By Katherine Gifford of Moraware Have you ever heard the saying “garbage in, garbage out”? It’s the perfect description for when you overlook the information input part of your process. If you aren’t thinking about how and why you are entering job info into your job management system, then you … Read more
By Katherine Gifford of Moraware Many of you already know that a growing shop comes with a few growing pains. As more business comes in, your current process (and head) becomes strained. What once worked smoothly, starts to break down. Important details get missed, customers are upset, and the stress is at … Read more
By Katherine Gifford of Moraware Over the last 18+ years, we’ve had many amazing opportunities to visit countertop shops. Whether it’s through a tour associated with an industry event or visiting our own awesome customers, we’re always happy to see just how creative fabricators are getting with the way they … Read more
by Katherine Gifford of Moraware It’s too easy to deprioritize customer service when you’re overworked and you don’t have a large enough team to step in and help. And given today’s market, when the jobs are rolling in with little effort, it’s hardly motivating to put extra work into a … Read more
By Katherine Gifford of Moraware “I am finally able to leave work and go spend time with my family!” An actual countertop fabricator said that. A few years ago Moraware asked its users how software has helped their business, and their quality of life. The answers were overwhelmingly about the … Read more
By Katherine Gifford of Moraware What words come to mind when you think about your scheduling process? For a lot of fabricators – especially those with smaller operations – it’s chaos. Striking the right balance of supply and demand is what scheduling is all about, but when everyone at your … Read more
by Katherine Gifford of Moraware Business is booming in the stone industry! Either you are flooded with new business or you are wanting to be flooded with all that new business. Am I right? Hint: say yes so we can stay friends. Working with fabricators for decades has shown us … Read more
By Katherine Gifford of Moraware Goals are critical for any business, including the fabrication industry. Without them, it’s like playing a game of darts in a pitch-black room. You keep aiming and throwing, but you have no idea if you’re ever going to hit the bullseye. That’s where KPIs come … Read more
By Katherine Gifford of Moraware One of the best ways to advertise your business is by showing proof of your craftsmanship. Posting photos of your finished jobs on social media and website is a great way to show new prospects what kind of work you’re capable of. Images can also save you … Read more
By Katherine Gifford of Moraware We talk to many shop owners and managers, and unfortunately, it’s more common than not to be totally and utterly burnt out. Mental exhaustion. Emotionally drained. Never-ending stress. It’s no way to live, but it’s the norm in our low-margin, high-speed industry. While it’s easier than … Read more
