Archive | June, 2020

IceStone Ocean Grass

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IceStone Introduces New Color

Posted on 26 June 2020 by cradmin3

Just in time for the beginning of summer, eco-friendly countertop manufacturer IceStone announced a vibrant new color, Ocean Grass. As always nodding at Mother Nature, Ocean Grass consists of large blue glass with tiny hints of clear and emerald green glass in a white background.

Everything done at IceStone is about paying tribute to and protecting the environment. IceStone incorporates 100 percent pre-consumer recycled glass along with cement and non-toxic pigment as the three core ingredients for its product. As a company that is all about giving the environment a second chance by making beautiful use of recycled materials, IceStone’s product offerings sometimes change based on what materials are available. IceStone is also very serious about making sure that they can vouch for everything in their supply chain. That, in part. is why Cradle to Cradle, B Corp and NSF certifications hold such a high importance with IceStone. Samples of Ocean Grass are available now at

You may also be interested in this article: GMR Quality Stone Products Offers Nemo Grabo Electric Suction Cup

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Vadara Quartz Announces Expanded Territory Agreement with Ace Granite

Posted on 25 June 2020 by cradmin3

Vadara Quartz and Ace Granite have announced their expanded distribution partnership. Under the agreement, Ace Granite, proprietary distributor for Vadara Quartz in Florida, will become the dedicated provider in North and South Carolina with their Charlotte, NC facility serving as the hub for these regions.

This alliance focuses on expanding Vadara’s quartz surface line through Ace Granite’s integrated supply chain and customer-centric sales force. The expanded agreement further demonstrates both companies’ willingness to drive growth and build relationships with customers.

“We are delighted to work with our trusted partners at Ace Granite to increase our presence in the quartz surface market in the Carolinas. Our partnership is an integral piece of Vadara’s commitment to ensuring excellent service and expedient delivery” said Ed Rogers, Executive Vice President at US Surfaces.

“Our goal is to continuously improve our customers’ experience in every aspect. Expanding our network of sales and support personnel and being close to where our customers are is a key initiative towards achieving that” adds Rogers.

You may also be interested in this article: Cosentino Announces Cosentino Center Virtual Visits

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GMR Quality Stone Products Offers Nemo Grabo Electric Suction Cup

Posted on 24 June 2020 by cradmin3

A new electric vacuum suction cup is now available from GMR Quality Stone Products.

Grabo incorporates multiple patents and technological innovations developed by engineers at Nemo Power Tools over the course of several years. Unlike traditional suction cups that are only capable of creating a good seal with flat, clean and airtight surfaces, Grabo’s unique seal allows the tool to adhere to rough, etched surfaces.

Many construction materials are porous to varying degrees. Standard suction cups can not hold porous materials for more than a few seconds, even if the surface is flat enough to create a seal. A vacuum cavity on top of a porous material will quickly fail as air seeps in through the material.

Grabo overcomes this and allows secure adhesion to these materials by constantly pumping out a large volume of air at a rate greater than the diffusion rate of air though the surface.

You may also be interested in this article: Weha Introduces New Line of Shop Carts

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How to Hire Quality Talent for Your Countertop Company

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How to Hire Quality Talent for Your Countertop Company

Posted on 23 June 2020 by cradmin3

This video from Moraware features Geoffrey Gran, Owner of The Countertop Factory Midwest (TCF).

TCF now has 162 employees and is the largest fabricator in Illinois. Their goal from the beginning was to be the best, and hiring great employees has been the key to achieving it.

Finding quality talent is one of the largest pain points in the fabrication industry.

Gran shares the tools TCF uses to find employees, must-ask interview questions, the most common mistake fab shops make when hiring, and more.

You may also be interested in this article: How to Be a Sought-After Contractor

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OSHA Guidance on Returning to Work

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OSHA Issues Guidance As Non-Essential Businesses Reopen & Employees Return to Work

Posted on 22 June 2020 by cradmin3

The U.S. Department of Labor’s Occupational Safety and Health Administration (OSHA) has issued guidance to assist employers reopening non-essential businesses and their employees returning to work during the evolving coronavirus pandemic.

The guidance supplements the U.S. Department of Labor and U.S. Department of Health and Human Services’ previously developed Guidance on Preparing Workplaces for COVID-19 and the White House’s Guidelines for Opening Up America Again. The guidelines provide general principles for updating restrictions originally put in place to slow the spread of the coronavirus. During each phase of the reopening process, employers should continue to focus on strategies for basic hygiene, social distancing, identification and isolation of sick employees, workplace controls and flexibilities and employee training.

Non-essential businesses should reopen as state and local governments lift stay-at-home or shelter-in-place orders and follow public health recommendations from the Centers for Disease Control and Prevention and other federal requirements or guidelines. Employers should continue to consider ways to use workplace flexibilities, such as remote work and alternative business operations, to provide goods and services to customers.

OSHA recommends that employers continually monitor federal, state, and local government guidelines for updated information about ongoing community transmission and mitigation measures, as well as for evolving guidance on disinfection and other best practices for worker protection.

Visit OSHA’s coronavirus webpage frequently for updates. For further information about the coronavirus, please visit the Centers for Disease Control and Prevention.

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Vadara Quartz Seeks Distributors for Exclusive Territories

Posted on 18 June 2020 by cradmin3

Vadara Quartz is actively seeking distributors within the Pacific Northwest (Washington, Oregon), Rocky Mountains (Colorado, Utah), and Mid-Atlantic (Pennsylvania, Virginia, Maryland, DC Metro) regions.

“Our rapid expansion calls for qualified distribution partners to meet the growing demand for Vadara Quartz nationwide,” said Erik Butler, Vice President of Operations at US Surfaces. “We are inviting distributors to join our expanded network of partners to increase our presence in the quartz surface market in these territories” says Butler. “These integrated alliances will serve as exclusive regional providers of the Vadara 21-color veined quartz collection.”

Vadara’s curated quartz collection, consisting of top-selling colors and patterns, is designed to complement and expand existing product offerings. With countertop trends consistently favoring quartz, Vadara looks to increase its network of sales and support personnel to deliver expedient service and delivery benefits to its customers. Vadara Quartz provides best-in-class marketing, sales and sampling support, stable lead times and the most desired natural veined quartz collection available.

Vadara promises easy on-boarding, quick start, and simple adoption program for those interested in selling quartz. To inquire about Vadara Quartz or join the network of distributors, please contact the Vice President of Operations, Erik Butler at (844) 482-3272 or [email protected]

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Wilsonart connected-coordinates-6

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Wilsonart Releases Connected Collection

Posted on 16 June 2020 by cradmin3

Wilsonart announced the release of The Connected Collection, available in their boutique Virtual Design Library (VDL). Based on a “separate but connected” story, Wilsonart’s in-house designers drew inspiration from the exploration of how individual surface designs with threads of similarities can work beautifully together, while also able to stand on their own in a given space, resulting in breakthrough looks.

The new VDL release includes 16 abstracts and unique woodgrains, specially selected to coordinate with each other. The collection’s inherent connections make it easy to experiment, mix, match, or even use each design individually.

Wilsonart’s all-embracing theme of ‘Connectedness’ for its Virtual Design Library Collections for 2020 is no accident. “This collection represents our society as a whole,” said Natalia Smith, Wilsonart Design Manager. “During these profound societal shifts, we all face personal challenges, yet we remain connected. This collection is symbolic of how, when we learn to come together through our differences, we create our strength.”

“When we took a closer look at the trends, we noticed exciting ideas taking shape, such as sets of dishes designed to look as if they were curated from several different places while still working beautifully together,” said Smith. “By applying this same line of thinking to surfaces, we imagined similar but different choices that bring an eclectic yet intentional look that is unique, bold, and fresh.”

Wilsonart’s Virtual Design Library offers the design community inspirational design choices in the High Pressure Laminate market. The collections are continually released and curated from Wilsonart’s designers in conjunction with the broader design community. Now with nearly 600 designs and more launching each quarter, the Virtual Design Library offers unprecedented design choices for commercial and residential applications.

For more information, visit the Wilsonart Virtual Design Library.

You may also be interested in this article: Durasein Adds Rooted Collection

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Business Sense: How to Set Up Google My Business For Your Fabrication Shop

Posted on 15 June 2020 by cradmin3

By Katherine Gifford of Moraware

Google My Business is the modern Yellow Pages.

In years past, when someone needed a product or service, they’d flip through the local phone book. Today, the first place people go is… drumroll, please… Google!

Yes, people use other search engines like Bing or DuckDuckGo, but Google still dominates the search engine space with a market share of over 73%.

Say you’re renovating your kitchen and need new countertops. Most people are going to hop on their smartphone, open their web browser, and type in something like “countertops near me.”

What happens next could dictate whether your shop gets their business.

What Is Google My Business?

Google My Business (GMB)  is a free tool for businesses to manage their online Google presence. It’s a great tool, particularly for businesses that serve a local market. When someone types your business name in Google’s search engine, ideally, your GMB listing would show up in the top right-hand corner. 

There, potential customers can call you, request directions, read Google reviews, and even visit your website all from one convenient place.

You’ve probably interacted with a Google My Business profile before, perhaps without realizing it. Let’s pick on the folks up at Precision Countertops in Portland and check out their GMB listing.

Does this look pretty familiar? This is a Google My Business listing. At the top, we can see quick links to get to the website, request directions, and save the business. We see the address, Google reviews, hours of operation, and the phone number.

The rest of the GMB listing houses more important information, such as the products you offer, questions and answers from customers, your company story, and more.

Anyone can suggest edits, and if you don’t currently have access to your own listing, you’d click “Manage this listing.”

That’s right – it’s possible that even if you’ve never heard of Google My Business, your business may already have a listing. 

Google aggregates information from third parties, but that doesn’t mean the information they have is correct. If you don’t manage your listing, you’re missing out on a massive marketing opportunity that costs you virtually nothing.

Do I really need a Google My Business listing?

As a locally-owned countertop operation, the customers in your city are likely Googling you or what you do as the first step of the research process. The top results that show up on Google are likely going to set the precedent for the company they choose for countertop installation. 

A great listing is often their first impression of your business. In fact, “businesses that verify their information with Google My Business are twice as likely to be considered reputable by consumers”. 

In addition, businesses that add photos to their Business Profiles receive 42% more requests for directions on Google Maps, and 35% more clicks through to their websites than businesses that don’t.

Verifying your GMB information and adding a few photos takes less than an hour, and your listing is free.

Google explains there are four main things a GMB listing can do for your business:

  1. Attract new potential customers – for free
  2. Learn more about how people interact with your profile
  3. Communicate with your audience
  4. Build brand loyalty

Simply having a GMB listing is a great first step, and if you can dedicate a little bit of time to making it great, you have a wonderful marketing tool at your fingertips.

Manage Your Google My Business Listing

As we previously mentioned, if a listing already exists and you want to manage it, claim it! If someone else happens to own it, you’ll need to request ownership.

If no listing exists, create a Business Profile on Google’s Business platform. From there, you’d sign into your Google account and get started.

To read more about using the tools within Google My Business, click here to visit Moraware’s blog.

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IWF Canceled

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IWF 2020 Cancels Atlanta Show

Posted on 12 June 2020 by cradmin3

As the COVID-19 pandemic continues to disrupt our lives and enterprises, IWF 2020 and the global woodworking industry it serves are not immune to such intrusion. That inescapable reality lies at the heart of the difficult decision to cancel this year’s event.

This unavoidable action comes only after long, intense and exhaustive study and consideration by the IWF show management team working in constant collaboration with the IWF 2020 Management Committee, whose members represent the Wood Machinery Manufacturers of America and the Woodworking Machinery Industry Association.

The decision to cancel North America’s oldest and largest woodworking event could not and did not come easily. At the same time, the conditions and circumstances brought about by the COVID-19 pandemic–including accompanying travel restrictions and federal, state and local governmental regulations–have made it impossible to stage IWF 2020 without endangering the health and safety of all exhibitors, attendees and the Atlanta community at large.

From the very outset of the COVID-19 pandemic, IWF has monitored and carefully considered its progress as a factor in show planning. It is now clear that hosting the show with tens of thousands of attendees in an indoor space such as the Georgia World Congress Center cannot occur without amplifying the transmission of COVID-19. That risk is absolutely unacceptable.

While no one can be happy with this outcome, we all can look toward the promise of a new, brighter future and all the opportunities IWF 2022 will bring. As we anticipate that future, always know that IWF will continue to move on course in this mission: For the entire woodworking community and across the industry landscape, IWF is where the woodworking business does business. That mission will never change.

For Registered Attendees of IWF 2020 Only: You will hear from IWF on June 19 with full details regarding your IWF 2020 registration fee refunds and hotel room cancellations.

For Contracted Exhibitors of IWF 2020 Only: As we begin laying the groundwork for IWF 2022 now, you’ll hear from us on June 26 with full details regarding resolution of your IWF 2020 commitments.

You may also be interested in this article: USGBC Develops Pilot Credit for COVID-19 Green Cleaning

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ISFA Training Moksh CAD

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ISFA Provides Member Training

Posted on 11 June 2020 by cradmin3

Moksh CAD will host a webinar on June 17th at 2:00 PM EST covering ways it can help fabricators lower costs and focus on bidding on new business.

The company handles back-end processes, providing 24/7 services and support with estimation, CNC programming, CAD, data entry and many other tasks.

Moksh CAD has been in business for 13 years and supports numerous companies around the country. The company’s services are designed to lower fabricators’ current costs with a turnaround time of less than 24 hours.

Tools that can be included are:

  • Stone Profit
  • Moraware
  • Bluebeam
  • Planswift
  • AutoCAD
  • AlphaCAM
  • And many others

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