By Harry Hollander of Moraware In steps 1 and 2, we focused on two critical pieces for crafting your unique selling proposition for your countertop business. First, you must choose your buyer. Second, you must choose what it is you are selling. Choose Your Unique Angle Now that we’ve gotten … Read more
By Harry Hollander of Moraware Last month, we saw that the first step to establishing a solid, unique selling proposition and transforming your countertop business is to choose your buyer. There are specific customers you serve and specific problems you solve. Use this in your messaging and test if it … Read more
By Harry Hollander of Moraware Last month, we saw that the first step to establishing a solid, unique selling proposition and transforming your countertop business is to choose your buyer. There are specific customers you serve and specific problems you solve. Use this in your messaging and test if it … Read more
By Harry Hollander of Moraware When you’re thinking about marketing, the most important question you can ask for your countertop business is: “why should your customers buy from you rather than anyone else?” If your answer is your prices or business reputation, then you need to ask yourself one more … Read more
By Harry Hollander of Moraware When you’re thinking about marketing, the most important question you can ask for your countertop business is: “why should your customers buy from you rather than anyone else?” If your answer is your prices or business reputation, then you need to ask yourself one more … Read more
Some people have an innate knack for customer service. They simply understand how to make the most of a busy showroom by eagerly assisting customers in need of help and dissolving problem situations effortlessly and enthusiastically. Many of you may be this sort of person, you may be lucky enough … Read more
Some people have an innate knack for customer service. They simply understand how to make the most of a busy showroom by eagerly assisting customers in need of help and dissolving problem situations effortlessly and enthusiastically. Many of you may be this sort of person, you may be lucky enough … Read more
Many countertop fabricators today like to offer their customers a full range of products and services, but saying you specialize in each one of them stretches the definition of the word a little too far. For example, one countertop fabricator’s website claims the company specializes in “granite, marble, limestone, tiles, … Read more
Many countertop fabricators today like to offer their customers a full range of products and services, but saying you specialize in each one of them stretches the definition of the word a little too far. For example, one countertop fabricator’s website claims the company specializes in “granite, marble, limestone, tiles, … Read more
Designing a new logo can be a daunting proposition, but giving your company a new look is a simple and inexpensive way to breathe new life into it. In most cases, an old formula is used, but this process has a one fundamental flaw: It doesn’t always work. The traditional … Read more