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NKBA Luxury Summit

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NKBA Announces Premiere of “Luxury Defined” Kitchen Summit

Posted on 08 June 2021 by cradmin

The National Kitchen & Bath Association (NKBA), the authority on kitchen and bath design, trends, market and business insights, announced its first-ever Luxury Kitchen Summit to be held virtually June 23-24, 2021. The summit will feature top NKBA designers (serving the luxury market) and industry experts who will explore the meaning of luxury today, how to work with high net-worth clients, key style elements of elevated living, the path to becoming a luxury designer and much more.

“One of the most interesting trends in the last couple of years has been the shift in what luxury has come to mean, that it’s not just about how much money someone spends,” said Suzie Williford, EVP and chief strategy officer of NKBA, who will host the two-day Luxury Defined kitchen summit. “What we found in our recent luxury kitchen study is that the uber high-end clientele, the 0.1 percent if you like, equates luxury with freedom from design rules and it’s a very personalized experience that is unique and customized for their needs. You can see examples of this in our recently published book, The Luxury Kitchen, which showcases the distinctive kitchens by the designers who participated in our study.”

The conference programming will take a deep dive into the following topics, exploring the nuances of language, style, timing and approach:

  • Luxury Clients: Who Are They?
  • The Luxury Client/Designer Relationship Explained
  • The Modern Luxury Kitchen: Designing Without Rules
  • Luxury Clients: How Do They Think?
  • The Role of Marketing/PR in Developing Your Niche
  • Luxury — What It Is… and What It Isn’t

The NKBA and Renovation Angel established a strategic partnership in 2019 with a goal of recognizing designers and brands who support the concept of recycling and upcycling kitchen components. The 2021 awards will be presented at the close of day 1 of the NKBA Luxury Kitchen Summit.

You may also be interested in this article: Coverings Announces Featured Sessions for 2021

Photo credit: Aldeca Productions/Adobe Stock

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KBIS Virtual Programming Continues, Exhibitor Booth Experience Postponed

Posted on 11 February 2021 by cradmin

The National Kitchen & Bath Association (NKBA) and the Kitchen & Bath Industry Show (KBIS), the destination for kitchen and bath design professionals, today announced changes to the KBIS Virtual experience. Because of technology issues that could not be resolved in a timely manner, the show floor experience featuring the KBIS exhibitor booths has been postponed. The NKBA and KBIS are investigating alternative solutions that may allow the exhibitor experience and booth activations to be relaunched. The situation evolved rapidly, and rectifying the challenges at-hand proved more complex than anticipated. Access to KBISConnect.com has been closed. However, KBIS Virtual programming continues as scheduled and can be accessed at https://nkba.org/kbis-2021-conference/.

“After a deep dive into the exact sequence of events and consequences that occurred, we have learned that these are unresolvable technical difficulties,” stated Brian Pagel, EVP, Emerald, which produces the show. “The servers that house the platform are down, requiring that we close access to the exhibitor booths. Looking forward, we remain committed to exhaust all efforts to ensure a successful future experience. We understand the gravity of the situation for our exhibitors and attendees, as the KBIS platform is critical to accelerate their business for the year.”

Suzie Williford, EVP and Chief Strategy Officer of the NKBA, which owns KBIS, stated that the NKBA Voices From the Industry conference and Design + Industry Awards event, as well as the KBIS NeXT Stage and Pavilions programming, will continue as scheduled, but will move to NKBA.org. Updated communication with event reminders and links will be sent to all attendees.

“The kitchen and bath and design and construction industries are healthy and vibrant, despite all the challenges of 2020, leading into 2021,” Williford added. “Businesses are still strong and we look forward to celebrating together in Orlando, Fla., in February 2022.”

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Top from left to right: Kristen Elder, Jan Neiges, Jan Heck, Basil Larkin; Bottom from left to right: Allison Lowrie, Michael Mahan, Louis Rohl, Mikael Akerberg, Randy Warner

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NKBA Announces 2021 Board of Directors

Posted on 16 December 2020 by cradmin

Top from left to right: Kristen Elder, Jan Neiges, Jan Heck, Basil Larkin; Bottom from left to right: Allison Lowrie, Michael Mahan, Louis Rohl, Mikael Akerberg, Randy Warner

The National Kitchen & Bath Association (NKBA) has set its Board of Directors for 2021, which will be led by newly elected Chair, Michael Mahan. Mahan is vice president of Schneider Electric. He previously served as Vice Chair in 2020 and has served on the board since 2018.

Joining Mahan as Board Officers are Vice Chair Basil Larkin, vice president of sales for Hestan Commercial Corp., and secretary/treasurer Randy Warner, vice president of sales at the Luxury Division for Samsung-Dacor.

Outgoing Board Chair, Allison Lowrie, Chief Marketing Officer for ANGI Homeservices, will remain on the Board as a director. She is joined by other returning Board members Kristen Elder, Showroom & Builder Vice President, Ferguson Enterprises; Jan Heck, President & CEO, Miele USA, and Jan Neiges, CMKBD, Principal, Jan Neiges CMKBD LLC. New directors joining the board include, Louis M. “Lou” Rohl, Founder of House of ROHL, and son of HoR Founder and Kitchen & Bath Hall of Famer Ken Rohl, who also served on the board, and Mikael Akerberg, CEO of nobilia North America.

Board members Lorenzo Marquez, Founder and President of Marqet Group, and Steve Joseph, Founder and CEO of Smart Home Products, have completed their terms. The NKBA thanks them for their service. The new board will assume their roles on Jan. 1, 2021.

The NKBA has also named its leadership committees. These include:

Leadership Recruitment Committee:
Amy Hornby, Director, Key Accounts, Kitchen & Bath Industry Show (KBIS) and CEDIA Expo; Bryant Haas, OEM Sales Manager, Rev-a–Shelf, LLC; Steve Petock, Senior Vice President, Business Development, Ferguson Enterprises; Katie Brockman, Vice President, Corporate Sales, Sandow, and Kerrie Kelly, Principal & Creative Director, Kerrie Kelly Design Lab.

Chapter Leadership Committee
Toni Sabatino, CMKBD, Owner & Principal Designer, Toni Sabatino Style; Molly Switzer, AKBD, Owner & Principal Designer, Molly N. Switzer Designs LLC; Nancy Young, CKBD, Owner & Principal Designer, Nancy Young Designs; Antonette Copeland, Design Director, CR Home LLC and Ellen Lopez, CKD, Founder & Creative Director, EL Design Studio.

You may also be interested in this article: Coverings 2021 Announces New Dates

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2021 Design & Construction Week Converts to All-Virtual Event

Posted on 12 October 2020 by cradmin3

Due to health and safety concerns and ongoing travel restrictions stemming from the COVID-19 pandemic, the National Association of Home Builders (NAHB) and National Kitchen & Bath Association (NKBA) have regretfully announced that the 8th annual Design & Construction Week® (DCW) featuring NAHB’s International Builders’ Show® (IBS) and NKBA’s Kitchen & Bath Industry Show® (KBIS) will no longer be an on-site event. Instead, the two groups are planning a robust, all-virtual event.

Design & Construction Week was scheduled to take place on Feb. 9-11, 2021, at the Orange County Convention Center in Orlando, Fla. The new all-virtual DCW 2021 will still take place the week of Feb. 8 with extended programming.

“Out of an abundance of caution and concern for the safety of our exhibitors, attendees and the thousands of onsite workers who support the premier event of the residential construction industry, we feel the only prudent course is to make this year’s show a virtual event,” said NAHB Chairman Chuck Fowke, a custom home builder from Tampa, Fla. “We have plenty of great virtual educational programs, innovative products, services and workshops on tap, and we are very excited about the 2021 show. It’s an opportunity to set a precedent for the industry by producing a dynamic virtual trade show, and we look forward to a very successful Design & Construction Week.”

“This difficult decision comes following months of lengthy conversations with NAHB and Emerald,” said Bill Darcy, CEO of the NKBA. “The safety and well-being of our attendees, partners, exhibitors, site workers and staff has always been our top priority. As we now cross the 16-weeks-out mark, it was time to transition to 100 percent focus on a virtual event. An all-virtual Design & Construction Week will be a different experience, but with it comes new opportunities to reach an even larger audience that would not have been able to participate on-site, for any number of reasons, including on-going travel restrictions. We pledge to transform KBIS into an exceptional show experience for everyone. And we will be back live — bigger and stronger — for DCW 2022.”

Registration for the virtual DCW event is free for all NKBA and NAHB members and, as with the in-person shows, attendees will have access to KBIS and IBS exhibitors and programming. The new virtual format will allow participants to see the latest product launches and cutting-edge housing and design innovations, hear from the top leaders in the industry, and take part in online education courses, from wherever they are in the world.

Design & Construction Week will return to Orlando as an in-person event Feb. 8-10, 2022.

Further details on the virtual offerings will be forthcoming. For more information on the International Builders’ Show, visit  www.buildersshow.com, and for information on the Kitchen & Bath Industry Show, visit www.kbis.com.

You may also be interested in this article: IWF Announces Virtual Trade Show

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NKBA Hosted Second-Annual Global Connect Business Summit

Posted on 22 September 2020 by cradmin3

The National Kitchen & Bath Association (NKBA), held its second-annual NKBA Global Connect Business Summit, Sept. 9 and 10, 2020. Originally scheduled to take place in London, the summit was broadcast virtually to international attendees — from Germany to Guatemala — over two afternoons. The NKBA Global Connect Summit has become a key element in connecting the international kitchen and bath market, bringing brands and information together to develop successful, omni-directional business strategies to grow the kitchen and bath industry worldwide.

“While I would have liked nothing more than to host our second-annual NKBA Global Connect Business Summit in London this past week, I’m pleased that so many of our friends and colleagues were able to join us for our first virtual summit,” said Suzie Williford, EVP and chief strategy officer of NKBA. “The opportunity to share critical insights and information — especially during this extraordinary time — is very important to us and our industry. We invest a tremendous amount of time, talent and financial resources to stay on top of all that’s happening in and around residential kitchens and baths. Sharing that knowledge, as well as connecting the marketplace, is very rewarding.”

The Program — Day 1

Market Outlook, KBMI, Geographic and Demographic Trends and Lifestyle/Life Stage Research
Bill Darcy, CEO of NKBA, and Todd Tomalak, VP and principal at John Burns Real Estate Consulting, took a deep dive into the 2020 remodeling market with a focus on the kitchen and bath sector. Despite the impact of the coronavirus, the residential remodeling sector — especially kitchen and bath spaces — are projected to be “white hot” strong this fall. Of the $130 billion expected in 2020 K&B sales, 46 percent, or just more than $60 billion is attributable to kitchens with the remaining 54 percent, or about $70 billion coming from bathroom expenditures.

North America is a Big Place — Geographic and Demographic Overview
Chris Porter, SVP and chief demographer for John Burns Real Estate Consulting, and Steve Basten, senior manager at JBREC, shared insights about the shifts in demographic and geographic trends in North America, pointing out significant migrations from urban “A” markets like New York, Los Angeles and Chicago,  to secondary areas like the “Inland Empire in SoCal,” Santa Rosa in Northern California and Central Florida and the Panhandle. They elaborated on the regional differences of each of these markets, reinforcing the need to understand the nuances that drive product design, distribution and pricing approaches, reminding viewers that North America is very large indeed.

NKBA Lifestyle/Life Stage Research
The NKBA Lifestyle/Life Stage Study was presented by Kerrie Kelly, principal of Kerrie Kelly Design Lab and a collaborator on the study, revealing a new, forward-looking approach to gathering insights.  The study queried designers, consumers and showrooms, with an eye to understanding lifestyle shifts and attitudes regarding their homes, concentrating on kitchen and bath remodeling and design over the next three years. Four key influencing themes emerged: Simplified Living, Connected Living, Living in Place and Healthy Living. Kelly discussed each theme in detail, further identifying specific wants around each, offering insights for product development and design, as well as interior and space design.

The Program — Day 2

Go to Market Strategies — Understanding Distribution and Sales Options
Suzie Williford hosted Greg Rohl, principal of the Rohl Model, and Jason Artus, partner DoveTail Sales, for a discussion on “Go to Market” strategies, detailing the many distribution and sales scenarios one might consider when entering the North American kitchen and bath market. The pro’s and con’s of working with independent sales agents vs. company or factory representatives — as well as taking a hybrid approach, were unpacked. A review of various distribution models was also discussed, including the benefits of two-step distribution when a tiered approach to servicing a large market is necessary, as well as when it makes sense to consider a master distribution partner who can service and support large and small customers as your domestic brand agent. The panel explored the role of showrooms and their expectations from manufacturers, sales representatives and distribution partners, emphasizing the importance of building trustworthy, profitable and personal relationships, and reinforcing the need to consider multiple approaches to build a successful business in North America.

Marketing to the Kitchen and Bath Customer
DJ Carey, editorial director of Cottages & Gardens Media, and Debi Hammond, principal of Merlot Marketing, sat down with Sherry Qualls, president of White Good Marketing and PR, to discuss how to approach marketing to the kitchen and bath customer. They evaluated influencer programs, channel and showroom programs, trade shows, events and media partnerships, with an emphasis on building fully integrated programs that target key decision-makers. The panel underscored the need to understand different messaging approaches — depending on customer group — as well as determining where to target resources.

Understanding the Design Influencer
Veronika Miller, CEO of Modenus Media, moderated a discussion with Jeremy Parcels, AKBD, kitchen and bath designer at Christopher’s Kitchens; Cheminne Taylor-Smith, CEO of Cheminne.com; and Laura Mueller, owner and principal of Four Points Design Build, to define the differences between design build firms, kitchen and bath and interior designers. Speaking about their various areas of expertise, they clarified the importance of the various designer roles and how they operate, independently as well as collaboratively. They emphasized the value of understanding how to engage design professionals, including leveraging social media, events and trade shows, as well as taking the time to meet with designers, even if they are not purchasing products directly, so they can knowledgeably present products and systems with confidence. Developing a trusting relationship with design professionals will be annuity for years to come.

How to KBIS — Maximizing Participation in North America’s Largest Kitchen and Bath Show
Amy Hornby, show director of the Kitchen & Bath Industry Show (KBIS); Kent Panther, VP and business development director at Wray-Ward; and Veronika Miller, CEO of Modenus Media, shared the various ways brands can learn, engage and exhibit at KBIS. For individuals who have never been to the event, a guided tour or visit hosted by show management is a great way to get an overview.  Participation in a delegation or curated group is another. For international brands, one of the best ways to experience exhibiting for the first time is to be a part of a pavilion, typically produced by one’s home country. Once a brand has had two or three opportunities to truly learn the show, exhibiting may be a logical next step. Kent, Veronika and Amy elaborated on the many opportunities to maximize presence and engagement, including sponsored and gratis packages, ensuring a strong ROI.

NKBA Global Connect Subscriptions

All participants not already NKBA Global Connect Subscribers were invited to learn more about the many benefits of participation in the program. Designed specifically to help international brands navigate the vast North American kitchen and bath market, the Subscription program provides exclusive access to advisors, proprietary NKBA market research, market insights, VIP events and programs all designed to assist in building a successful North American kitchen and bath business. NKBA Global Connect Subscription benefits and details may be found at nkba.org/globalconnect.

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NKBA Announces 2020 Board of Directors

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NKBA Announces 2020 Board of Directors

Posted on 06 December 2019 by cradmin

The National Kitchen & Bath Association (NKBA) has named its 2020 Board of Directors which includes are three new additions and six returning members. Allison Lowrie, chief marketing officer of ANGI Homeservices, parent of Angie’s List and Home Advisor, is the newly elected Chair. She succeeds 2019 board chair, Steve Joseph, who will remain on the board.

Additional board members include: Michael Mahan of Schneider Electric, Franklin, Tenn. as Vice Chair, Basil E. Larkin of Hestan Commercial Corp., Anaheim, Calif. as Secretary/Treasurer, Steve Joseph of Smart Home Products, Pasadena, Calif., Lorenzo Marquez of  Marqet Group, Houston and  Jan Neiges CKD of Jan Neiges LLC, Denver. New to the board for 2020 are Kristen Elder of Ferguson Enterprises, Newport News, Va., Jan Heck of Miele USA, Princeton, N.J. and Randy Warner of Dacor, City of Industry, Calif.

Board members Steve Petock, Senior Vice President of Business Development, Ferguson, and Neil Bailey, president of Cabbonet USA, and Vice Chair Emilee Chappell have completed their terms and NKBA thanks them for their service.

The new board officially assumes their new positions on Jan. 1, 2020.

You may also be interested in this article about the KBISNeXT Stage Line-up.



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Remodeling Industry Experiences Continued Growth

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Remodeling Industry Experiences Continued Growth

Posted on 18 November 2019 by cradmin

Early this month, the National Kitchen & Bath Association (NKBA), in conjunction with John Burns Real Estate Consulting, released the Third Quarter Kitchen & Bath Market Index (KBMI), which shows positive growth in the remodeling industry. Scores that are above 50 indicate growth while those below show decreased activity, and the score for Q3 2019 was 65.4. This is consistent with the Q2 2019 score of 65.7.

This index looks at the “economic pulse” of the kitchen and bath industry, and it is also used to gauge larger macroeconomic conditions, such as consumer confidence and discretionary spending.

According to the study on which the index is based, the current major concerns of the industry are as follows:

  • Rising cost of materials
  • Customer budgets
  • Fear of recession
  • Labor costs

In addition, 54 percent of NKBA members have cited that tariffs have had a moderate, high or significant financial impact to their businesses, and manufacturers were hit hardest with 59 percent reporting financial impact. One in three members have had to raise prices on products and materials due to tariffs.

“The KBMI arms consumers and our nearly 50,000 industry members with the knowledge they need to best understand the remodeling market and economic climate,” said Bill Darcy, NKBA CEO. “We’re pleased to find the industry is still growing and that future conditions are optimistic. The KBMI also sheds light on industry challenges, such as the labor shortage, which we hope to support through our NextUp program by educating youth on the many career opportunities available in the kitchen and bath space.”

“Our partnership with the NKBA allows us to monitor the kitchen and bath industry, which is a valuable housing indicator for our clients,” said Todd Tomalak, Senior Vice President of Research for John Burns Real Estate Consulting. “Remodeling spending is shifting as fewer homeowners choose to move and instead improve their existing homes.”

Following are several other key takeaways from the Q3 report:

  • The Q4 outlook is optimistic yet cautious. Experts forecast a KBMI score of 61.7.
  • Sales growth is expected for the rest of 2019 at a rate of 3.5 percent for the full year although earlier predictions were at 4.7 percent and 5.4 percent.
  • The kitchen and bath industry is stable.
  • Products made in the U.S. are booming even though one third of members have had to raise prices. Another third of NKBA members have stated that they’ve been offering different products because of trade issues, which has increased sales of domestic brands. Higher-quality U.S. products are now in the same price range as entry-level imports, especially regarding quartz countertops.

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NKBA & Emerald Expositions Announce New Conference

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NKBA & Emerald Expositions Announce New Conference

Posted on 17 September 2019 by cradmin

Emerald Expositions and the National Kitchen & Bath Association (NKBA) announced plans to co-produce a new conference, Design + Tech Connection. This new conference will be geared to design and construction professionals and home technology integrators. The conference, powered by the NKBA and Emerald-owned CE Pro and KBB, will bring the brightest and most provocative minds from design, construction and technology together to inspire collaboration and partnerships between brands, specifiers and installers.

“Residential consumers continue to demand more complex, seamless design integration in their homes,” said Bill Darcy, CEO, NKBA. “Our NKBA 2018 and 2019 Kitchen and Bath Tech Awareness & Usage market research studies confirm consumer desire and willingness to adopt better, faster and more complex whole-home integration systems. They are looking for trusted professionals from the design, construction and tech integration spheres to work closely together, for harmonious design and installation of these systems.”

Conference Programming
The conference is being developed with an eye toward educating the interior design, kitchen and bath design and building communities about the speed at which the tech field is evolving and how to smartly design residential spaces with authority and confidence. Julie Jacobsen, founding editor of CE Pro, the leading media brand for the home technology industry; Chelsie Butler, executive editor of KBB (Kitchen & Bath Business), the official publication of the NKBA and Kitchen & Bath Industry Show, and other industry experts will lead conversations, panel discussions and presentations on the Internet of Things (IoT), home automation, security, wellness-related technology, principles of good design integration and how to create a smart business partnership to deliver beautiful and functional residential spaces.

Location and Registration
Design + Tech Connection will take place on Dec. 11, 2019, at Convene, 117 West 46th St., New York. This fresh meeting and event space will host a full day of programming beginning at 8:30 am and will close with a cocktail and networking event. Registration opens Oct. 15. Space is limited. For more information visit www.designtechconnection.com.

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ASID and Emerald Expo Announce Strategic Partnership

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ASID and Emerald Expo Announce Strategic Partnership

Posted on 08 April 2019 by cradmin

The American Society of Interior Designers (ASID) has announced a partnership with Emerald Expositions, the largest operator of B2B trade shows in the U.S., with the goal of bringing thought-provoking new content and enhancing participant experience. The partnership will impact the full roster of Emerald Expositions’ design-affiliated trade shows and conferences (including GlobalShop, HD Expo, BDNY, ICFF, CEDIA Expo, Healthcare Design Expo & Conference, and Environments for Aging Expo & Conference) by focusing the Society’s presence and offering custom programming.

“There is a natural synergy between ASID and our design portfolio,” says Joe Randall, Executive Vice President, Emerald Expositions. “ASID has always taken a collaborative approach in their mission to educate designers and clients on the power of design. Through our comprehensive network of trade shows, publications and match events, Emerald serves the full spectrum of built-environment design professionals and technology integrators representing residential and commercial markets. We welcome this expanded partnership with ASID and are proud to provide the platforms where key industry issues like functionality, wellness and sustainability can be actively addressed.”

Instrumental to the forging of this partnership was the existing and independently held agreement between ASID and National Kitchen + Bath Association (NKBA), owner of the Kitchen & Bath Industry Show (KBIS), also produced by Emerald Expositions.

Along with integrated marketing and outreach efforts, the enhanced relationship between ASID and Emerald affords the ASID community access to exclusive show-related benefits and leading industry publications. ASID and Emerald Expo will launch new roundtable discussions with subject-matter experts and design leaders in each sector that will help shape the future of practice. ASID will also coordinate “Impact of Design” awards at each show, focusing attention on products from exhibitors that contribute to the health and well-being of clients and/or emphasize sustainable design practices.

Additionally, at each show, ASID will showcase a space that demonstrates the impact of design – a concept space created to uniquely provide an immersive experience on the power of design. The first space debuted at the Kitchen and Bath Industry Show (KBIS), North America’s largest trade show dedicated to all aspects of kitchen and bath design.

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Federal Brace Teams up with Chief Architect

Posted on 02 April 2018 by cradmin

Federal Brace Chief ArchitectFederal Brace added its complete product catalog to Chief Architect, a software that enables designers and architects to complete drawings, 3-dimensional renderings and 360 degree panoramas of projects, allowing them to perfect their design through modern technology. Federal Brace added its products with the goal of enhancing customer experience.

Chief Architect allows designers to render selected products into design plans for customers, including construction drawings, elevations, and CAD details, professional-quality 3D models including floorplans and framings, and, most recently, 360 degree panoramas that lean into the virtual reality realm. They partner with the National Kitchen and Bath Association (NKBA) to ensure that wall elevations and dimensions are to standard and even allow designers to take NKBA certification exams on Chief Architect’s downloadable software. Many custom options are available, but name-brand products, such as Federal Brace’s expanding catalog of premier and designer supports, are always in high-demand by designers and consumers alike.

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