Business Sense: Keep Your Process Moving

By Katherine Gifford of Moraware Working for a company in the stone industry, I’ve heard many stories on how a shop’s workflow can get tangled up in miscommunication and disorganization. While that sounds terrifying and can be very stressful, what this really means is that you’re growing. And that’s a very, very good thing! … Read more

Business Sense: How Do You Counter the IKEA Effect?

By Kathleen Teodoro of Moraware The IKEA Effect The IKEA Effect is affectionately named for that Swedish juggernaut of home furnishings, where a disposable Allen wrench makes all things possible! IKEA bias is the tendency to over-value items you have assembled yourself. The Research The IKEA Effect was identified and … Read more

The Importance of a Software Demo for Fabricators

By Katherine Gifford of Moraware So, you’re interested in investing in some software to help your countertop shop run smoothly and drum up more business. That is fantastic! Ideally, you’ve done your research and found the bottlenecks in your process where software can help. You’ve asked around, you’ve checked out the … Read more

The Importance of a Software Demo for Fabricators

By Katherine Gifford of Moraware So, you’re interested in investing in some software to help your countertop shop run smoothly and drum up more business. That is fantastic! Ideally, you’ve done your research and found the bottlenecks in your process where software can help. You’ve asked around, you’ve checked out the … Read more

StoneTalk Podcast Episode 9: Harry Hollander and Ted Pitts, Co-founders of Moraware

In this episode of StoneTalk, produced by Moraware, host Patrick Foley speaks with Harry Hollander and Ted Pitts, the co-founders of Moraware, while the three were in Boston for a software conference. Listen to this episode to learn: The history behind Moraware’s beginnings Why Moraware transitioned to a subscription model … Read more

Fabricator Profile: Mario & Son – Mega Fabricator Limits Human Error Via Software Upgrade

Mario & Son, in Liberty Lake, Wash., is the largest fabricator in the Pacific Northwest, offering natural stone, quartz, tile and specialty products. The company has a list of clients that are concentrated in the building market, but also serves retail customers, along with handling some commercial work. It operates … Read more