your mouse or touch screen)
  • Layout countertop on slabs (even upload a photo and show your customer how the finished counter will look)
  • Print or email the quote (even find out when they viewed the quote!)

If you’re drawing up quotes without any kind of countertop software, we can tell you you’re spending way too much time on it!

You don’t want to be stuck behind your desk putting together quotes when you could instead be spending that time getting more customers and providing better service to the ones you have. Even worse – you don’t want to spend money hiring someone else to do quotes for you!

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