Not only are your employees your most important business assets but they are also your most costly, so it only makes sense that your employees are managed by a team of specialists. For small countertop businesses consisting of fewer than 10 employees, you may be able to handle the specifics … Read more
When you are at your countertop business, do you get frustrated because things don’t seem to be happening the way they’re supposed to be? Maybe you see people milling around, but nothing getting accomplished. In the daily hustle and bustle, do you feel that your goals as as business owner … Read more
In any countertop business, a few key accounts can make the difference between just scraping by and having a highly profitable year. To maintain a positive relationship, these accounts require special attention, and it is always worth the extra effort to provide them with it. To begin, it is first … Read more
Although this story pertains to automobiles, its lesson spans through every industry, including countertop fabrication. Pay attention to your customers’ reactions and to what they say so that it is possible to create a positive buying experience for them. A former salesperson for Cadillac recalls that a few years ago, … Read more
Recently, it has been found that many employers are screening out great sales candidates, and this phenomenon has been attributed to two common sales-recruiting myths. The first is that candidates are must have some sort of college degree, and the second is that a number of years of sales experience … Read more
By Victoria Munro and Dave Block Achieving success in today’s economy demands a different approach to marketing and relating to current and future clients. We can no longer rely on marketing strategies that have worked in the past. Rather, knowing that people choose to do business with those they know, like … Read more
Five Ways to Leverage Your Business Acumen Locally For William, finally hanging the ‘grand opening’ banner on the facade of his business was a dream realized. After years of drafting and redrafting plans and budgets, applying for loans and acquiring the initial capital to break ground on his new property, … Read more