Archive | April, 2021

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US Surfaces Announces Gordon Shell as New Director of Business Development

Posted on 29 April 2021 by cradmin

US Surfaces, a distributor of premium building products, announced that Gordon Shell has been hired as its new Director of Business Development. Shell is well known in the solid surfaces industry, bringing more than 20 years of experience to the position. His knowledge has accrued from key roles in national sales and marketing, product development, advance fabrication training and management. Shell has also been a featured guest instructor at the ISFA Total Fabrication Training Center.

“We are thrilled to have Gordon on board as our Director of Business Development,” said Executive Vice President of US Surfaces, Ed Rogers. “His valuable background and contagious professional enthusiasm are a perfect fit with the US Surfaces organization. Gordon is a valued member of our team. He has achieved great success in the industry with his decades of dedicated, solid surface experience and will be an asset to both US Surfaces and our partners.”

Shell has worked with the top tooling, technology and material suppliers in the surfacing industry. In addition, he is the author of many technical documents and fabrication manuals. Shell’s business development role will be to continue growing the company’s Livingstone Brand. He will be responsible as the client-facing point person, offering support to existing, valued clients. As the country emerges from the pandemic lockdown, US Surfaces anticipates a strong uptick in demand for hygienic surfacing products.

You may also be interested in this article: Princeton Chemical Hires Kevin Cole as Sales & Marketing Manager

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Native Trails Precious Metals-sm

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Native Trails Introduces Precious Metals Collection

Posted on 27 April 2021 by cradmin

Native Trails celebrates 25 years with this luxe anniversary series featuring genuine 24k Gold, Platinum, and Silver glazed fireclay sinks. Crafted by the hands of expert Italian artisans, they are made for the finest aesthetic and unparalleled durability.

A long tradition of Umbrian ceramic making inspired generations of fireclay master craftspeople in central Italy. The high-quality fireclay sinks are fired twice at temperatures reaching more than 2200 degrees Fahrenheit. Glazed by hand with genuine 24k gold, platinum and silver, and fired yet a third time. Precious Metals Collection sinks are the epitome of luxury and durability. Protected with custom formulated sealers, these sinks are built to last.

You may also be interested in this article: BLANCO Introduces New VINTERA Contemporary Apron Collection

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Laticrete-Art Mintie

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LATICRETE North America Creates Customer Experience Department Led by Art Mintie

Posted on 26 April 2021 by cradmin

LATICRETE, a manufacturer of construction solutions for the building industry, has created a Customer Experience Department to reinforce and elevate its dedication to be an industry leader in customer-centricity. This new department, which unites the Technical Services, Customer Service, Quality Assurance and LATICRETE University departments, will be led by Art Mintie, who has been promoted to Vice President of Customer Experience.

The Customer Experience department will integrate systems and structures from the company’s four customer-facing areas to streamline resource sharing and enhance communications between LATICRETE and its customers.

“Aligning LATICRETE University with the Customer Experience department enables us to broaden our training to include insightful tutorials, as well as deepen our understanding of our customers’ desires and expectations,” stated Mintie. “Leveraging digital technology, while maintaining our intense focus on serving our customers in a unified approach across all of our service departments, will allow us to provide cutting-edge support demanded from an innovative, modern manufacturing partner.”

Mintie joined LATICRETE in 1995 as a member of the Technical Services department. Over the past 26 years, he has moved up the ranks within the company’s Technical Services department, most recently serving as Senior Director.

“To better serve our customers, we are unifying all LATICRETE North America customer-facing internal resources under one leader. We are extremely fortunate to have Art Mintie, with his exemplary record of service to our industry, to step in as that leader,” said Ed Metcalf, President and COO of LATICRETE North America.

You may also be interested in this article: Princeton Chemical Hires Kevin Cole as Sales & Marketing Manager

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Video: Porcelain Countertop Discussion

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Video: Porcelain Countertop Discussion

Posted on 23 April 2021 by cradmin

This episode of Tile Tech Talk presented by Crossville focuses on some of the most frequently asked questions about the company receives about Porcelain Countertops. Although this conversation is specific to Crossville, much of the information is applicable to other porcelain products.

Noah Chitty, Crossville’s Director of Technical Services, addresses everything from installation on walls to does the product chip and how porcelain countertops are manufactured, as well as a discussion about costs.

You may also be interested in this Video: Fabricating Wilsonart’s New Thinscape Product

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OSHA Whistleblower Protection Program

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OSHA Solicits Public Input on Whistleblower Program

Posted on 22 April 2021 by cradmin

The U.S. Department of Labor’s Occupational Safety and Health Administration (OSHA) will hold a teleconference meeting May 19, 2021, to solicit public comments and suggestions on key issues facing OSHA’s Whistleblower Protection Program.

This is the seventh in a series of meetings on how the agency can improve the whistleblower program.

Open to the public, the meeting will be held from 1 p.m. to 4 p.m. EDT via telephone. Those interested in joining or participating in the meeting must register by May 12, 2021. Call-in information will be provided to all registrants. There is no fee to register.

The agency is seeking comments on:

  • How can OSHA better deliver its whistleblower services?
  • What kind of assistance can OSHA provide to help explain the agency’s whistleblower laws to employees and employers?
  • What can OSHA do to ensure that workers are protected from retaliation for raising concerns related to the pandemic?

Materials may be submitted electronically at, which is the Federal eRulemaking Portal, or by mail. Written or electronic comments must be submitted by May 12, 2021. See the Federal Register notice for submission details. Comments must be identified with Docket No. OSHA-2018-0005.

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Polycor Makes Plan to be Carbon Neutral by 2025

Posted on 21 April 2021 by cradmin

Polycor Inc., a quarrier of natural stone, announced in honor of Earth Day, it plans to be carbon neutral by the end of 2025. Polycor is the first natural stone quarrier to make a firm commitment to carbon neutrality, and among the first in the manufacturing industry to take a leadership role on the essential work of decarbonization.

Polycor has a history of embracing environmental challenges, from its use of closed-system rainwater to owning 30 percent of all “Natural Stone Sustainability Standard” certified sites. Polycor recently announced an internal network of 15 Sustainability Champions to identify innovative solutions, from waste reduction to increasing processing efficiencies. While natural stone is already inherently sustainable and a zero-VOC material, Polycor remains committed to flattening the curve on carbon emissions.

This carbon neutral 2025 commitment demonstrates Polycor’s committed to science-based protection of the environment. The IPCC (Intergovernmental Panel on Climate Change) identifies the year 2030 as a tipping point that will require significant reduction in emissions. The building industry, which accounts for 39 percent of annual global GHG (greenhouse gas) emissions, bears a tremendous responsibility to mitigate global environmental risk.

Patrick Perus, CEO of Polycor Inc. commented, “This decision is also in line with the will of customers and partners in the industry, who are increasingly demanding environmentally friendly products and suppliers, showing a generalized awareness throughout the industry.”

According to the National Retail Federation, nearly 80 percent of consumers say sustainability is important to them, and more than 70 percent are even willing to pay more if it means their products are sustainable.

To help support its goal of being carbon neutral by 2025, Polycor will focus its efforts and improvements on the following areas:

  • Electrification: By the end of 2025, Polycor will increase its use of renewable energy so that 75 percent of its energy comes from renewable sources.
  • Fuel use: Polycor will significantly reduce its traditional carbon-based fuel use. Through installing electrical charging stations at plants, and prioritizing new vehicles with alternative fuel sources, the company will significantly increase the miles per gallon across its fleet.
  • Waste reduction: Polycor will meaningfully increase production efficiencies; these efficiencies will increase product yield, emphasize sustainable packaging, reduce chemical use, and will prioritize recycling and reuse.
  • Offsetting and rehabilitation: Carbon offsetting activities, such as upcoming tree planting campaigns, will create essential carbon sinks, decreasing the net total of greenhouse gases in the atmosphere. From the beautification to the repurposing of former production sites, rehabilitation and reclamation will be an important sustainability activity for Polycor and will provide immediate benefits to local communities.

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Cosentino Unveils Dekton Craftizen Collection

Posted on 20 April 2021 by cradmin

Cosentino recently unveiled the Dekton Craftizen Collection at the 2021 Kitchen and Bath Industry Show. The collection was awarded Best Of Show at the 2021 Best of KBIS Awards.

The Best of KBIS Awards is the ultimate measure of design excellence, honoring the most innovative new products of the year. The award recognizes designers, architects and manufacturers from around the globe, and was sponsored this year by shelter publication Luxe Interiors + Design.

Inspired by Venetian stucco and rooted in minimalism and versatility, the Dekton Craftizen Collection is the first large-format stucco material of its kind. The collection boasts industry-leading durability in five diverse hues with a rich, deep texture.

Dekton Crafitzen hues from left to right:

  • Nacre features a natural tan hue with a silky finish inspired by the movement of lights and shadows.
  • Micron features an elegant and understated dark gray that conveys a comforting serenity.
  • Albarium, a powdery white hue resembling marble dust, features a fine and elegant texture.
  • Umber features a timeless red hue bringing personality into any space.
  • Argentium takes color hues from the moon with its silvery tones and resembles traditional lime stucco.

You may also be interested in this article: Caesarstone Debuts Whitelight Collection

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Business Sense April 2021

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Business Sense: Grow Your Countertop Shop With These First Steps

Posted on 15 April 2021 by cradmin

by Katherine Gifford of Moraware

Business is booming in the stone industry! Either you are flooded with new business or you are wanting to be flooded with all that new business. Am I right? Hint: say yes so we can stay friends.

Working with fabricators for decades has shown us that growth can be a huge blessing, but also a huge pain. A growing shop is suddenly faced with strains on their current processes and more stress than ever.

But, growth is something to celebrate! And you deserve to be excited about it. So, we’ve compiled some practical tips that you can start thinking about now. That way you can put your feet up and enjoy the rewards sooner rather than later.

Update Your Processes

I know what you’re thinking – “You always say that!” And you’re right. Because it’s tried and true. The most successful countertop fabricators will tell you how streamlining their processes from quote to install have changed their business for the better.

This quote from the All Slab Fabbers facebook group was so perfect, I had to save it. “If you save 30 seconds on a step you do hundreds of times a day…”

If you could save time by increasing your efficiency in every step of your process, what could you spend that time doing? Being able to focus on the next part of your business that needs attention like marketing, customer experience, and metrics is vital to your growth. So is being able to take a vacation! With a streamlined process established, your shop can scale and grow without being dependent on one or two key people. That’s why we’re in the software-for-countertop-fabricators-business, after all.

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Weha Rockpecker Core Bits

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Weha Offers RockPecker Diamond Core Bits

Posted on 14 April 2021 by cradmin

Weha RockPecker Diamond Core Bits are wet diamond core bits that have a free cutting bond and design to quickly drill holes in granite, marble, quartz, engineered stone, quartzite, cultured marble, limestone, travertine and other stones.

According to the company these thin wall core bits, with only a 2mm thick diamond rim, will “bite” into the stone quickly and drill through the stone swiftly. These wet diamond core bits are made with a special bond that favors the hardness of quartz materials, along with the resin that they are made with, to drill very fast and very clean.

The RockPecker Diamond Core Bits come in a large variety of sizes for drilling any hole needed.
• Wet only
• 2mm thick rim
• Total length: 3 3/8-in. (85mm)
• Drilling depth: 2-in. (50mm)
• 5/8-11 thread
• Recommended RPM: between 1800-4500 rpm

You may also be interested in this article: Colonial Saw Offers Expanded V-grooving & Coving Capability

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AWFS Seeks Entries for 2021 Visionary New Product Awards & Showcase

Posted on 12 April 2021 by cradmin

Association of Woodworking & Furnishings Suppliers® (AWFS®) is seeking entries from its 2021 exhibitors for the Visionary New Product Awards and Showcase that will be featured at the biennial AWFS Fair in Las Vegas, July 20-23, 2021.

According to Brian Joyce, Blum’s Vice President of Sales and AWFS Trade Show Chair, “This year, the Fair will see an expanded emphasis on new products. Since all trade shows were forced to cancel or postpone their events toward the end of the first quarter of 2020, people really want to see these new products in addition to what else they may have missed during this timeframe, all the while being able to reconnect face-to-face once again.”

The categories will once again include: Industry 4.0; Machinery Over $50,000; Machinery Under $50,000; Power Tools; Hardware; Components; Tooling; Software; and Raw Materials. All entries must be received by June 1st and must be submitted through the designated Visionary New Product website at

As in 2019, an Industry 4.0 Showcase will also be featured and both the Visionary and Industry 4.0 Showcases will take center stage in the brand new, state-of-the-art West Hall of the Las Vegas Convention Center.

Exhibitors wishing to enter their products in the 4.0 Showcase may apply via the same website Exhibitors are encouraged to consult this website and the AWFS Fair marketing manual for complete rules and instructions.

You may also be interested in this article: Natural Stone Institute Announces 2020 Pinnacle Award Recipients

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