Cosentino Group has announced that it is increasing its commitment to Silestone® as a key factor in the sustainable growth and future of the Almeria multinational. In doing so, the company will put in place an investment plan of €133.6 ($148) million, specifically for this brand, for the period of 2019-2021. This investment effort also represents an increase of 136 percent compared to the previous three years (2016-2018), when €56.5 ($62) million was invested in Silestone®.
The total sum is principally divided between the implementation of new production lines (up to three lines over the next few years) and the improvement of existing lines, as well as continuous investment by the company into workplace safety and the environment.
The notable environmental aspect is a crucial part of these efforts, underlining the increasing importance of Cosentino’s policies on sustainability. In the case of Silestone®, this was reinforced at the beginning of 2019 with the Environmental Product Declaration (EPD®) license for the whole range of brand colors and products, and not only for the ECO Line series, which has pioneered the use and reuse of recycled materials.
The remainder of the investment is to be put into innovation and R&D, although another significant portion is earmarked for production improvements.
Martínez-Cosentino, President of Cosentino Group, commented, “Despite the spectacular arrival of Dekton® on the market in recent years, Silestone® continues to be our flagship model. In all these years, it’s been a platform for innovation and continuous evolution, driving the whole sector forwards. Our commitment to the brand for the next few years is even stronger and, focusing as always on innovation, production improvements and the most efficient safety measures, we are putting a large part of our investment into revolutionizing a whole product category once again, as well as leading the industry with responsibility and future vision.”
This investment plan for Silestone® fits largely within Cosentino’s Industrial Implementation and Expansion Plan for its Industrial Park.
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