The Best Stuff Vs. The Right Stuff: What Quality Has To Do With Getting Full Price, Rate or Fee

By Bill Brooks “But I Can’t Sell on Quality … Ours Aren’t Really the Best on the Market.” Most salespeople believe that quality means “best,” but quality does not really mean best. Quality means conformance to standards and expectations – your prospect’s standards and expectations. Quality means the right stuff – not the … Read more

The Best Stuff Vs. The Right Stuff: What Quality Has To Do With Getting Full Price, Rate or Fee

By Bill Brooks “But I Can’t Sell on Quality … Ours Aren’t Really the Best on the Market.” Most salespeople believe that quality means “best,” but quality does not really mean best. Quality means conformance to standards and expectations – your prospect’s standards and expectations. Quality means the right stuff – not the … Read more

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