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Wilsonart Partners with HomeSphere

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Wilsonart Partners with HomeSphere

Posted on 11 November 2021 by cradmin

Wilsonart®, an innovator of next-generation engineered surfaces, announced that it will team up with HomeSphere®, the industry’s largest homebuilder network, to better serve the homebuilder market. The newly formed partnership will help Wilsonart expand and foster relationships with the new residential community through a special incentives program.

“With housing starts on the rise, the residential construction market is a significant growth opportunity for Wilsonart,” said Andrew Korzen, U.S. and Canada vice president of sales at Wilsonart. “HomeSphere’s extensive network and unique incentive program will help us to communicate more efficiently and effectively with this important audience about Wilsonart’s best-in-class products and service.”

HomeSphere connects builders directly with manufacturers to explore new brands and discuss product availability, distribution, lead times and more, to help builders keep budgets and timelines on track. The company introduced the first proprietary rebate management platform for builders more than 20 years ago. Now, more than 2,600 U.S. homebuilders use My HomeSphere to access exclusive incentives, connect with leading building product manufacturers and add millions of dollars back to the bottom line every year.

“Wilsonart engineered surfaces are a much needed and welcome addition to our platform,” said Greg Schwarzer, CEO of HomeSphere. “With recent rising prices and extended lead times on building materials, homebuilders in our platform can meet project timelines with Wilsonart’s manufactured in the U.S.A. surfaces that are known throughout the industry for superior style and durability.”

“Between the breadth and versatility of our full residential offering and our ability to navigate the current supply challenges, Wilsonart is uniquely positioned to provide builders with both superior products and service,” added Korzen.

Through the HomeSphere marketplace, qualified builders can now access significant incentives on Wilsonart surfaces. Wilsonart collections that are eligible for HomeSphere rebates include Wilsonart® Laminate, Wilsonart® THINSCAPE® Performance Tops, Wilsonart® Solid Surface, Wilsonart® Solid Surface Kitchen Sinks, Wilsonart® Quartz and the Wetwall™ Water-Proof Wall Panel System. Final rebate amounts are based on product selections and quantities.
To access the exclusive Wilsonart incentives/rebates, homebuilders must have a My HomeSphere® account. For more information, visit www.homesphere.com. For more information about Wilsonart® Home, visit wilsonart.com/applications/home.

You may also be interested in this article: Stone Equipment and Supply Alliance Adds to Membership Categories

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Wilsonart Calacatta Volgno small

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Wilsonart Debuts Quartz Calacatta Collection

Posted on 04 March 2021 by cradmin

Wilsonart’s Quartz Calacatta Collection made its official debut at KBIS. This premium Wilsonart Home offering features unique designs inspired by Calacatta marble, derived from Italy’s Carrara region. Available in an array of designs with vibrant whites and deep, elegant veining, the collection timelessly and effortlessly complements a wide variety of interiors.

According to the company the collection provides an environmentally sustainable choice while offering one of the world’s most sought-after marble looks.

Wilsonart Quartz is man-made, using state-of-the-art technology that gives architects, designers and homeowners color consistency throughout slabs, and allows for a beautiful installation. Furthermore, engineered quartz offers the best of both worlds: a coveted look combined with daily ease of maintenance and long-term durability.

You may also be interested in this article: Silestone by Cosentino Unveils Loft Series

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Wilsonart TFL Expansion

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Wilsonart Expands TFL Capacity

Posted on 02 December 2020 by cradmin3

Wilsonart Engineered Surfaces has announced it will increase its TFL (Thermally Fused Laminate) capacity and footprint in North America by investing in a new facility in Klamath Falls, Ore. The new facility is expected to be fully operational by July 2021. Wilsonart’s investment in land and a new quick-cycle press is the latest milestone in the growth of its TFL business.

In 2015, Wilsonart added branded TFL Panels to its Coordinated Surfaces suite, becoming the single-source for HPL (High Pressure Laminate), TFL Panels, Edgeband and Cabinet Doors. Over the next few years, the company expanded its TFL manufacturing with the purchase of two quick-cycle press lines and then expanded its portfolio even further with the acquisition of KML Corp. “Our offerings have garnered tremendous support from both specifiers and fabricators. TFL is a key part of that offering, and this next expansion is a continuation of our strategy to enable us to meet growing demand and better serve our customers,” said Vice President, Product Management, Ron Ubertini.

The new Oregon facility will support the continued growth of KML and Wilsonart branded TFL products. By offering the best available match between materials in the industry, Wilsonart eliminated one of the most common frustrations design professionals face — the convenience of matching cabinet doors, casework and worktops from one source. This program provides hassle-free specifying across surfacing options while leveraging Wilsonart’s renowned world-class distribution network.

You may also be interested in this article: 2021 Design & Construction Week Converts to All-Virtual Event

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Wilsonart Wellness Collection

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Wilsonart Presents Wellness Collection

Posted on 17 November 2020 by cradmin

Embracing the concept of “Wellness,” the new curated collection of boutique laminate designs from Wilsonart takes inspiration from nature and brings healing, calm, and serenity to healthcare-built environments and beyond.

Based on research that suggests a strong connection between well-being and familiar elements found in the natural world, these new Wellness offerings feature organic patterns, textures and colors. From large-scale abstract scenes reminiscent of foggy grey mountains to layered sky motifs that exude warmth, all are designed to soothe the soul and invigorate the senses. This collection also introduces the Hinoki range (pictured here), consisting of three neutral-hued woodgrains that get their name from Japanese cypress trees famous for their “divine wood.”

“The concept of wellness has rippled through communities and industries as people look for a bit of respite from the stresses of modern life. We’re proud to offer intentional design coupled with high performance that can bring tranquility to healthcare settings,” says Danielle Mikesell, Global Vice President of Marketing and Design for Wilsonart. “The best part is that while these looks were created with healthcare in mind, they also work beautifully for hospitality, retail and residential.”

Extending the 2020 Virtual Design Library umbrella theme of “Community,” the Wellness collection offers individual appeal while also harmonizing to create a unique palette. Their coordinating possibilities increase exponentially when combined with Wilsonart’s engineered surfaces portfolio, including Wilsonart® Quartz, Solid Surface, High Pressure Laminate (HPL) and Coordinated Surfaces.

Staying true to the durability and easy maintenance Wilsonart is known for, the 2020 Virtual Design Library Wellness collection also offers exceptional cleanability and resistance to scratches and scuffs for lasting beauty and high-quality appearance.

You may also be interested in this article: Formica Extends DecoMetal Laminate Line

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Video: How to Install Formica Writable Surfaces Cabinets

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Video: How to Install Formica Writable Surfaces Cabinets

Posted on 27 October 2020 by cradmin3

This video from Formica provides step-by-step instruction on how to apply Writable Surfaces laminate to kitchen cabinets. Although this video says it’s for DIY, the complexity and equipment required make it seem more like something a customer would want to hire a professional for.

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Wilsonart Woodgrain

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Wilsonart Launches New Woodgrain Designs

Posted on 21 September 2020 by cradmin3

Wilsonart announced the release of nine new woodgrain styles that combine the best of nature with exceptional engineering. The luxurious collection of dimensional wood-textured laminate surfaces help cultivate a unique sense of place and remarkable aesthetic appeal in commercial spaces. Matching Edgeband and TFL Panels are readily available.

The collection features a palette designed to work together to create space-defining, complementary looks. These new additions to the company’s commercial HPL line offer endless coordination potential with Wilsonart’s ecosystem of products, including High Pressure Laminate, Solid Surface, and Quartz. This allows for spaces within commercial interiors to maintain individual looks while providing an overall harmonious effect.

“Connection is an important aspect of design at Wilsonart. When different textures, colors, and styles work interchangeably and successfully, an entire room can be brought to life by our vast portfolio of engineered surfaces,” says Sally Chavez, Senior Designer. This connectedness can also contribute to a space’s ability to restore and replenish the wellbeing of those who utilize it. Soothingly authentic finishes, including the new low-sheen, dimensional Ridgewood, ultra-realistic matte Timbergrain, and the elegant Aligned Oak, provide natural visual elements that create serene and comfortable settings. “Interior design artistry is truly at its best when beauty, durability, and usability all come together,” added Chavez.

Wilsonart’s high-performing non-porous HPL surfaces withstand the most rigorous cleaning and disinfection protocols. HPL is extremely practical, requiring minimal upkeep to maintain its appearance, even with long-term daily use. AEON™ Enhanced Performance Technology provides up to 24 times wear, 20 times impact, four times the scuff-resistance, and better fade resistance than wood veneers. Wilsonart® Antimicrobial Protection is built into the laminate surface to inhibit the growth of stain and odor-causing bacteria, mold, and mildew. Antimicrobial Protection is included in Wilsonart® HD® Laminate and available upon request in Wilsonart® Premium and Standard grade HPL. The silver ion antimicrobial agent is registered with the EPA.

Available now, the new Commercial HPL “Nature/Nurture” collection includes a range of finishes with natural variations, realistic ticking, and ridged linear woodgrain effects in a variety of wood species engineered to exceed nature’s wildest expectations.

You may also be interested in this article: LOTTE Introduces Evermoin Surfaces

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Wilsonart Quartz Set 3_Shot 7

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Wilsonart Presents 2020 Quartz Collection

Posted on 24 August 2020 by cradmin3

Now, more than ever before, spaces need to be a sanctuary for peace, calm and serenity. That is the bold promise of Wilsonart’s 2020 Quartz Collection.

The Wilsonart® Quartz Collection celebrates nature-inspired colors and contours. From the shape of clouds to the urban feel of concrete to vistas and natural wonders, each is designed to take one’s spirit on a journey.

2020 New Arrivals

Bodega: With a contemporary urban feel, Bodega creates an intriguing industrial look. Its fine-scale particulate and warm mid-tone grey strike the perfect balance of raw and refined.

Oberlin: With large-scale black and brown-black particulates, Oberlin evokes the jagged, rocky edges of Montana’s majestic Mount Oberlin.

Galera: A classic black and white large-scale terrazzo composition, created to transport you to the white and grainy dark beach sands of the Puerto Galera in the northern Philippines.

Karekare: This extra-large terrazzo design features translucent particulates and varying earth tones, bringing a natural vibrancy to homes. 

Trail Ridge: A quartz countertop design that is the perfect starting point for personalization, with a two-toned grey background and light short veins throughout. 

Desert View: Inspired by the amazing Grand Canyon desert, featuring a two-toned warm grey background and subtle short white veins throughout.

Hanola Grey: Inspired by the rocks of Oahu, Hawaii, this peaceful design is two-toned dark grey with undertones of brown. Wispy white veins evoke a sense of water with glistening waves. 

Hamoa: Hamoa is a quartz countertop design inspired by beautiful neutrals found at Hamoa Beach in Maui. With a warm grey background and swirling white veins throughout, Hamoa calls to mind that sunny day on the island beach.

Svalbard: As the world’s northernmost inhabited area, Svalbard is the perfect getaway to experience the magic of the Northern Lights. Svalbard is a bright white quartz countertop design with cool charcoal grey veins.

Tivoli Grey: Tivoli is a small historic town in Italy surrounded by gardens. The light warm grey and short and subtle brown-grey veins of this quartz are designed to transport and transcend.

Clouds Rest: Inspired by low-altitude nimbus clouds this design brings unique contour and softness through a white and grey background that is accentuated by darker grey veining.

Traiano: The muse was the portico-lined piazza found in the ancient imperial town of Foro di Traiano. The white background and warm charcoal veins will add a subtle sense of old world history.

Capogrossi: Intersecting veins in charcoals and browns create a sophisticated fractured look that is bold and captivating. Set on a warm white backdrop, Capogrossi will add warmth and intrigue to any space. 

River Glen: River Glen recalls imagery of a narrow valley traversed by delicate, natural water features. This quartz design will add a crisp, dramatic sense of movement to your interior design. 

Madeira Beach: Inspired both by the sands and celebratory character of the Florida beach. With its warm white background and contrasting but subtle grey veins, Madeira Beach adds a distinguished spirit of joy.

Logan Pass: Logan Pass evokes the feeling of an unending beauty found in Glacier National Park. The two-tone grey quartz design is slightly translucent, with long, wispy, cool-white veins.

You may also be interested in this article: Cosentino Introduces New Silestone Colors

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Wilsonart connected-coordinates-6

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Wilsonart Releases Connected Collection

Posted on 16 June 2020 by cradmin3

Wilsonart announced the release of The Connected Collection, available in their boutique Virtual Design Library (VDL). Based on a “separate but connected” story, Wilsonart’s in-house designers drew inspiration from the exploration of how individual surface designs with threads of similarities can work beautifully together, while also able to stand on their own in a given space, resulting in breakthrough looks.

The new VDL release includes 16 abstracts and unique woodgrains, specially selected to coordinate with each other. The collection’s inherent connections make it easy to experiment, mix, match, or even use each design individually.

Wilsonart’s all-embracing theme of ‘Connectedness’ for its Virtual Design Library Collections for 2020 is no accident. “This collection represents our society as a whole,” said Natalia Smith, Wilsonart Design Manager. “During these profound societal shifts, we all face personal challenges, yet we remain connected. This collection is symbolic of how, when we learn to come together through our differences, we create our strength.”

“When we took a closer look at the trends, we noticed exciting ideas taking shape, such as sets of dishes designed to look as if they were curated from several different places while still working beautifully together,” said Smith. “By applying this same line of thinking to surfaces, we imagined similar but different choices that bring an eclectic yet intentional look that is unique, bold, and fresh.”

Wilsonart’s Virtual Design Library offers the design community inspirational design choices in the High Pressure Laminate market. The collections are continually released and curated from Wilsonart’s designers in conjunction with the broader design community. Now with nearly 600 designs and more launching each quarter, the Virtual Design Library offers unprecedented design choices for commercial and residential applications.

For more information, visit the Wilsonart Virtual Design Library.

You may also be interested in this article: Durasein Adds Rooted Collection

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Wilsonart Presents Localism Collection

Posted on 09 March 2020 by cradmin

In 2020, Wilsonart’s Virtual Design Library will tap into the theme of ‘Community’. Much more than a combination of geography and populace, community is grounded in a group of similar and diverse individuals who are linked together by a common cause, social norms, affiliations, beliefs or location.

Wilsonart’s first collection of the year, Localism, reveals the enigmatic yet unified depths of community by showcasing cross-generational, relatable designs inspired by familiar scenes, symbols or surroundings that mold and develop our sense of self, togetherness and oneness.

The Localism Collection features a select sampling of color palettes, material, textures and graphics that have the power to unite, surprise, or simply offer unchartered beauty through design. Enhanced through visual and tactile variations like matte and silky smooth, to soft grain and rustic, texture is never an afterthought with Wilsonart surfaces.

The Localism Collection includes:

  • Ceramic Blue- a large-scale abstract in a deep rich blue that has the feel of thrown pottery. Antique Finish
  • Artisan Find – a large-scale ombre design that transitions from off white to a deep rich blue. It has the feel of thrown pottery. Antique Finish
  • City Metal – a large-scale dark abstract that gives the appearance of forged metal. Antique Finish
  • Stapled Notice – a medium-scale abstract pattern inspired by the unique look of staples on a telephone pole. Gloss Line Texture
  • Grateful Dyed – a large traditional tie-dye design with multiple spirals. Matte Finish
  • Graffiti Park – a large-scale graffiti design of multicolored spray paints on a painted brick background. Matte Finish
  • Taupe Incised – a medium-scale makore woodgrain with a tread-like incised overlay. SoftGrain Finish
  • Natural Incised – a medium-scale raw woodgrain with a tread-like incised overlay. SoftGrain Finish
  • Wire Mesh – a medium-scale design of linear grays and black inspired by textured wire. Gloss Line Texture
  • Backyard Patio – a medium-scale design that has the look of smooth cement. Fine Grain Textured Finish
  • Texas Mesquite – a large planked unfinished woodgrain that has the features of a handcrafted table. SoftGrain Finish
  • South Devon – a large-scale distressed pattern inspired by worn leather. Antique Finish
  • Flagstaff Lodge – a two-inch planked white wood, with rustic features such as nail and worm holes found among the planks. Casual Rustic Texture
  • Edge Grain – a micro planked woodgrain in multiple shades of gray with colored accents throughout. SoftGrain Finish

You may also be interested in this article: Laminate Makes a Comeback

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ISFA Announces 2019 Annual Award Winners

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ISFA Announces 2019 Annual Award Winners

Posted on 04 November 2019 by cradmin

Left to right: ISFA Board of Directors President, Augie Chavez, Hall of Fame Inductee, Erica Hussey of JCW Countertops,and ISFA Executive Director, Amy Miller.

Each year, the International Surface Fabricators Association (ISFA),  sets out to recognize members that are outstanding in the industry through the presentation of five awards.  Nominations are accepted from among ISFA members, and winners are selected through membership vote.

The ISFA recently held its Annual Conference in Scottsdale, Arizona. The 2019 ISFA Award winners were announced at the conclusion of the conference.

The 2019 ISFA Awards winners are:

Fabricator of the Year: ROCKin’teriors. The ISFA Fabricator of the Year is awarded to an individual of a fabricator member company that in the past year has best exemplified the ISFA ideals of quality, innovation, character and exemplary service to ISFA and/or the decorative surfacing industry, with overall excellence.

Associate of the Year: Caragreen. This award is presented to the associate member company that in the past year has best exemplified the role of servicing the needs of fabricator member companies, and who has best supported ISFA in all activities.

Innovator Award: INDEKO. The ISFA Innovator Award is for the fabricator member firm or individual who goes outside the box and creates a product or system that enhances the life of the fabricator.

Envision Award: Wilsonart. The ISFA Envision Award is awarded to the supplier or manufacturer member that excels in creating something imaginative and special for the surfacing industry.

ISFA Hall of Fame: Erica Hussey, JCW Countertops. The ISFA Hall of Fame Award is awarded to the individual who has, in the course of his/her career, made significant contributions to the decorative surfacing industry, and has demonstrated leadership and commitment to the ideals of ISFA.

Congratulations to all of the 2019 winners!

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