Unique Selling Proposition

Business Sense: 9 Unique Selling Proposition Examples From Countertop Shops

By Katherine Gifford of Moraware Figuring out what makes your granite business or countertop shop unique can be tricky. You constantly have to be asking yourself: “Why should your customers buy countertops from you rather than another company?” If you missed our mega-article on how to come up with a … Read more

Business Sense: How to Create a Unique Selling Proposition for Your Countertop Shop

By Katherine Gifford of Moraware When you’re thinking about marketing your countertop business, the most important question you can ask is this: “Why should your customers buy countertops from you rather than another company?” This line of thinking will help you create what’s called a Unique Selling Proposition, or USP. This … Read more