Tag Archive | "growth"

Business Sense April 2021

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Business Sense: Grow Your Countertop Shop With These First Steps

Posted on 15 April 2021 by cradmin

by Katherine Gifford of Moraware

Business is booming in the stone industry! Either you are flooded with new business or you are wanting to be flooded with all that new business. Am I right? Hint: say yes so we can stay friends.

Working with fabricators for decades has shown us that growth can be a huge blessing, but also a huge pain. A growing shop is suddenly faced with strains on their current processes and more stress than ever.

But, growth is something to celebrate! And you deserve to be excited about it. So, we’ve compiled some practical tips that you can start thinking about now. That way you can put your feet up and enjoy the rewards sooner rather than later.

Update Your Processes

I know what you’re thinking – “You always say that!” And you’re right. Because it’s tried and true. The most successful countertop fabricators will tell you how streamlining their processes from quote to install have changed their business for the better.

This quote from the All Slab Fabbers facebook group was so perfect, I had to save it. “If you save 30 seconds on a step you do hundreds of times a day…”

If you could save time by increasing your efficiency in every step of your process, what could you spend that time doing? Being able to focus on the next part of your business that needs attention like marketing, customer experience, and metrics is vital to your growth. So is being able to take a vacation! With a streamlined process established, your shop can scale and grow without being dependent on one or two key people. That’s why we’re in the software-for-countertop-fabricators-business, after all.

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Silestone_Cosentino_HQ resized

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Cosentino Increases Silestone Investment Commitment

Posted on 09 January 2020 by cradmin

Cosentino Group has announced that it is increasing its commitment to Silestone® as a key factor in the sustainable growth and future of the Almeria multinational. In doing so, the company will put in place an investment plan of €133.6 ($148) million, specifically for this brand, for the period of 2019-2021. This investment effort also represents an increase of 136 percent compared to the previous three years (2016-2018), when €56.5 ($62) million was invested in Silestone®.

The total sum is principally divided between the implementation of new production lines (up to three lines over the next few years) and the improvement of existing lines, as well as continuous investment by the company into workplace safety and the environment.

The notable environmental aspect is a crucial part of these efforts, underlining the increasing importance of Cosentino’s policies on sustainability. In the case of Silestone®, this was reinforced at the beginning of 2019 with the Environmental Product Declaration (EPD®) license for the whole range of brand colors and products, and not only for the ECO Line series, which has pioneered the use and reuse of recycled materials.

The remainder of the investment is to be put into innovation and R&D, although another significant portion is earmarked for production improvements.

Martínez-Cosentino, President of Cosentino Group, commented, “Despite the spectacular arrival of Dekton® on the market in recent years, Silestone® continues to be our flagship model. In all these years, it’s been a platform for innovation and continuous evolution, driving the whole sector forwards. Our commitment to the brand for the next few years is even stronger and, focusing as always on innovation, production improvements and the most efficient safety measures, we are putting a large part of our investment into revolutionizing a whole product category once again, as well as leading the industry with responsibility and future vision.”

This investment plan for Silestone® fits largely within Cosentino’s Industrial Implementation and Expansion Plan for its Industrial Park.

You may also be interested in this article: Wilsonart Announces Sale of Asia Business

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Business Sense: Which of your strengths will become your weakness?

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Business Sense: Which of your strengths will become your weakness?

Posted on 07 September 2018 by cradmin

By Kathleen Teodoro of Moraware

Managing growth

Fabricators rarely call us to purchase software before they’ve started making money selling countertops. They’re usually already running a successful business, but something has changed. Often, that something is success itself. They’re growing, entering a new stage in the life-cycle of an organization, and they must adjust. We help with the software adjustments, but the staffing, leadership and process adjustments are often the most daunting.

Lifecycles of an organization

I recently attended a workshop where we spent some time discussing a model of organizational growth developed by Edgar Shein. Like many other models, it focuses on the experience of the founding leader, but it can be useful for everyone in an organization to reflect on these stages of growth. Why? Because what was helpful while you were building a company can be harmful once the business matures.

Shein’s theory in a nutshell

Organizations have different leadership and staffing needs at different stages of development. Each of us is most comfortable in certain stages. Our strengths in one stage often become detrimental in another. We must evolve our skills, get help and/or revise our vision.

Take a look at the chart below and consider your own organization.


What stage do you think your organization is in?

Where are you most comfortable?

Can you think of anyone in your business who might be anxious because his role has changed?

Informing your growth

Understanding how these stages impact your team can be useful as you consider additional investments in hiring, training and technology.  Before you hire someone new, make sure you know how your needs have changed. Maybe you used to hire generalists who could do a bit of everything, but now you really need a marketing specialist. Maybe you have somebody on staff who could fill that role with a bit of training.

Or maybe it’s time to invest in software that will help you Systemize your processes so you can establish and enforce standard operating procedures.

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