By Katherine Gifford of Moraware
It’s so easy to brush off online reviews as ridiculous commentary from difficult people and trolls. But online reviews are actually a tool you can use to make incredible strides in your business.
Yes, you can use the negative feedback to inform your process the next time – that’s a given. We’re always looking to grow and be better. But you can actually use reviews to increase your sales.
Here’s everything you need to know about getting more online reviews for your fabrication shop.
Why do you care about reviews?
Consumers are likely to spend 31 percent more on a business with “excellent” reviews. What could that mean for your shop? Can you imagine a 31 percent uptick in sales from customers who were already going to do business with you?
It goes both ways, though. Negative reviews can also impact your sales. In one study, the first negative user review had the power to reverse a seller’s weekly growth rate from 5 percent to -8 percent. That’s a 13 percent sales drop from a single negative review.
Would your business survive if sales dropped 13 percent virtually overnight?
All is not lost, though. If your online presence is already plagued with negative reviews, you can come back.
My point is this: positive online reviews are worth paying attention to. Not only that – they’re worth fighting for!
Online Review Websites
There are dozens of online review websites, so which ones should those in the fabrication industry pay attention to?