MSI recently modernized its website and added an augmented reality (AR) tool. With a few clicks or taps, the tool allows users to instantaneously see any of MSI’s flooring products on the floor of their choice.
MSI’s AR feature does not require the user to download an app, nor does it require the user to select the corners of the surface they want to alter—instead, the tool automatically detects the space. To get started, the consumer finds a flooring product they like, then clicks or taps the “See This on My Floor” button conveniently located under the product image. Next, they choose “Take a Photo of My Room” then “Use Photo” and immediately (no waiting like other AR tools) the flooring product is rendered into the image of their room. Alternatively, rather than uploading an image, the user may choose from six pre-populated room scenes including a spacious kitchen, contemporary master bathroom, grand foyer, and more.
Once the image is rendered users can take any number of next steps. Options include selecting a different sized tile, rotating the tile ninety degrees, or tapping “Change Product” to select a new product or filter by look, color, or material type—all without leaving their rendered room scene. This makes the tool incredibly valuable when comparing how several different tiles may look in the same room—a feature designers, retailers, and homeowners are sure to appreciate.
Once the user has honed in on the products they’re interested in they can find their nearest MSI dealer or MSI showroom to see the products in person. Or, order a sample, share the products via email, or post them to social media. Although optimized for mobile, the AR feature also works well on desktop.
You may also be interested in this article about Cambria’s AR app.