LX Hausys, a provider of premium surfacing materials, celebrated its inaugural VIATERA showroom Open House Event on Friday, October 13. This exclusive gathering was designed to engage local kitchen and bath dealers, designers, and trade partners, offering them a firsthand look at LX Hausys’ VIATERA collection and other top-of-the-line products.
The event received a positive response from customers and dealers alike. Attendees expressed excitement about the new VIATERA colors and their potential in the market. The Monte Collection, in particular, left a lasting impression due to its distinct design inspired by the rugged beauty of mountains. Dealers also highlighted their interest in dedicated informational sessions for HFLOR and TERACANTO product lines.
Prominent Highlights:
- Eight New VIATERA Colors: The event featured a dynamic display of eight new VIATERA colors that were launched this fall. These stunning colors, including the coveted Apennines and Dolomites, were showcased on A-frames outside the showroom. Among these, the Monte Collection garnered the most attention, boasting a unique aesthetic inspired by the raw beauty of mountains. With a mix of different base color tones and dense, irregular horizontal veins, the Monte Collection sets itself apart from all other VIATERA colors.
- Spring Launch: Inside the showroom, visitors had the opportunity to explore three VIATERA colors that were launched in the spring: Bianco Glace, Calacatta Oro, and Anthem. It’s worth noting that these three colors are proudly manufactured at LX Hausys’ Georgia plant, incorporating both U.S. and imported components.
- Elevate Every Space: LX Hausys has introduced a new tagline for VIATERA – “Elevate Every Space.” This mantra reflects the brand’s commitment to providing transformative surfacing solutions that elevate the aesthetics and functionality of every kitchen and bath.
- Beyond VIATERA: While the showroom predominantly showcases VIATERA Quartz Surface, visitors can also explore other outstanding products by LX Hausys, including HIMACS Solid Surface, TERACANTO Porcelain Surface, and HFLOR Resilient Floors.
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