By Katherine Gifford of Moraware
Figuring out what makes your granite business or countertop shop unique can be tricky. You constantly have to be asking yourself: “Why should your customers buy countertops from you rather than another company?”
If you missed our mega-article on how to come up with a Unique Selling Proposition, or USP, check it out here: How to Create a Unique Selling Proposition for Your Countertop Shop
As a quick refresher, your fabrication shop needs to be known for something. And don’t try to say that you’re great at everything, because being known for everything is just as good as being known for nothing.
What is a specific benefit your customers get when they buy countertops from you? Once you can answer that question, you’re well on your way to establishing a reputation, charging higher prices and earning higher quality customers.
To help nudge you along towards your Unique Selling Proposition, we’ve scoured the internet. That’s right – we’ve combed through dozens of countertop shop and granite business websites to bring to you 9 examples of USPs.
Sometimes, seeing what everyone else is doing can spark some ideas, so CLICK HERE to read about what has worked for others in the industry.