Non-Business Strategies for Business Success

By Louise Morganti Kaelin

Business success is not all about business strategy. Following are 10 non-business strategies for success in any business, including any position in the countertop industry, from the owner of a large chain of fabrication shops to the person at the front desk fielding phone calls.

  1. You are separate from your business.

Very often entrepreneurs, professional practitioners and small business owners are so absorbed by their work that they are unable to differentiate between their job and themselves, between their work and their lives. Remember that your business is the means to achieving the goals in your life; it is not your life.

  1. The WHOLE person goes to work every day.

Have you ever tried to leave your right arm at home when you go to work in the morning? It’s a ridiculous suggestion. Yet, that is exactly what we expect of ourselves and those who work for us. This is not about allowing personal issues to interfere with productivity. It’s about acknowledging that your whole self shows up. We tend to work a lot harder when we feel heard and acknowledged. Instead of interfering with productivity, it will generally boost productivity.

  1. You can demand dignity, but you have to earn respect.

There are basic common courtesies that everyone is entitled to. The rest you have to earn. If you think about the people that you respect, you will soon realize that you respect them because of who they are and what they do, not because of what they are. They may come to your notice because of their role, but it is their actions that command respect.

  1. Your actions speak louder than your words.

Specifically, what you reward speaks louder than words. Many business initiatives have failed because management didn’t reward the behavior it espoused. And what gets rewarded gets repeated. What doesn’t get punished is also important in this regard.

  1. You can make wise business decisions and treat people with respect at the same time.

Sometimes it is necessary to make some very difficult bottom-line decisions. Most people, when given the opportunity, can stand back and say, “That makes sense,” or even, “That makes the most sense.” People are capable of doing this even when their jobs are impacted. What some businesses don’t understand is that HOW you implement the decision is often more important than WHAT decision you make. Ultimately, people don’t talk about the fact that they lost their job, they talk about how they were treated in the process of losing their job. It’s an important distinction that affects the reputation of the company involved.

  1. Lead your associates; manage your systems.

The businesses that are most successful are those that understand the difference between people and systems. Systems operate at maximum effectiveness when they are managed tightly; people operate at maximum effectiveness when they are led and inspired.

  1. Communicate, communicate, communicate.

Let your associates, customers, vendors, backers, family know What, When, Where, How and Why. Communicating fully – even when it’s about why you changed your mind – creates trust.

  1. Have a compelling vision.

Everybody, including you, needs a good reason to go to work every day. Get crystal clear about your vision and then share it with everyone. Help them understand and buy into it. This is often overlooked and considered as taking time away from the business. If you are the leader, this is your most important role. In addition to giving your associates a clear sense of purpose, it ends up saving you time as others make better choices (that is, choices in line with your direction and vision) on a daily basis.

  1. Say “thank you” often.

You are not the only one that likes to be acknowledged. The more often you say “thank you” – to individuals up, down and across the organization – the more you will enhance your relationships and your reputation. The strongest leaders say “thank you” often.

  1. Learn, stretch, grow.

Become committed to life-long learning. This applies to what you do for a living (technical abilities), how you do it (innovative systems and structures), how you implement it (behavioral competencies) and stuff you just want to know (personal development, arts, whatever). This will keep you current in your present position and prepare you better for any changes down the road.


About the Author

Louise Morganti Kaelin is a Life Success Coach who partners with individuals who are READY (to live their best life), WILLING (to explore all options) and ABLE (to accept total support). She publishes a free bi-monthly newsletter, The 3-Minute Coach, which offers tools, ideas, strategies and action plans to assist individuals in creating the life they truly want. In addition, she is the author of the e-booklet Blueprint for Success: 101 Tips to Reclaim your Vital Energy & and Get the Results You Want.

Copyright© 2015, Louise Morganti Kaelin. All rights reserved. For information, contact FrogPond at [email protected].