LX Hausys America Inc. launched its own design council, a cross-channel group created to integrate real-world market feedback directly into the company’s product development process. Comprised of interior design, stone fabrication, distribution and home center professionals, the council was formed to help ensure future Viatera quartz surface introductions align with evolving customer expectations, regional design preferences and application needs. The council’s work will culminate with the 2027 product introductions, slated for KBIS.
“We are extremely excited to launch the LX Hausys Design Council,” said Yael Goldshmid, director of surfaces product development at LX Hausys. “Unlike other design councils that may assist with trend-spotting or serve as ambassador groups, ours will play a meaningful role in the creation of new Viatera quartz products.”
The eight council members, located across several strategic U.S. markets, attended a kickoff meeting this spring at LX Hausys’ manufacturing plant in Adairsville, Ga., to review the company’s initial 2027 product ideas. The Design Council will meet twice more this year, with members providing feedback on topics ranging from product concepts and prototypes to finish choices, decorative element pairings and pricing. The council will also advise on application and installation methods, as well as the viability of using Viatera beyond traditional kitchen and bath countertop applications.
The Design Council members are Elizabeth Joice of Elizabeth Joice Interiors in Cumming, Ga.; Jodi Cohan of JAC Studio in Newport Beach, Calif.; Lisa Sanchez of Nota Bene Design Studio in Alpharetta, Ga.; Stephanie Wiott of Stephanie Wiott Designs in Carmel, Ind.; Amber Newton of Innovative Surfaces in Hastings, Minn.; John Pulido of 3JS Workshop in Fort Lauderdale, Fla.; Audrey Orta of CRS Marble and Granite in San Antonio; and Krystal Wright of Sage Surfaces.
Traditional VIATERA surfaces are composed of up to 93% natural quartz. Select VIATERA colors with NeoQ™ technology incorporate up to 90% post-consumer recycled content, offering a more sustainable design option. All colors come with multiple independent certifications verifying their environmental and health benefits. These include Declare, Red List Free, GREENGUARD, EPD and HPD certifications. Select colors, including Solea, Ocean Ridge, Splendor, Calacatta Suprema, Mistica, Delicato, Dorato and Velo, are compliant with the Build America, Buy America Act (BABA), supporting federally funded infrastructure and public building projects with surfaces that meet applicable domestic preference requirements.