There are numerous preconceived notions about the field of public relations and the everyday life of a PR professional. Many Americans may envision a Hollywood landscape of exclusive events, material excess and prestige while others visualize an individual furiously hammering phones and email, determined to lock down an interview with … Read more
Guest Blog by Chuck Sawyer of ISFA This year has not only been busy and full of exciting changes for the International Surface Fabricators Association (ISFA) but also for the entire countertop industry. Partnerships and alliances are expanding within the industry and among closely associated industries, such as woodworking. Opportunities … Read more
By Jean Kelley Mention the phrase social media and most people automatically think of Facebook and Twitter. However, if you have any dealings in the corporate world – whether you’re an owner, CEO, salesperson, manager or anything in between – you’ll want to take a closer look at LinkedIn. You … Read more
By Brad Remillard A recent research study identified the ten biggest mistakes companies make when hiring. The study included more than 130 companies ranging in size and from a wide variety of industries. The number one hiring mistake made was rather surprising and one rarely even considered by most companies. … Read more
By Jean Kelley If you look back over your career, chances are you can identify one or two people who stand out as memorable leaders. Even if these people didn’t hold an official leadership role, their actions and words rallied people together to achieve a common goal. Whether that goal … Read more
By Michael Menard Despite the wealth of information available to us, many of today’s best and brightest business leaders still make poor decisions. This is unfortunate because sound decision making is at the heart of every company’s success. Even if you have the best education and years of experience, it’s … Read more
By Patricia Fripp, CSP, CPAE There is no point going anywhere if people don’t remember you were there. Networking is an important part of building your business and developing good social contacts. However, if you go to business events and no one remembers you afterward, what was the point in … Read more