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Wilsonart Collaborates with Danny Seo on Slice of Ice Collection

For more than 60 years, Wilsonart has continually pushed the design envelope to recreate the authentic look of wood, metal and stone into sustainable laminate surfaces. And now, an unexpected part of nature is inspiring their latest collection. The “Slice of Ice by Danny Seo” line, which brings a very modern, high end look to laminate, is influenced by the striations that have developed in glacial ice over thousands of years. Working closely with designer, TV host and magazine Editor-in-Chief Danny Seo, the collection of nine designs was developed over the last two years and features “cracked ice” patterns in light icy blues, dark blues, and shades of gray, white and black.

“I find inspiration everywhere in nature, and it seems the beautiful cool tones, colors and patterns you find in glaciers are the last untapped design resources,” says Seo, the host of the Emmy-winning “Naturally, Danny Seo” on NBC and Editor-in-Chief of the magazine of the same name. “The perfect artist is Mother Nature and the stunning patterns are familiar, yet fresh and modern. They work as a gorgeous cool countertop, or to create a stunning effect when used vertically on walls.”

“Collaborating with Danny to develop this collection has not only been exciting but also a privilege for Wilsonart,” said Tammy Weadock, Marketing Communications Manager at Wilsonart. “The ‘Slice of Ice by Danny Seo’ designs are contemporary, surprising and an important addition to our Virtual Design Library.”

The collection includes six Fine Velvet Texture designs: Blue Iceberg, Frozen Hex, Onyx Ice, Polar Hex, Sapphire Ice (shown above, middle), & White Iceberg; as well as three Soft Silk Finish designs: Arctic Expedition, Arctic Voyage (shown above, left), & Diamond Ice (shown above, right).

The full collection is available online as part of the Wilsonart® Virtual Design Library.

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