Fabricator Profile: Tower Industries


Tower Industries is a father-son kitchen & bath fabrication and cabinetry business founded and operated by Bob and Todd Werstler. The company is a fabricator and dealer of Meridian Solid Surface, Meridian Quartz and natural stone for the residential, institutional and commercial sectors and is headquartered in Massillon, Ohio. Both Bob and Todd pride themselves on courteous, responsive and knowledgeable customer service and try to keep the business as flexible as possible, but the team also has a very effective system of handling collections.

Tower Industries was founded 20 years ago and is projecting a 33 percent surge in sales this year over last. Todd estimates that the company will sell around $4 million in countertops in 2014, and his secret to simplifying the collections process is to ask for full payment in advance for all residential customers.

In addition to gaining control over the collections process, this policy also serves to improve cash flow. Todd says that most of his residential customers did not mind the 100 percent down policy when it was first implement, but the transition for his employees was not without its difficulties. To this end, he decided that his sales people all had the option to extend credit in certain situations, but they would have to personally sign and take responsibility for nonpayment and collections.

Read more of this Fabricator Profile here: Tower Industries