Industry Veteran Eric Behrends Joins Rockheads Group

The Rockheads Group (RHG), has announced the addition of Eric Behrends to its executive team. With more than 20 years of business and industry experience Behrends will help lead RHG into its next phase, as the group continues to leverage its combined buying power, best-in-class fabricator members and the industry’s most comprehensive benchmarking process.

Behrends has worked for countertop shops on the east coast for the last 10 years. His commitment to innovation, passion for technology and relentless pursuit of excellence are just a few of the traits that the group believes will make him an invaluable addition to the team. His previous roles in the industry include Big Box Sales Manager, Showroom Sales Manager and Director of Commercial & Builder Sales.

Behrends will take a new approach to managing member/vendor engagement by traveling to the members fabrication shops to get to know them, their staff and operations. When opportunities present themselves, he will share best practices as well as connect them with the vendors that provide the corresponding solutions.

“Our ownership team has known Eric for 10 years, and when he reached out to us, it was an immediate no-brainer to add him to the team,” says Rich Katzmann, Executive Director of the Rockheads Group. “In addition to his deep understanding of shop sales and operations, Eric also brings a love and understanding of how social media and communication can help the group.”

“When I first heard about this opportunity, I knew it was a perfect match. I’m so excited to hit the ground running,” said Behrends. “Having been brought into this business and mentored by Larry Crowley, one of the original founders of the Rockheads Group, it is an honor to be given the opportunity to continue his legacy of innovation and excellence!”

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