A Different Approach to Marketing

By Victoria Munro and Dave Block Achieving success in today’s economy demands a different approach to marketing and relating to current and future clients. We can no longer rely on marketing strategies that have worked in the past. Rather, knowing that people choose to do business with those they know, like … Read more

You’re the Owner, You’re the Expert

Five Ways to Leverage Your Business Acumen Locally For William, finally hanging the ‘grand opening’ banner on the facade of his business was a dream realized. After years of drafting and redrafting plans and budgets, applying for loans and acquiring the initial capital to break ground on his new property, … Read more

Stone Forensics to Hold Stone Inspector Training in Conjunction with StonExpo

Stone Forensics will be conducting a Stone Inspector training program from January 27 to 31, 2014, during StonExpo in Las Vegas. The program is designed to teach the basics of inspecting stone and ceramic tile installations. According to Fred Hueston, who will be conducting the training, “The amount of failures, poor installations and … Read more

2014 Concrete Decor Show Seeks Presenters

The 2014 Concrete Decor Show invites concrete industry professionals, such as those who work in the concrete countertop segment of the industry, to share their knowledge, experience and business expertise through teaching. Interested parties are invited to submit a proposal for an educational seminar, hands-on workshop or panel discussion for next … Read more

A Busy Year for the Countertop Industry

Guest Blog by Chuck Sawyer of ISFA This year has not only been busy and full of exciting changes for the International Surface Fabricators Association (ISFA) but also for the entire countertop industry. Partnerships and alliances are expanding within the industry and among closely associated industries, such as woodworking. Opportunities … Read more

ISFA Announces New Stone/Quartz and Solid Surface Training Dates

The International Surface Fabricators Association (ISFA)  has announced its upcoming training dates for both its solid surface and stone/quartz fabrication training programs. The Stone/Quartz Total Fabricator Training class is being held Oct. 14 to 16 in Las Vegas at the Alpha Tools training facility. The Solid Surface Total Fabricator Training … Read more

Stone Forensics Offers Stone Inspection Training in June

Stone Forensics will be conducting a Stone Inspector training program June 24 to 27  in San Diego. The program is designed to teach the basics of inspecting stone and ceramic tile installations. According to Fred Hueston, who will be conducting the training, “The amount of failures, poor installations and other … Read more

Concrete Countertop Training

A series of videos produced and released by Trinic LLC sheds light on some of the mystery surrounding the fabrication of concrete and GFRC countertops. Trinic is a respected concrete specialty company in Windsor, N.Y., co-owned by Bob Chatterton and Mark Celebuski. Celebuski holds free concrete training sessions for Trinic’s … Read more

ISFA Announces Stone/Quartz Fabrication Training Date

The International Surface Fabricators Association (ISFA) announced that it will be holding a hands-on Stone/Quartz Total Fabrication Training class for those who wish to learn how to fabricate quartz surfacing, granite and other natural stone. The class, taught by Dr. Fred Hueston, a well known stone industry expert, will be … Read more

ISFA, IWF Announce Expanded Countertops Partnership

The International Surface Fabricators Association (ISFA) and the International Woodworking Fair (IWF) announced the formation of a partnership geared toward increasing the focus on the countertop industry for the 2014 IWF show. The partnership includes an agreement in which ISFA will work with IWF to develop a full countertop educational … Read more