By Harry Hollander of Moraware How much should you charge for a finished countertop installation? Is it a function of what the competition is doing, how robust the economy might be, or simply a multiplier of raw materials costs? And why do countertop prices vary so wildly from one part … Read more
By Harry Hollander of Moraware After more than a decade in business, and after working with over a thousand countertop fabricators, we did something new. We fired a customer. I’m writing about it because it wasn’t easy, and I didn’t really see this one coming. Dealing With Frustrated Customers As a … Read more
By Harry Hollander of Moraware After more than a decade in business, and after working with over a thousand countertop fabricators, we did something new. We fired a customer. I’m writing about it because it wasn’t easy, and I didn’t really see this one coming. Dealing With Frustrated Customers As a … Read more
By Harry Hollander of Moraware If you want to grow from a $2 million business to a $5 million business, you have to spend a scary amount of money on marketing. Owners who embrace marketing build businesses while owners who fear marketing frequently build jobs for themselves. The difference is … Read more
By Harry Hollander of Moraware If you want to grow from a $2 million business to a $5 million business, you have to spend a scary amount of money on marketing. Owners who embrace marketing build businesses while owners who fear marketing frequently build jobs for themselves. The difference is … Read more
By Harry Hollander of Moraware By now, I hope you understand the importance of having a unique position in the marketplace to grow your business and sell more countertops. Not only will it help you win more jobs and charge higher prices, it will help you attract higher quality customers. We … Read more
By Harry Hollander of Moraware By now, I hope you understand the importance of having a unique position in the marketplace to grow your business and sell more countertops. Not only will it help you win more jobs and charge higher prices, it will help you attract higher quality customers. We … Read more
By Harry Hollander of Moraware Last month, we talked about choosing your unique angle. If you want to have a reputation of being better than your competitors, sometimes just being different is all it takes. There is something unique about what you offer, and step 3 will help you position yourself that … Read more
By Harry Hollander of Moraware Last month, we talked about choosing your unique angle. If you want to have a reputation of being better than your competitors, sometimes just being different is all it takes. There is something unique about what you offer, and step 3 will help you position yourself that … Read more
By Harry Hollander of Moraware In steps 1 and 2, we focused on two critical pieces for crafting your unique selling proposition for your countertop business. First, you must choose your buyer. Second, you must choose what it is you are selling. Choose Your Unique Angle Now that we’ve gotten … Read more
