More in depth articles
For Ripano Stoneworks, located in Nashua, N.H., building a successful countertop business is all about experience and fine-tuning. Optimizing the daily workflow is a strategy that this company has embraced since it was founded 27 years ago. To meet the company’s optimization goals, Ripano Stoneworks became one of the first fabricators … Read more
Jason VanDyke built his stone fabrication company based on the first rule of business: providing supply where there is demand. Granite Works is located in Waverly, N.Y., near the border of Pennsylvania. He felt this area was lacking a reliable and consistent stone countertop fabricator, forcing residents to travel two … Read more
Although this story pertains to automobiles, its lesson spans through every industry, including countertop fabrication. Pay attention to your customers’ reactions and to what they say so that it is possible to create a positive buying experience for them. A former salesperson for Cadillac recalls that a few years ago, … Read more
When Jeff Brekhus discovered that keeping his job as an airline mechanic would require him to relocate out of the Denver, he decided to create his own job performing light construction. His construction business was successful, but soon, Jeff realized he was receiving a lot of inquiries from people interested … Read more
Consolidated Kitchens & Fireplaces has established itself as a regional leader in countertop fabrication and installation by placing an emphasis on brand integrity. In order to give the brand a good name, the company has hired a full-time brand manager whose primary job is to communicate and interact with customers. … Read more
Recently, it has been found that many employers are screening out great sales candidates, and this phenomenon has been attributed to two common sales-recruiting myths. The first is that candidates are must have some sort of college degree, and the second is that a number of years of sales experience … Read more
Jim and Georgann Garver, owners of GW Surfaces in Ventura, Calif., attribute their success to keeping a close eye on every aspect of the business and new industry trends. In addition, they note that a willingness to change the business as new trends and circumstances dictate is essential in long-term … Read more