By Harry Hollander of Moraware When you’re thinking about marketing, the most important question you can ask for your countertop business is: “why should your customers buy from you rather than anyone else?” If your answer is your prices or business reputation, then you need to ask yourself one more … Read more
By Harry Hollander of Moraware When you’re thinking about marketing, the most important question you can ask for your countertop business is: “why should your customers buy from you rather than anyone else?” If your answer is your prices or business reputation, then you need to ask yourself one more … Read more
Laser Products has announced that it is significantly increasing its outreach to U.S. and foreign customers, the media and its partners with the hiring of Y. Kevin Yeh as Director of Marketing. In this newly created position, Yeh will be responsible for developing and leading the company’s marketing initiatives and … Read more
Laser Products has announced that it is significantly increasing its outreach to U.S. and foreign customers, the media and its partners with the hiring of Y. Kevin Yeh as Director of Marketing. In this newly created position, Yeh will be responsible for developing and leading the company’s marketing initiatives and … Read more
Many countertop fabricators today like to offer their customers a full range of products and services, but saying you specialize in each one of them stretches the definition of the word a little too far. For example, one countertop fabricator’s website claims the company specializes in “granite, marble, limestone, tiles, … Read more
Many countertop fabricators today like to offer their customers a full range of products and services, but saying you specialize in each one of them stretches the definition of the word a little too far. For example, one countertop fabricator’s website claims the company specializes in “granite, marble, limestone, tiles, … Read more
By Rich Levin When I hear the word software, I think of Microsoft. The mention of a soft drink means Coke or Pepsi to me. Mention search engine, and Google pops into my mind. So how do you make your name pop into people’s minds when they hear the mention … Read more
By Rich Levin When I hear the word software, I think of Microsoft. The mention of a soft drink means Coke or Pepsi to me. Mention search engine, and Google pops into my mind. So how do you make your name pop into people’s minds when they hear the mention … Read more
By Grant W. Hicks Marketing Objective There is nothing better in marketing than surpassing your targets and growing your business as you planned. On the flip side, there is nothing worse than finishing a slow month and starting a new month with few prospects and little potential business other than … Read more
By Grant W. Hicks Marketing Objective There is nothing better in marketing than surpassing your targets and growing your business as you planned. On the flip side, there is nothing worse than finishing a slow month and starting a new month with few prospects and little potential business other than … Read more