by Phillipa Gamse When people think about the Internet, they think about technology. When people hear that I am a website strategy expert, they see me as a “techy type.” But for me, the most intriguing aspect of online business isn’t about the technology. It’s about human connections and how … Read more
by Phillipa Gamse When people think about the Internet, they think about technology. When people hear that I am a website strategy expert, they see me as a “techy type.” But for me, the most intriguing aspect of online business isn’t about the technology. It’s about human connections and how … Read more
by Marcia Xenitelis The frequency at which the word “engagement” appears in any discussion about employee communication has begun to make me wonder whether we clearly understand what the term means. More importantly, do we understand what it means to our clients and customers when they talk about engagement? We … Read more
by Marcia Xenitelis The frequency at which the word “engagement” appears in any discussion about employee communication has begun to make me wonder whether we clearly understand what the term means. More importantly, do we understand what it means to our clients and customers when they talk about engagement? We … Read more
Werthan, LLC is a full-range countertop fabrication business founded by Jeremy Werthan in 2002, but the values that prompted him to start this company were instilled by several generations of family dating back to 1868. At that time, Meier Werthan started his first business selling rags out of a cart … Read more
Werthan, LLC is a full-range countertop fabrication business founded by Jeremy Werthan in 2002, but the values that prompted him to start this company were instilled by several generations of family dating back to 1868. At that time, Meier Werthan started his first business selling rags out of a cart … Read more
Not only are your employees your most important business assets but they are also your most costly, so it only makes sense that your employees are managed by a team of specialists. For small countertop businesses consisting of fewer than 10 employees, you may be able to handle the specifics … Read more
Although this story pertains to automobiles, its lesson spans through every industry, including countertop fabrication. Pay attention to your customers’ reactions and to what they say so that it is possible to create a positive buying experience for them. A former salesperson for Cadillac recalls that a few years ago, … Read more
Recently, it has been found that many employers are screening out great sales candidates, and this phenomenon has been attributed to two common sales-recruiting myths. The first is that candidates are must have some sort of college degree, and the second is that a number of years of sales experience … Read more
Guest Blog by Chuck Sawyer of ISFA This year has not only been busy and full of exciting changes for the International Surface Fabricators Association (ISFA) but also for the entire countertop industry. Partnerships and alliances are expanding within the industry and among closely associated industries, such as woodworking. Opportunities … Read more
