Laticrete Introduces STRATA_MAT XT

LATICRETE announced the introduction of STRATA_MAT™ XT, a next-generation, high-performance uncoupling membrane designed specifically for ceramic tile and dimension stone installations. STRATA_MAT XT reportedly provides vapor management, eliminates transmission of in-plane substrate cracks of up to 1/8 in., assists with easier floor layout with chalk lines that are easily visible on … Read more

Emser Tile Named Newest Distributor of Laticrete Products

LATICRETE announced that Emser Tile will distribute LATICRETE products through its nationwide service and distribution network. The partnership provides Emser Tile customers access to LATICRETE products. In turn, LATICRETE gains greater access and exposure to Emser Tile’s significant customer base. The two family-owned companies share similar values and have seen … Read more

Emser Tile Named Newest Distributor of Laticrete Products

LATICRETE announced that Emser Tile will distribute LATICRETE products through its nationwide service and distribution network. The partnership provides Emser Tile customers access to LATICRETE products. In turn, LATICRETE gains greater access and exposure to Emser Tile’s significant customer base. The two family-owned companies share similar values and have seen … Read more

Laticrete Celebrates 60th Anniversary

Laticrete, a global manufacturer and leader of  installation and finishing systems for the building industry, recently celebrated its 60th anniversary. The theme of the celebration was “60 Years of Building Chemistry,” which recognized the products and relationships the company built over the last 60 years. The company’s founder, Dr. Henry M. … Read more

Laticrete Celebrates 60th Anniversary

Laticrete, a global manufacturer and leader of  installation and finishing systems for the building industry, recently celebrated its 60th anniversary. The theme of the celebration was “60 Years of Building Chemistry,” which recognized the products and relationships the company built over the last 60 years. The company’s founder, Dr. Henry M. … Read more

LATICRETE Released New PERMACOLOR Select and PLASMA Grout

LATICRETE released PERMACOLOR® Select and PLASMA grout. PERMACOLOR Select is a dispersible pigment grout product with a large, consistent color range, reports the company. PLASMA is a professional-grade grout that is ready to-use. According to the company, PLASMA does not require sealing and is crack- and stain-resistant. LATICRETE also offers … Read more

LATICRETE Released New PERMACOLOR Select and PLASMA Grout

LATICRETE released PERMACOLOR® Select and PLASMA grout. PERMACOLOR Select is a dispersible pigment grout product with a large, consistent color range, reports the company. PLASMA is a professional-grade grout that is ready to-use. According to the company, PLASMA does not require sealing and is crack- and stain-resistant. LATICRETE also offers … Read more

LATICRETE Appoints Ryan Blair To Position of Product Manager

LATICRETE appointed Ryan Blair to the position of product manager, handling the company’s tile and stone grout and sealant lines. Blair joined LATICRETE in 2012 and has served as the channel manager for the company’s Tile & Stone Installation and Care Systems, covering surface preparation, waterproofing, sound control, anti-fracture, adhesives, … Read more

LATICRETE Appoints Ryan Blair To Position of Product Manager

LATICRETE appointed Ryan Blair to the position of product manager, handling the company’s tile and stone grout and sealant lines. Blair joined LATICRETE in 2012 and has served as the channel manager for the company’s Tile & Stone Installation and Care Systems, covering surface preparation, waterproofing, sound control, anti-fracture, adhesives, … Read more

Laticrete to Purchase DuPont Surface Care Business Segment

Laticrete and DuPont announced June 4 that they have reached a definitive agreement for Laticrete to purchase the DuPont Surface Care business. The DuPont Surface Care business includes the company’s StoneTech, Stone Care and Paver Armor Pro brands, which will be merged into the Laticrete line-up. The transaction is expected … Read more