Architectural Surfaces Group, an importer and distributor of natural stone, engineered stone and tile for residential and commercial applications, announced the strategic rebranding of its regional brands AG&M, Pental Surfaces and Modul Marble as Architectural Surfaces.
The new name leverages the company’s national presence to provide brand clarity and streamline the customer experience for fabricators, architects and interior designers working in both the residential kitchen and bath and commercial construction industries. Customers now have the clarity and ease of engaging with one brand across the 20-plus U.S. markets Architectural Surfaces serves rather than three brands that varied by region.
With Architectural Surfaces, fabricators and designers will continue to enjoy a deep inventory of globally sourced materials, a robust national distribution network and industry experts who understand the unique needs of their market.
“In consolidating under the Architectural Surfaces brand, we brought together the core elements of each regional brand’s DNA just as we are bringing together our employee and customer base to form a stronger national brand.” says Patrick Dussinger, President of Architectural Surfaces.
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