By Katherine Gifford of Moraware The holidays are a beautiful time of joy, family time, and relaxation. Well… for about 10% of us. For more than half of us, the holidays are a breeding ground for stress. It shouldn’t be that way, but here we are. According to a study, there are three … Read more
By Katherine Gifford of Moraware We think CounterGo, our estimating software, and Systemize, our scheduling software, are pretty amazing. But sometimes, you need more. More time. More money. More coffee. But seriously, you might need more features and options than our software currently provides. And that’s where integrations come in. Maybe you … Read more
By Katherine Gifford of Moraware Odds are you can handle any objection under the sun if it has to do with your craftsmanship or materials. When customers inquire about how marble can stain or how granite can crack, I’m guessing you have an answer ready to fire back. But what … Read more
By Katherine Gifford of Moraware It’s so easy to brush off online reviews as ridiculous commentary from difficult people and trolls. But online reviews are actually a tool you can use to make incredible strides in your business. Yes, you can use the negative feedback to inform your process the … Read more
By Katherine Gifford of Moraware If you’re not using scheduling software, what are you currently using to organize your fabrication schedule? A magnetic board, a whiteboard, maybe a color-coded Google Calendar? Second question: how much time do you spend each and every day on scheduling? An hour, a couple of … Read more
By Katherine Gifford of Moraware Google My Business is the modern Yellow Pages. In years past, when someone needed a product or service, they’d flip through the local phone book. Today, the first place people go is… drumroll, please… Google! Yes, people use other search engines like Bing or DuckDuckGo, but … Read more
By Katherine Gifford of Moraware We Talked to 3 Countertop Shops During the COVID-19 Crisis It’s a trying time right now for businesses deemed non-essential in certain areas. Some countertop shops seem to be doing just fine, while some shops across the globe are closing their doors until further notice. … Read more
By Katherine Gifford of Moraware Running a countertop shop on paper might make sense when you first open up shop. However, it’s an outdated way of doing business, and as you grow, you’ll quickly run into a ton of problems that could cost you! Here at Moraware, we’ve spent years … Read more
By Katherine Gifford of Moraware Figuring out what makes your granite business or countertop shop unique can be tricky. You constantly have to be asking yourself: “Why should your customers buy countertops from you rather than another company?” If you missed our mega-article on how to come up with a … Read more
By Katherine Gifford of Moraware When you’re thinking about marketing your countertop business, the most important question you can ask is this: “Why should your customers buy countertops from you rather than another company?” This line of thinking will help you create what’s called a Unique Selling Proposition, or USP. This … Read more
