Tag Archive | "Laticrete"


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Laticrete Upgrades Stonetech Surface Care Products

Posted on 07 September 2021 by cradmin4

LATICRETE® STONETECH® offers a complete range of professional grade, surface care solutions designed to protect, clean and transform stone, tile, masonry and grout surfaces.

Laticrete has partnered with Microban® to upgrade select Stonetech sealers and cleaners with antimicrobial technology. According to the company the water based sealers now offer stain protection and inhibit the growth of stain- and odor-causing bacteria, mold and mildew on porous natural stone, tile, masonry and grout surfaces. Stonetech products aim to protect and darken, or add shine and restoration to scratched or stained surfaces.

You may also be interested in this article: Park Industries Introduces HydroClear Pro Water Systems

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Health & Safety Watch: LATICRETE Launches ProjectSafety™ Campaign

Posted on 20 May 2021 by cradmin

LATICRETE, a manufacturer of construction solutions for the building industry, has launched the ProjectSafety™ campaign, a company-wide initiative that provides access to safety education and alternative installation techniques to help lower the staggering injury and ailment statistics associated with the construction industry. This industry’s workforce handles tasks that range from carrying heavy loads to performing repetitive tasks to safely navigating often chaotic job sites, manufacturing facilities, warehouses and laboratories, placing workers at risk of serious injury. The ProjectSafety mission is to raise awareness about the risks of construction installations and help educate the industry on ways to mitigate those risks.

In phase one, ProjectSafety is a focused effort toward educating construction workers in all trades, at all levels of projects and general contractors about the risks associated with respirable crystalline silica and volatile organic compounds (VOCs) as well as best practices for back, knee, hand and eye safety in the workplace. Phases two and three will expand with added content to Laticrete University covering health and safety best practices, training and education about products that are safer to handle and install.

Later this year in ProjectSafety phase two, LATICRETE will help increase awareness by providing education about potential issues that can affect construction professionals via access to webinars, data sheets and product information through the ProjectSafety page on the LATICRETE website.
The goal of the campaign is for companies to adopt accountability measures to effectively execute safer installation methods, countermeasures and actions to lessen the risks and impact on the installer and their business, resulting in an improved work environment. These measures include specific practices such as:

  • proper bending and lifting techniques
  • knowledge of what products should be used or avoided on the jobsite
  • types of tools and PPE that should be worn and when
  • education on a variety of certification systems and what they mean in regards to safety protocols
  • how various lightweight and rapid curing product solutions can be implemented
  • how to limit exposure to harmful chemicals such as respirable crystalline silica and VOCs

For more information visit laticrete.com/projectsafety.

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Laticrete-Art Mintie

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LATICRETE North America Creates Customer Experience Department Led by Art Mintie

Posted on 26 April 2021 by cradmin

LATICRETE, a manufacturer of construction solutions for the building industry, has created a Customer Experience Department to reinforce and elevate its dedication to be an industry leader in customer-centricity. This new department, which unites the Technical Services, Customer Service, Quality Assurance and LATICRETE University departments, will be led by Art Mintie, who has been promoted to Vice President of Customer Experience.

The Customer Experience department will integrate systems and structures from the company’s four customer-facing areas to streamline resource sharing and enhance communications between LATICRETE and its customers.

“Aligning LATICRETE University with the Customer Experience department enables us to broaden our training to include insightful tutorials, as well as deepen our understanding of our customers’ desires and expectations,” stated Mintie. “Leveraging digital technology, while maintaining our intense focus on serving our customers in a unified approach across all of our service departments, will allow us to provide cutting-edge support demanded from an innovative, modern manufacturing partner.”

Mintie joined LATICRETE in 1995 as a member of the Technical Services department. Over the past 26 years, he has moved up the ranks within the company’s Technical Services department, most recently serving as Senior Director.

“To better serve our customers, we are unifying all LATICRETE North America customer-facing internal resources under one leader. We are extremely fortunate to have Art Mintie, with his exemplary record of service to our industry, to step in as that leader,” said Ed Metcalf, President and COO of LATICRETE North America.

You may also be interested in this article: Princeton Chemical Hires Kevin Cole as Sales & Marketing Manager

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STONETECH Luxury Vinyl Laminate Cleaner 24oz Spray Bottle

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LATICRETE Offers STONETECH Luxury Vinyl & Laminate Cleaner

Posted on 23 December 2020 by cradmin

LATICRETE, a manufacturer of construction solutions for the building industry, now offers STONETECH® Luxury Vinyl & Laminate Cleaner, a no-rinse, daily cleaner designed to quickly and safely remove tough dirt, grease, dust and spills on all luxury vinyl, laminate, linoleum and resilient floors and countertops. STONETECH Luxury Vinyl & Laminate Cleaner is a water-based, pH-neutral formula that is low in VOC and contains no harmful chemicals, making it safe for use around the home. According to the company, this easy-to-use, no-rinse formula provides a quick, streak-free, residue-free and non-dulling clean finish that preserves the beauty of the surface while leaving behind a fresh scent.

“STONETECH Luxury Vinyl & Laminate Cleaner was developed to create cleaner and safer spaces in homes as we adapt to the changes our world is currently going through,” said Diane Phelan, STONETECH Product Manager. “For over 60 years, LATICRETE has been committed to the research and development of innovative products, building a reputation for superior quality, performance and customer service, this product hits all of those points. Now, homeowners can trust that STONETECH Luxury Vinyl & Laminate Cleaner is the top choice for a daily cleaner that has optimal performance and eco-friendly qualities.”

Available in a 24-ounce spray bottle, STONETECH Luxury Vinyl & Laminate Cleaner is quick and easy to apply — no rinse required, just spray and wipe. In addition to it being low in VOC, it’s free of harsh chemicals such as solvents, ammonia, bleach, parabens and phthalates for better indoor air quality, as well as usage around people and pets. Its suitable substrate applications include luxury vinyl tile, luxury vinyl planks, laminate, resilient flooring and linoleum countertops and floors.

You may also be interested in this article: Reduce Adhesive Color Inventory and Save $$$

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Laticrete Microban

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LATICRETE Offers Products with Antimicrobial Protection

Posted on 08 September 2020 by cradmin3

LATICRETE offers a comprehensive array of tile and stone installation materials incorporated with Microban® antimicrobial product protection.

Microban antimicrobial technology is integrated at the stage of manufacture providing around-the-clock product protection from the growth of microbes including bacteria, mold and mildew.

The built-in antimicrobial technology will remain present and active for the expected lifetime of a product working at a cellular level to continually disrupt the growth and reproduction of any contaminating microorganisms.

You may also be interested in this article: Princeton Chemical Company Presents Join.It™- Premium Surfacing Adhesive

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MIA+BSI Natural Stone University Expands Spanish Courses

Posted on 02 June 2017 by cradmin

MIA+BSI Natural Stone UniversityMIA+BSI: The Natural Stone Institute has announced the expansion of Spanish course offerings available online through the Natural Stone University. To date, Spanish versions of all Safe Slab Handling courses and the Basics of OSHA Compliance course have been uploaded. In addition, 42 Spanish Toolbox Talks are now available, covering a wide variety of safety topics.

Funding for the translation of these materials was sponsored in part by Laticrete. According to MIA+BSI Education Manager, Aaron Dahnke, the addition of these courses is crucial to helping the University reach a broader sector of the industry.

You may also be interested in this article about Safe + Sound Week.

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LATICRETE Adds Two New Members to Board of Directors

Posted on 02 November 2016 by cradmin

Dr. Stephan Liozu and Dr. Volker Weidmann Laticrete

Dr. Stephan Liozu and Dr. Volker Weidmann

LATICRETE, a manufacturer of construction solutions for the building industry, has appointed Dr. Stephan Liozu and Dr. Volker Weidmann to its Board of Directors.

Dr. Stephan Liozu comes to LATICRETE with more than 23 years of experience with several multinational building product companies. He has expertise in the manufacturing and distribution practices of the industry, his forte is customer value management, and recent accomplishments include coaching, consulting and training for large global industrial companies. Dr. Liozu has published six books, four e-books, a combination of 40 academic and practitioner papers, and has presented at more than 45 conferences.

Dr. Volker Weidmann joins LATICRETE with 28 years of experience, including being the Managing Director of Hermann Otto GmbH in Fridolfing, Germany for the last 20 years. Having worked extensively in sales, R & D, application support, marketing and branding, Dr. Weidmann brings a comprehensive knowledge of construction industry practices and materials. He has been elected chairman of the German Industry Association of Sealant Manufacturers (IVD).

“We look forward to working with Stephan and Volker and to having their contributions enhance the lives of our employee and our partners. I am confident that both Stephan and Volker will be strong assets to the LATICRETE Board of Directors,” stated David Rothberg, LATICRETE Chairman and CEO.

Dr. Stephan Liozu and Dr. Volker Weidmann will replace directors Ron Shaw and Dr. Bernard Gustin who are retiring after 25 years.

You may also be interested in this article about the new CEO elected by the KCMA Board.

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Laticrete Introduces STRATA_MAT XT

Posted on 14 July 2016 by cradmin

Laticrete STRATA_MAT-XTLATICRETE announced the introduction of STRATA_MAT™ XT, a next-generation, high-performance uncoupling membrane designed specifically for ceramic tile and dimension stone installations. STRATA_MAT XT reportedly provides vapor management, eliminates transmission of in-plane substrate cracks of up to 1/8 in., assists with easier floor layout with chalk lines that are easily visible on the surface prior to tile installation and performs all these functions while still providing the requisite support and load distribution for tile and stone covering. At 5/16 in. thick STRATA_MAT XT helps to create an even transition between typical ¼ in. to 3/8 in. thick tile and ¾ in. thick hardwood flooring. This new product also reportedly allows installers to see mortar coverage underneath the mat during installation without having to lift and verify. STRATA_MAT XT comes in 150 ft. rolls measuring 45 in. by 40 ft. and measures 5/16 in. thick.

“Lightweight and easy to carry, STRATA_MAT™ XT is also fast to install with standard tools,” said Sean Boyle, senior director of marketing and product management. “This next generation product has countless applications. For example, it is suitable for interior non-industrial vehicular traffic applications over concrete substrates, and it can also be used to create an even transition between tile and hardwood flooring. The list goes on and on.”

Available for purchase in July 2016, STRATA_MAT XT features Mortar Hydration Vents, which create a mechanical bond between the mat and adhesive mortar and allow the mortar to cure faster. According to the company this provides a stronger bond of tile and permits faster time to grout when using both modified or unmodified mortars—enabling the use of the appropriate mortar for an installation.

Part of the LATICRETE® Lifetime System Warranty, STRATA_MAT XT may be used on almost any substrate including: concrete, mortar beds, oriented strand board, exterior glue plywood, cement backer board, cement terrazzo, resilient flooring, existing tile or stone, gypsum underlayment and light weight concrete.


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Emser Tile Named Newest Distributor of Laticrete Products

Posted on 24 June 2016 by cradmin

LATICRETE announced that Emser Tile will distribute LATICRETE products through its nationwide service and distribution network. The partnership provides Emser Tile customers access to LATICRETE products. In turn, LATICRETE gains greater access and exposure to Emser Tile’s significant customer base.

The two family-owned companies share similar values and have seen significant growth in recent years. With its award-winning training programs and technical sales support, LATICRETE offers Emser Tile and its customers excellent service to complement its premium products. In turn, Emser Tile offers LATICRETE expanded access to the residential and commercial contractor market.

Over the past three years, LATICRETE has acquired three companies and expanded the product lines it offers. Similarly, Emser Tile has experienced significant growth over the last few years through market share gains and by expanding its national footprint with the addition of branch service locations.

“This year LATICRETE celebrates its 60th year of building a chemistry of trust with its customers and partners, and we are delighted to celebrate this anniversary by announcing a relationship with our newest partner, Emser Tile,” said LATICRETE Vice President of North America Sales Ron Nash. “Two factors drive our business, the development of innovative products and access to valued customers. LATICRETE provides the former and Emser Tile provides the latter.”

Established in 1968 and headquartered in Los Angeles, Emser Tile offers a high level of service and a dynamic selection of tile, natural stone, decorative and setting material products designed for both residential and commercial projects and applications. The company has a nationwide service and distribution network that combines the strengths of a national presence with the benefits of local service to quickly respond to changing trends and technologies.

“The addition of LATICRETE to our offerings is consistent with our strategic plans of partnering with the industry’s best-in-class suppliers and will be an important part of our program moving forward,” said Emser Tile Chief Marketing Officer Bob Baldocchi. “Easy and local access to LATICRETE products throughout our distribution network is a major win for our customers, who are always looking for high-quality products designed for their business. By carrying a full line of LATICRETE products and offering access to the company’s training programs, we can offer new options to meet their every need.”

Emser will begin rolling out the full line of LATICRETE products by July 1, 2016.

You may also be interested in this article about LATICRETE’s 60th anniversary.

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Laticrete Celebrates 60th Anniversary

Posted on 08 March 2016 by cradmin

2016-02-LaticreteLaticrete, a global manufacturer and leader of  installation and finishing systems for the building industry, recently celebrated its 60th anniversary. The theme of the celebration was “60 Years of Building Chemistry,” which recognized the products and relationships the company built over the last 60 years.
The company’s founder, Dr. Henry M. Rothberg, was noted for revolutionizing installation techniques for ceramic tile and stone using the “adhesive mortar method.” Dr. Rothberg’s research in the chemical engineering field is now reportedly the basis for all modern adhesives used in ceramic tile and stone installations.

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