Neolith® has launched a new digital platform: Neolith® Virtual Experience. This powerful new tool brings its collection of more than 50 colors and finishes from the showroom direct to the customer home.
Ongoing and consistent innovative tech investment has always been at the heart of the brand. Adoption of the latest innovative systems has helped Neolith become one of the most sustainable building materials on the market.
However, the ongoing COVID pandemic has impacted face-to-face engagement, meaning more remote and digital methods are needed to bring the material to customers’ attention. As such, Neolith has focused significant research and investment on developing its online platforms even further to create this new innovative suite of interactive and immersive features, bringing the brand to life digitally and making it accessible to all.
- Neolith AR: Augmented Reality – The new augmented reality app, which allows the user to dress any residential or commercial space with the models of the new collection Six•S (complete Neolith color range coming soon), to deliver maximum levels of realism.
- Neolith VR: Virtual Reality – The virtual reality app allows users to discover and combine the new models of the Six•S collection and their various finishes in a unique 360 degree environment. A similar experience to visiting one of Neolith’s stands at a trade fair or expo in person.
- Neolith Virtual Urban Boutiques – Over the last five years, Neolith has launched a number of Urban Boutiques (NUB) across the world. Now, as part of the platform, which combines Neolith AR and VR, users can also visit all NUBs globally. From London to Dusseldorf, Madrid, Milan, Shenzhen or Medellin
“With combined AR and VR capabilities, we feel the Neolith Virtual Experience gives a truly comprehensive snapshot of the brand and its materials, as near as we can currently come to observing the material in reality. Excitingly, this is only the beginning for us, as we plan to add further features to these apps with a final goal of eventually hosting our own events and tradeshows, allowing us to bring everyone together, virtually,” Mar Esteve, Neolith CMO said.