More in depth articles
There are numerous preconceived notions about the field of public relations and the everyday life of a PR professional. Many Americans may envision a Hollywood landscape of exclusive events, material excess and prestige while others visualize an individual furiously hammering phones and email, determined to lock down an interview with … Read more
During the economic recession, the owners of Advanced Marble & Granite in Meridian, Idaho, were advised to close the business, but in October 2011, they assumed a new, aggressive stance and made it out intact. One of the ways Advanced Marble & Granite was able to pull through was by … Read more
By Jean Kelley Mention the phrase social media and most people automatically think of Facebook and Twitter. However, if you have any dealings in the corporate world – whether you’re an owner, CEO, salesperson, manager or anything in between – you’ll want to take a closer look at LinkedIn. You … Read more
Mitch Makowski, owner of Solid Surfaces, Inc. in Rochester, N.Y., understands the value of knowing exactly what his company does and the market niche it serves. Solid Surfaces, Inc. is one of the top five fabricators in Upstate New York by sales volume, and Makowski claims that this success is because of his … Read more
Crowe’s Custom Countertops was founded by Miles Crowe 10 years ago in Acworth, Ga., just outside Atlanta. Business skyrocketed from the very beginning, and Crowe was even able to expand during the recent recession. The strategy used to achieve this success was comprised of two primary factors: target the retail … Read more
We recently received an email, here at CountertopResource.com, asking for information on a relatively new surfacing product. This product is commonly referred to as nano-crystallized glass, but it is also known as nano-crystal stone or nonporous marmoglass. After checking the usual sources, we found little readily available information on it, … Read more
By Brad Remillard A recent research study identified the ten biggest mistakes companies make when hiring. The study included more than 130 companies ranging in size and from a wide variety of industries. The number one hiring mistake made was rather surprising and one rarely even considered by most companies. … Read more