Craftmark Solid Surfaces, headquartered in Norcross, Ga., just outside of Atlanta, built its success by taking a common-sense approach to business. After an 80 percent reduction in construction jobs during the recent recession, Larry Pulliam, president of the company, knew drastic measures would be required to make it through the economic downturn. Pulliam had been saving a good deal of profit in case of emergencies, and he was able to use it to stay afloat.
In addition to dipping into its emergency funds, Craftmark Solid Surfaces had to be drastically downsized, but all key workers were retained and cross-trained to perform multiple jobs. The company also shifted research and development into overdrive in order to generate demand by producing new products.
Craftmark Solid Surfaces was founded in 1987 as a subsidiary of AGCO, Inc. AGCO had been around since 1979 as a manufacturer of cultured marble vanity tops but later expanded into cultured marble tubs and showers. In 1985, the company became the first manufacturer of cultured marble in the Southeastern U.S. to become fully automated, and the following year, AGCO expanded again as a manufacturer and supplier of a new solid surface product: Diamonite.
Craftmark Solid Surfaces was formed to fabricate AGCO’s Diamonite solid surface, and over the next 12 years, it became one of the most popular brands in the Atlanta area. In 2000, Craftwork Solid Surfaces began fabricating granite and marble, and two years later, quartz fabrication began.
Today, Craftmark Solid Surfaces is one of the three companies located in AGCO’s 70,000-sq.-ft. headquarters, and it has expanded its market to include builders in all 15 Atlanta-area counties and parts of South Carolina.
Read more of this Fabricator Profile here: Craftmark Solid Surfaces