Tag Archive | "Caesarstone"

Caesarstone Connect™ is a true differentiator in our industry and is already proving to be a valuable sales tool for retailers, helping to simplify the design process, drive sales and enhance customer experience and engagement.

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Caesarstone Launches Online Estimator/Project Management Tool: Caesarstone Connect

Posted on 29 September 2021 by cradmin

Caesarstone, a developer and manufacturer of engineered quartz surfaces, recently launched its new Caesarstone Connect™ platform. The company stated that this first-of-its-kind integrated online estimator and project management tool immediately delivers a detailed per square foot price quote (that includes material, fabrication and installation costs) and seamlessly connects projects to certified Caesarstone fabricators. The process can take just minutes and is available for any Caesarstone application including countertops, backsplashes, bathroom vanities and more, providing a consumer with transparent pricing within a detailed quote. It also empowers retailers and designers to provide customers with immediate, on-the-spot pricing for custom countertops.

According to the company Caesarstone Connect is a revolutionary way to help a consumer customize and purchase a fully installed Caesarstone surface, from inspiration to installation. Retailers simply input measurements and select from any of Caesarstone’s colors, edge details and other ancillary items to create a quote. Once the quote is accepted by the customer and converted to an order, it is sent directly to a certified Caesarstone fabrication partner who confirms measurements, fabricates and installs the Caesarstone surface.

The Caesarstone Connect online platform also manages the project from start to finish, so retailers can know the status of the project at any given point. Homeowners also receive frequent updates from the platform throughout the process. Workmanship is guaranteed via the Caesarstone certified fabricator network, and a dedicated team of specialists is always available to answer questions.

Caesarstone Connect has already launched in several U.S. market areas and is scheduled to be more widely available by fourth quarter 2021.

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Caesarstone Launches CEU On Biophilic Design Using Quartz Surfacing

Posted on 24 May 2021 by cradmin

In response to the increased demand for outdoor design and living, Caesarstone has introduced a new Hanley Wood University CEU course: “Responding to the Increased Demand for Outdoor Living Spaces with Innovative Outdoor Quartz Surfaces” to train architects, designers, landscapers and other industry professionals on how to use quartz in biophilic designs.

The course is available for free through Hanley Wood University, the trusted online continuing education portal where thousands of architects, builders, contractors, designers, remodelers and other construction professionals go to fulfill their continuing education and professional training requirements. Additionally, many professional associations – including the American Institute of Architects (AIA), American Society of Interior Designers (ASID), Interior Design Continuing Education Council (IDCEC), Interior Designers of Canada (IDC) and International Interior Designers Association (IIDA) – have approved it for members to receive continuing education credit upon completion.

The course explores why outdoor living spaces have become more popular over the past decade, including during the COVID-19 pandemic, and explores different design considerations for outdoor living spaces while showing how quartz can be used. It evaluates the sustainability properties and design options of outdoor quartz and provides a case study as an example. Upon completion, architects and designers will also understand performance measures, installation and maintenance guidelines for quartz surfaces in outdoor environments.

“As required for all CEUs, the course doesn’t mention the Caesarstone brand or products specifically, but rather addresses how and why professionals can and should use the material in outdoor projects,” said Elizabeth Margles, Vice President of Marketing for Caesarstone North America. “What they’ll learn is that it’s perfect for any surface including countertops and backspashes in an outdoor kitchen, outdoor dining furniture, poolside bars,
decorative water features and so much more.”

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Caesarstone WHITELIGHT-COLLECTION--Arabetto-2

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Caesarstone Debuts Whitelight Collection

Posted on 05 April 2021 by cradmin

Caesarstone debuted the striking new Whitelight Collection at the Kitchen & Bath Industry Show (KBIS) and International Builders’ Show (IBS).

According to the company the array of lighter neutral colors captures the movement and drama of natural stone, giving it the unparalleled durability and superlative performance that Caesarstone is know for.

The Whitelight Collection includes three new designs: the sophisticated sandy tones of Adamina, the flowing beauty of dynamic veining within Arabetto (pictured), and the graceful timelessness of the classic Aterra Blanca.

These new offerings were featured alongside Caesarstone’s reimagined (calacatta gold) Calacatta Maximus and the stylish beauty of Empira White. Also part of the Whitelight Collection are White Attica, Vivid White and Statuario Maximus.

Like all Caesarstone quartz surfaces, the new Whitelight Collection is the ultimate combination of nature and technology that features premium, high-quality quartz that is nonporous, durable, flexible, scratch and stain resistant, mold and mildew resistant and lower maintenance than other natural surface materials. Caesarstone surfaces never need sealing.

You may also be interested in this article: Wilsonart Debuts Quartz Calacatta Collection

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Caesarstone Acquires Omicron Granite & Tile

Posted on 06 January 2021 by cradmin

As a mark of progress to its North American Growth Acceleration Plan, Caesarstone U.S. announced the strategic acquisition of Omicron Granite & Tile. This will immediately increase Caesarstone’s distribution network and provide 17 new locations from which Caesarstone will operate and present its surfacing products.

Based in Pompano Beach, Fla., Omicron Granite & Tile, a supplier of quartz and stone surfaces, owns and operates 17 showrooms and indoor warehouses across the Southeast and Ohio Valley regions of the United States.

This acquisition leverages the strength of the Caesarstone® brand in the U.S. through a robust distribution network, to best serve customers and promote its award-winning designs. This aligns with Caesarstone’s strategic mission to become the brand of choice in countertops globally, with a focus on enhanced customer experience.

“This acquisition enhances Caesarstone’s value to customers and consumers as Omicron’s geographic footprint will further extend our distribution initiatives and drives our ability to accelerate growth in these two key markets as we work toward exceeding our goals in 2021 and beyond,” said Ken Williams, President, Caesarstone North America. “We are thrilled to find a strong strategic partner with Omicron, whose high performing teams, and strong customer base fit seamlessly in our accelerated growth plans. Combining these two organizations will unlock synergies that create value for all internal and external stakeholders, and further opportunities to grow the Caesarstone brand.”

Fred Cohen, President of Omicron, commented, “Over the past several months I have been working closely with the Caesarstone leadership team to ensure a smooth and positive transition for our employees, customers and suppliers. We look forward to joining the Caesarstone organization.”

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Caesarstone, the inventor of quartz surfacing, is pleased to introduce its newest innovative product: 5114 CALACATTA MAXIMUS. The newest addition to the Supernatural Collection, CALACATTA MAXIMUS takes the classic style of marble to the maximum, with the unparalleled durability for which Caesarstone is renowned. Launching across North America on October 5, it’s a big, bold statement and a look that’s ready for its close-up.

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Caesarstone Introduces Calacatta Maximus

Posted on 26 October 2020 by cradmin3

Caesarstone has introduced its newest innovative product: Calacatta Maximus. The newest addition to the Supernatural Collection, Calacatta Maximus takes the classic style of marble to the maximum.

The magic of the marble look is due to the prominent Calacatta veining, which is seeing a revival in today’s trendiest residential and commercial spaces. With complex details revealing the story of the natural stone’s source in the Apuan Alps in the Carrara region of northern Tuscany, it’s a look that turns contemporary surfaces into strikingly graphic works of art. Calacatta Maximus improves on the trend, capturing all of the beauty of marble with the enhanced durability and superlative performance of Caesarstone.

Calacatta Maximus immediately impresses with oversized veining moving across the intricate terrain of the slab. Adding stunning natural decoration and contrast to its pure white background, these soft greige veins are intensified by fine copper-gold outlines, perfectly replicating the mineral deposits found in nature. These prominent, directional strokes bring a dramatic and stylish look to kitchen countertops, backsplashes and islands alike.

Caesarstone perfected this innovation which enables designers to utilize two slabs of the same stone and line up the edges to create a long, seamless look. This innovation in design and production means that, for the first time, slabs can be lined up to create a “super max” length for large islands, countertops, backsplashes, shower walls and feature walls – effectively creating a statement piece of art within any space. 

Calacatta Maximus slabs are 3/4-in. (20mm) thick and the standard 120-in. (3050 mm) by 56 1/2-in. (440 mm) size. It is available in two finish options: the Polished finish that retains a brilliant gloss, and the Natural finish, a subtle texture and a warm, sensory experience without the shine.

Like all Caesarstone quartz surfaces, the 5114 CALACATTA MAXIMUS is the ultimate combination of nature and technology: premium, high-quality quartz that is nonporous, durable, flexible, scratch- and stain-resistant, as well as being resistant to mold and mildew.

You may also be interested in this article: HanStone Quartz Offers Unearthed Collection

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Caesarstone Enters Porcelain Market with New Acquisition

Posted on 02 September 2020 by cradmin3


Caesarstone Ltd., a developer and manufacturer of engineered surfaces, announced its entry into an agreement to acquire majority ownership in Lioli Ceramica Pvt. Ltd. By entering the global porcelain category, Caesarstone achieves a significant milestone in its Global Growth Acceleration Plan.

Lioli Ceramica Pvt. Ltd, an India-based producer of cutting-edge porcelain countertop slabs, operating one of the most innovative and technologically advanced manufacturing facilities. With annual revenues of approximately $18 million, Lioli Ceramica is an ideal strategic partner to realize Caesarstone’s growth strategy.

The company believes that through this acquisition, an opportunity exists to leverage the strength of the Caesarstone® brand, extensive global distribution network, and award-winning designs. All this combined with Lioli’s advanced production technology, will further enhance Caesarstone’s premium countertop offering to its customers and consumers worldwide.

Yuval Dagim, Chief Executive Officer commented, “This acquisition is a major step in our efforts to advance our global growth acceleration plan and to realize our goal of becoming a leading premium, multi-material player in the global countertop industry. The acquisition will enable us to have a significant presence in the global porcelain category, one of the fast-growing categories in the countertop market, alongside our reputable quartz portfolio. Lioli’s state-of-the-art porcelain operations combined with Caesarstone’s highly valued brand and established global network will strengthen our unique value proposition and our ability to accelerate a multi-material growth strategy. In this way, we can enhance the experience of our consumers and business partners, while realizing our mission to be the first brand of choice for countertops around the world.”

Under the terms of the transaction, Caesarstone has entered into a definitive agreement to acquire majority ownership in Lioli for a cash investment of $12 million, representing an enterprise value of $34 million, including the assumption of debt and additional consideration of up to approximately $10 million upon the achievement of certain milestones. The transaction is expected to close in 2020, subject to customary closing conditions, and is expected to have a favorable impact to earnings beyond 2020.

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Caesarstone Master of Stone

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Caesarstone Introduces Master of Stone Program

Posted on 02 April 2020 by cradmin

Caesarstone, manufacturer of quartz surfaces, has taken the lead on safety standards for the industry with the launch of MASTER OF STONE. The extensive program was created for fabricators and their employees and it focuses on issues of health and safety in the workplace with a special emphasis on creating a space free of the dangers of potentially hazardous Respirable Crystalline Silica dust, the root cause of Silicosis. Caesarstone is investing in its customers’ businesses with the MASTER OF STONE program, which will be free and available for use by anyone in the industry.

“We often hear feedback from fabricators around the world that safety guidelines can be complicated and confusing and that they lack knowledge about this issue,” said Elizabeth Margles VP of Marketing Caesarstone North America. “So we took on the challenge of making safety knowledge easily and clearly accessible to managers and employees in our industry by developing, among other means, a unique online Training Center especially for MASTER OF STONE. When dealing with the dust risk and its implications, we at Caesarstone are determined to become part of the solution by being proactive and leading the revolution to create a safer work environment for all.”

The MASTER OF STONE program formally launched on February 3, when the website and E-learning modules were released to all Caesarstone fabricators. The program will be available in English, French, Portuguese, Spanish and Hebrew.

While Caesarstone has always had a robust training and communications program for its fabricator partners, MASTER OF STONE is the result of many years of research and development to create a new concept and communication language to help fabricators and their employees to learn about Health & Safety and Professional know-how in the most efficient way across various platforms with added value content for fabrication plant managers. The fabricators website is an accessible platform for safety and professional content, which enables the presentation of complex material as user-friendly content. It will have a responsive design for mobile and tablets.

All the information will be available via the Caesarstone MASTER OF STONE Training Center website (https://mos.caesarstone.com), where information, guidelines, methods and collateral will be provided to all who enroll. The registration process for the Training Center is simple—each fabricator will be issued a unique factory code for both registration and login. The system automatically sends an email each time a team member registers or successfully completes one of the modules. The website also features a safety guidelines video for fabricators detailing ways to prevent the creation of hazardous dust and how to protect themselves from it. As well as “Silica Dust Health Hazards & Protection” video designed to support fabricators’ efforts to keep their businesses completely safe, created according to OSHA 2018 regulations.

You may also be interested in this article: OSHA Revises National Emphasis Program to Reduce or Eliminate Worker Exposure to Silica

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black tempal

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Caesarstone Unveils Dark New Colors

Posted on 11 February 2020 by cradmin

At KBIS 2020 Caesarstone introduced four new dark shade surfaces to add to its collections.

Oxidian and Black Tempal join the popular industrial-inspired Metropolitan Collection while Empira Black joins the Supernatural Collection. Additionally, Piatto Black is now part of the Classico Collection. These surfaces are equally suited to urban residences as well as hospitality installations where they will bring a sophisticated presence to restaurants, bars and hotels.

Oxidian is an inky black base is veiled by a rust-like effect that captures the movement and texture of a handsomely oxidized surface. The elegantly dramatic design ushers in a metallic presence and welcomes the deep emotion found in shadowy blacks.

Black Tempal is a complex composition of dark grey mineral-like layers that expand across a black charcoal base capturing the attributes of natural stones like travertine and slate. Inspired by the dark sky and ocean tides at night.

Piatto Black is the ultimate dark shade with a fine granular appearance that is complemented by a textured finish, enhancing a deeper, more intimate black.

Empira Black is a rich black base beautified by fine natural white veins, bringing a depth to the surface while creating an interplay between color and movement.

These elegant dark colors each come in the new Natural finish – a textured finish that conjures up the tactile feel of stone, adding warmth to the grain so it’s pleasing to the touch. With a satin sheen that gently reflects light, this finish captivates the viewer and enhances the depth of a color, especially darker shades. Empira Black will also be available in Polished finish.

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Caesarstone Announces Global Growth Acceleration Plan; 7% Workforce Cut

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Caesarstone Announces Global Growth Acceleration Plan; 7% Workforce Cut

Posted on 18 June 2019 by cradmin

Caesarstone Ltd., an Israel-based developer and manufacturer of engineered quartz surfaces, recently announced its Global Growth Acceleration Plan, which includes a 7 percent cut to its global workforce.

The restructuring came as the company announced a net loss of $405,000 on revenues of $128.1 million in this year’s first quarter. Caesarstone executives stated that the U.S. market had become soft during the first quarter of the year as a result of a large amount of Chinese exports in anticipation of the implementation of unfair trade tariffs.

In an effort to identify operational inefficiencies and support growth objectives with a more strategic alignment of resources, an analysis was performed by the management, and a plan developed.

The cost reduction measures outlined in the Plan are intended to move the Company towards a more efficient and lean structure. Accordingly, the Caesarstone announced an immediate reduction in its global headcount by approximately 7 percent across all business units and regions. Through these actions the Company expects to gain efficiencies in a range of areas including production, supply chain and general & administrative functions. As part of the workforce reductions, the Company shut down one of the two production lines at its U.S. manufacturing facility in Richmond Hill, Ga. This reduction is expected to provide for increased production efficiency and reduced inventory levels over the next 12 months.

Additionally Caesarstone plans to expand its U.S. sales force by 15-20 percent over the next year. Large metropolitan areas and underrepresented markets will be the targeted sales locations.

Yuval Dagim, Chief Executive Officer, stated, “We believe that this plan will yield better allocation of our resources while more efficiently positioning our business for sustained profitable growth. Through this plan, we are implementing our new matrix organization structure, shifting our resources to invest in the right talent and technology to more efficiently manage our go-to-market, supply chain, and production processes.”

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Caesarstone Announces New Appointments to Leadership Team


Caesarstone Announces New Appointments to Leadership Team

Posted on 22 April 2019 by cradmin

Caesarstone Ltd., a developer and manufacturer of engineered quartz surfaces, announced two appointments to its global management team as the Company enters its next phase of growth – Ms. Rinat Efrima as the new Global Chief Marketing Officer (CMO) and Managing Director for Israel, effective July 1, 2019; and Ms. Suzie Roth as the new Chief Information Officer (CIO), effective June 1, 2019.

“The appointments are a natural extension of our ongoing efforts to stimulate further growth in key markets,” commented Mr. Yuval Dagim, the Caesarstone Chief Executive Officer. “By adding some of the best talent to lead our efforts, we believe we will be well-positioned to effectively address the opportunities we see in our markets. Rinat and Suzie both have proven abilities that will contribute significantly to executing our strategy and objectives. I welcome them both to the management team and look forward to further building Caesarstone’s global market reach.”

Rinat Efrima has twenty years of extensive leadership, operational, and marketing experience with global standards in delivering strategy, innovation, best-in-class brand activation, and digital acceleration. She moves to Caesarstone from Kimberly-Clark Corporation following nine years in three progressive roles, culminating in Business Sector Leader for Europe, Middle East, and Africa (EMEA). At Caesarstone, Efrima will be responsible for building and implementing a long-term business and marketing strategy to enable accelerated growth for the organization. Furthermore, she will manage the Company’s business in Israel.

Suzie Roth has more than two decades of experience in Information Technology in global companies such as Intel, Kodak, and Amdocs. Immediately prior to joining Caesarstone, she held the Head of Global Business Application position at Netafim. At Caesarstone, Roth will oversee the Company’s ongoing digital transformation including retail and sales technologies, information security, global infrastructure, legacy systems and new additions.

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