Business Sense: How to Overcome the 3 Most Common Objections During a Countertop Sale

By Katherine Gifford of Moraware Odds are you can handle any objection under the sun if it has to do with your craftsmanship or materials. When customers inquire about how marble can stain or how granite can crack, I’m guessing you have an answer ready to fire back. But what … Read more

LOTTE Introduces Evermoin Surfaces

Ultra-hygienic Evermoin® surfaces from Staron® are now available to U.S. customers. Manufactured to suppress the growth of microbes, including common bacteria, Evermoin surfaces are specifically designed for environments requiring exceptionally-clean conditions such as healthcare facilities, retail establishments and high-traffic office environments. The Evermoin line has received certification from the U.S. … Read more

LATICRETE Offers Products with Antimicrobial Protection

LATICRETE offers a comprehensive array of tile and stone installation materials incorporated with Microban® antimicrobial product protection. Microban antimicrobial technology is integrated at the stage of manufacture providing around-the-clock product protection from the growth of microbes including bacteria, mold and mildew. The built-in antimicrobial technology will remain present and active … Read more

Princeton Chemical Company Announces its Web Store Release

Princeton Chemical Company is now offering its products for purchase through a dynamic web environment located at www.princetonchemical.com. The website features product information, safety and testing data and utilizes the latest communication and e-commerce tools available. “When we set out to build our site, we wanted to achieve simplicity while … Read more

Lapitec Introduces Musa Collection

Lapitec, an innovative through-body sintered material whose internal coloring matches its surface, introduced the Musa Collection. The collection has three veined variations, all on a Bianco Assoluto base: Bianco Elettra, with angular, intersecting veining; Bianco Vittoria, with thicker gray veining; and Bianco Aurora, with gray veining on a white background … Read more

Caesarstone Enters Porcelain Market with New Acquisition

Caesarstone Ltd., a developer and manufacturer of engineered surfaces, announced its entry into an agreement to acquire majority ownership in Lioli Ceramica Pvt. Ltd. By entering the global porcelain category, Caesarstone achieves a significant milestone in its Global Growth Acceleration Plan. Lioli Ceramica Pvt. Ltd, an India-based producer of cutting-edge … Read more

IceStone Now Offers Honed Finish

IceStone is a Cradle to Cradle Silver certified company, with surfaces that are made with recycled glass and zero resins or chemical binders. IceStone’s 17 colors are available in the gloss finish that has made them famous since 2003 and now also, by special order, in a honed finish. Just … Read more